insightxplorer biweekly report_20150331

20150331

ARO / MMX 3 ARO / MMX

IX Survey 15

IX

2015 03 31

ARO / MMX

2015 03 31

ARO

2015 03 31

ARO

comScore MMXARO 2015 2015 03 31 2

comScore MMX20152Retail

(93.6%)(88.5%) (87.7%) (80.4%)

(83.9%)EC

Market % ReachAverage

Minutes per Visitor

Average Pages per Visitor

Canada 93.6 105.7 174Germany 88.5 194.1 355United States 87.7 115.1 178Netherlands 87.0 133.1 237United Kingdom 85.9 167.5 273Poland 85.2 91.9 168France 84.3 86.2 182New Zealand 83.9 94.4 198Italy 82.5 73.8 135Spain 81.2 68.6 126Brazil 80.5 58.5 115Taiwan 80.4 115.8 260Turkey 80.4 65.6 133Australia 79.3 70.9 108Japan 78.3 79.1 161Sweden 78.1 56.4 96Austria 77.7 59.2 109China 77.3 101.9 176Belgium 77.0 40.0 83Norway 76.7 47.5 78Finland 75.8 48.9 83Switzerland 75.1 43.8 89Ireland 74.7 52.8 84Hong Kong 74.7 77.8 139Uruguay 73.6 79.3 143Asia Pacific 72.7 83.7 150Worldwide 72.4 83.4 146Singapore 72.1 38.7 77Denmark 71.9 59.8 105Russian Federation 69.9 48.4 102

Multi-country15MMX6+Multi-countryMMX

ARO

2015 03 31

20153201516920141420161220171120152comScore MMXRetail78.8%10531112488

comScore MMXARO 2015 2

10,000

10,200

10,400

10,600

10,800

11,000

11,200

11,400

Aug+14 Sep+14 Oct+14 Nov+14 Dec+14 Jan+15 Feb+15

Total&Unique&Visitors&(000)

020,00040,00060,00080,000

100,000120,000140,000160,000180,000


Total&Visits&(000)

0

200

400

600

800

1,000

1,200

1,400

1,600


Total&Minutes&(MM)

0

500

1,000

1,500

2,000

2,500

3,000

3,500


Total&Pages&Viewed&(MM)

8833 10069

11277 12515

0

2000

4000

6000

8000

10000

12000

14000

2014 2015?(est) 2016?(est) 2017?(est)

( )

61%39%

2015& ( )

B2CC2C

, 3/3/2015

+14% +12%+11%

ARO

2015 03 31

comScore MMXYahoo!Yahoo!


Total Unique Visitors

(000)% Reach

Average Daily

Visitors (000)

Average Minutes

per Visitor

Average Pages per

Visitor

Average Minutes per Visit

Retail 10,532 78.8 2,497 110.8 248 8.4Yahoo%Taiwan%Buy Yahoo! 4,894 36.6 576 19.9 27 4.6Yahoo%Taiwan%Mall Yahoo! 3,351 25.1 338 25.0 24 7.0BOOKS.COM.TW 2,525 18.9 211 9.4 45 3.0MOMOSHOP.COM.TW momo 2,358 17.6 234 11.0 29 2.9TAOBAO.COM 2,208 16.5 184 14.2 42 4.1Pchome Shopping%24H PChome24h 2,141 16.0 181 11.5 35 3.8GOHAPPY.COM.TW GOHAPPY 1,609 12.0 106 7.1 15 3.3PCSTORE.COM.TW PChome 1,547 11.6 107 8.8 25 3.4RAKUTEN.COM.TW 1,245 9.3 69 6.0 12 3.37NET.COM.TW 7net 770 5.8 48 8.7 24 4.2HERBUY.COM.TW HerBuy 770 5.8 36 0.8 2 0.6UEMALL.COM.TW 719 5.4 46 7.8 20 3.6KINGSTONE.COM.TW 608 4.5 38 7.0 28 3.2MOMOMALL.COM.TW momo 571 4.3 30 2.8 11 1.7TMALL.COM 532 4.0 38 6.0 10 2.3ETMALL.COM.TW ET Mall 525 3.9 39 9.4 35 3.7

2015 2 500,000

momo

625-3425%momoPchome 24hGOHAPPYPchomemomoET Mall35-4425-34()

ARO

2015 03 31 comScore MMXARO 2015 2

48.9 44.6 45.2 44.1 48.1 51.6 41.853.4

40.6 40.452.5 44.5 38.9 34.0

43.6 46.4

51.1 55.4 54.8 55.9 51.9 48.4 58.246.6

59.4 59.647.5 55.5 61.1 66.0

56.4 53.6

0%

50%

100%

Yah

oo!

Yah

oo!

mom

o

PCho

me2

4h

GO

HA

PPY

PCho

me

7net

Her

Buy

mom

o

ET M

all

Females

Males

5.6 4.7 4.2 4.4 7.4 1.6 3.9 3.9 4.4 1.7 4.5 4.2 6.3 7.0 5.4 3.9

18.4 21.9 23.9 14.422.1

12.1 11.8 13.321.6

19.5 13.6 8.622.0 13.9 19.9

9.3

27.0 26.526.9

25.5

26.2

29.7 25.8 26.125.5 30.5

28.821.9

25.523.3

28.8

19.6

25.7 25.4 24.130.3

24.736.3

31.2 33.328.7 26.7

27.4

31.5

24.732.6

28.0

37.5

15.5 15.6 14.1 17.9 12.415.3

18.5 16.713.7 13.7

14.1 23.713.9 19.3 10.6

21.5

7.8 6.0 6.8 7.4 7.3 4.9 8.8 6.7 6.1 7.9 11.7 10.2 7.64.0 7.3 8.1

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Yah

oo

!

Yah

oo

!

mo

mo

PCho

me2

4h

GO

HA

PPY

PCho

me

7net

Her

Buy

mo

mo

ET M

all

55+

45-54

35-44

25-34

15-24

6-14

ARO

2015 03 31

PChome35-44

15-247net25-3445-54HerBuy55


113

127

115

114

136

111

163

140

149

129

111

146

126

168

154

146

0 100

Yahoo!

Yahoo!

momo

PChome24h

GOHAPPY

PChome

7net

HerBuy

momo

ET Mall

(100)

6-14

15-24

25-34

35-44

45-54

55+

102

100

107

116

115

117

109

102

122

125

125

100

116

128

139

118

113

0 100

Yahoo!

Yahoo!

momo

PChome24h

GOHAPPY

PChome

7net

HerBuy

momo

ET Mall

(100)

Males

Females

Composition Index UV

100

ARO

2015 03 31

2Yahoo!Yahoo!momo


0

10

20

30

40

50

60

70

Aug,14 Sep,14 Oct,14 Nov,14 Dec,14 Jan,15 Feb,15

Average'Pages'per'Visitor

Yahoo!

Yahoo!

momo

PChome24h

0.0

1.0

2.0

3.0

4.0

5.0

6.0


Average'Visits'per'Visitor

0

1,000

2,000

3,000

4,000

5,000

6,000


Total'Unique'Visitors'(000)

0.0

5.0

10.0

15.0

20.0

25.0

30.0

35.0


Average'Minutes'per'Visitor

ARO

2015 03 31

SOGIePrice3CFindPriceFeebeeEZpriceFindPrice25-44


Total Unique Visitors

(000)% Reach

Average Daily

Visitors (000)

Average Minutes

per Visitor

Average Pages per

Visitor

Average Minutes per Visit

SOGI.COM.TW SOGI 603 4.5 47 3.8 10 1.3EPRICE.COM.TW ePrice 560 4.2 43 11.9 19 3.9FINDPRICE.COM.TW FindPrice 519 3.9 26 2.2 6 1.5FEEBEE.COM.TW Feebee 516 3.9 25 2.4 3 1.6EZPRICE.COM.TW EZprice 480 3.6 25 53.5 175 21.6

59.3 58.945.8 53.3 50.5

40.7 41.154.2 46.7 49.5

0%

50%

100%

SOGI ePrice FindPrice Feebee EZprice

Females

Males

3.2 2.7 3.4 2.8 2.2

19.7 19.5 14.3 12.2 10.3

28.2 30.521.1 24.4

17.9

26.4 29.4

32.5 29.435.4

16.3 12.1

14.9 24.1 25.6

6.2 5.813.9 7.3 8.7

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

SOGI ePrice FindPrice Feebee EZprice

55+

45-54

35-44

25-34

15-24

6-14

ARO

2015 03 31

SOGIePriceFindPriceEZprice3CSOGIePrice35-44FindPrice55FeebeeEZprice45-54



100

118

132

157

167

174

0 100

SOGI

ePrice

FindPrice

Feebee

EZprice

(100)

6-14

15-24

25-34

35-44

45-54

55+

113

113

102

114

104

0 100

SOGI

ePrice

FindPrice

Feebee

EZprice

(100)

Males

Females

ARO

2015 03 31

comScore Segement MetrixSOGIePriceFindPriceFeebeeEZprice

comScore Segment MetrixARO 2015 1

050

100150200250300350400450

_

/ _

_

_

_

_

_

_

_

_

(100)

[P] SOGI.COM.TW

[P](U) EPRICE.COM.TW

[P] FINDPRICE.COM.TW

[P] FEEBEE.COM.TW

[P] EZPRICE.COM.TW


100

20152Retail

EC

20152Retail78.8%1112488

Yahoo!Yahoo!

25-3425%

PChome35-44

SOGIePrice3CFindPriceFeebeeEZprice

FindPrice25-44

FindPriceEZprice

comScore Segement MetrixSOGIePriceFindPriceFeebeeEZprice

2015 03 31

ARO

IX

2015 03 31

2015217192,490

IX

2015 03 31

IX

Key Findings(85.2%)1.56(72.1%)0.89

(56.9%)(60.8%)(53.6%)(49.0%)

86.4%

(40.2%)Yahoo!(35.5%)PChome24h(30.3%)2,539

90.1%35.3%17.7%

2015 03 31

IX

(85.2%)(72.1%)25-39

2015 03 31

(23.1%)1.56(30.3%)0.89

85.2%

72.1%

16.6%

7.9%

0% 15% 30% 45% 60% 75% 90%

Base: N=2490Feb 2015

11.8% 5.1%

17.9%7.7%

23.1%

16.9%

18.9%

23.3%

17.5%30.3%

10.8% 16.7%

1~3

Base:7 N=1796N=2121

Feb72015

IX

(56.9%)(35.7%)(34.5%) DM(33.5%)(33.2%)(32.6%)

2015 03 31

(60.8%)(53.6%)(49.5%)20-29

60.8%53.6%

49.0%35.8%

27.9%22.3%20.0%

16.6%14.0%13.6%

0% 10% 20% 30% 40% 50% 60% 70%

-

-

-)

PTT-BBS

Base:7 N=1417Feb72015

56.9%35.7%

34.5%33.5%33.2%32.6%

16.9%16.6%15.0%14.3%

12.0%

0% 20% 40% 60%

-DM-

-

-POP--

Base:7 N=2490Feb72015

IX

(86.4%)

(13.6%)

2015 03 31

(81.5%39.2%)(56.3%13.2%)(54.8%9.0%)(53.1%18.3%)

86.4%

13.6%


81.5%

56.3%

54.8%

53.1%

47.8%

43.5%

39.2%

13.2%

9.0%

18.3%

12.7%

7.7%

0% 15% 30% 45% 60% 75% 90%

Base:6 N=2151Feb 2015

IX

(39.8%)(34.9%)

2015 03 31

(43.1%)(33.6%)24(23.3%)30-34

33.6%

43.1%

23.3%


2.1%20.9%

34.9%

39.8%

2.2%


IX

2015 03 31

9.0%17.7%

24.7%25.9%26.1%30.1%31.3%34.5%38.3%39.2%39.7%39.9%40.7%42.8%44.8%45.4%47.7%51.2%54.1%57.3%

91.0%82.3%

75.3%74.1%73.9%69.9%68.7%65.5%61.7%60.8%60.3%60.1%59.3%57.2%55.2%54.6%52.3%48.8%45.9%42.7%

GPSDVD

DIY

Base:9 N=1512Feb92015

IX

(40.2%16.5%)Yahoo!(35.5%11.6%)PChome24h(30.3%10.7%)

2015 03 31

2,5391001-3000(35.9%)501-1000(30.1%)

40.2%35.5%

30.3%

29.6%

28.6%

25.3%

20.8%

15.7%

15.7%

15.2%

16.5%

11.6%

10.7%

9.3%

8.1%

10.2%

3.9%

2.8%

4.4%

6.0%

0% 10% 20% 30% 40% 50%

Yahoo!

PChome624h

Yahoo

Yahoo!

momo

PChome

PChome

GOHAPPY

Base:6 N=1796Feb 2015

IX

(40.7%)(33.8%)19(32.1%)

2015 03 31

Yahoo!PChome24h

40.7%33.8%

32.1%24.5%24.0%23.1%23.1%

22.5%22.0%

16.3%14.2%

0% 10% 20% 30% 40% 50%

,

Base:2 N=1796Feb 2015

Yahoo! PChome 24h

43.4% 35.6% 28.8%43.9% 33.7% 29.8%5.3% 29.8% 18.3%23.6% 33.8% 23.4%7.1% 30.3% 56.8%

Base:2 N=1796Feb22015

IX

2015 03 31

(44.3%)

(34.7%)

(57.2%)(49.0%)

IX

2015 03 31

(90.1%)35.3%1930-3417.7%

(71.3%60.2%66.1%)

90.1%

35.3%

17.7%

0% 20% 40% 60% 80% 100%

-

Base:3 N=1796Feb 2015

71.3%

60.2%

66.1%

26.8%

35.7%

30.8%

1.9%

4.1%

3.1%

0% 20% 40% 60% 80% 100%

Base: N=1618N=635N=317

Feb 2015

IX

2015 03 31

(60.3%)(38.7%)(36.5%)

(58.7%)(48.5%)

(27.0%)/App(25.8%)

58.7%

48.5%

27.0%

25.8%

20.1%

15.9%

0% 20% 40% 60%

/

/App

/App


60.3%38.7%

36.5%

31.9%

27.2%

27.1%

25.4%

25.4%

0% 10% 20% 30% 40% 50% 60% 70%

App

Base:9 N=750Feb 2015

IX

Yahoo!PChome24h

/(90.1%)(60.3%)(58.7%)(48.5%)

2015 03 31

IX

2015 03 31

(IX Survey)

CyberPanel

2015/02/172015/02/19

N=2,49095%,1.96%201501

1253 50.3%

1237 49.7%

19 401 16.1%

20-24 251 10.1%

25-29 240 9.6%

30-34 303 12.2%

35-39 291 11.7%

40 1005 40.3%

1196 48.0%

620 24.9%

674 27.1%

m [email protected]

insightxplorer biweekly report_20150331

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