insightxplorer biweekly report_20150430

20150430

ARO / MMX 3 ARO / MMX

IX Survey 16

IX

2015 04 30

ARO / MMX

2015 04 30

ARO

2015 04 30

ARO

comScore MMXARO 2015 2015 04 30 3

57.2%40%38.5%22.3%629.3%32061115600830%3

Market % ReachAverage

Minutes per Visitor

Average Pages per Visitor

New Zealand 57.2 53.4 50Australia 40.0 48.5 58India 38.5 52.2 43Worldwide 33.5 47.8 63Vietnam 31.6 30.4 44Taiwan 30.8 26.1 41Japan 29.5 26.2 42Asia Pacific 26.3 29.8 42Singapore 25.5 54.1 62China 23.2 20.8 38Indonesia 22.4 39.0 40Hong Kong 22.3 65.1 72Thailand 21.9 21.8 29Malaysia 17.2 26.4 30Philippines 15.6 24.0 29

29.3

0

10

20

30

40

Aug-2014

Sep-2014

Oct-2014

Nov-2014

Dec-2014

Jan-2015

Feb-2015

Mar-2015

%

101

0

50

100

150

200

Aug-2014

Sep-2014

Oct-2014

Nov-2014

Dec-2014

Jan-2015

Feb-2015

Mar-2015

()

156

0

50

100

150

200

250

Aug-2014

Sep-2014

Oct-2014

Nov-2014

Dec-2014

Jan-2015

Feb-2015

Mar-2015

()

32,063

0100002000030000400005000060000

Aug-2014

Sep-2014

Oct-2014

Nov-2014

Dec-2014

Jan-2015

Feb-2015

Mar-2015

()

Multi-country15MMX6+Multi-country()MMX()

ARO

2015 04 30

: ESPNNBAMLBMobile01

comScore MMXARO 2015 3

(000)

%

(000)

()

DONGTW.COM 342 2.5 26 3.2 8 2.8 1.1

SPORTSV.NET 291 2.2 21 9.0 7 2.7 3.3

ESPN ESPN 157 1.2 51 47.6 68 14.4 3.3

SOFASCORE.COM SofaScore 43 0.3 1 0.4 1 1.1 0.4

()

NBA NBA 287 2.1 45 13.2 27 5.5 2.4

CPBL 165 1.2 14 11.3 25 3.2 3.5

MLB Major League Baseball 156 1.2 38 67.3 67 10.3 6.5

()

Mobile01 Bicycle Mobile01 263 2.0 27 15.2 19 4.4 3.5

Fanpiece Basketball 205 1.5 26 11.0 13 6.5 1.7

DAVILLAGE.COM.TW DAVILLAGE 98 0.7 8 5.5 7 2.9 1.9

CYCLINGTIME.COM 83 0.6 6 4.4 5 2.6 1.7

SPORTSNOTE.COM.TW 71 0.5 4 5.8 8 2.4 2.4

ARO

2015 04 30

9SofaScore(4)


Composition Index UV100

91.1

78.4

87.4

57.7

87.0

74.4

74.3

80.9

95.3

87.4

88.4

59.6

8.9

21.6

12.6

42.3

13.0

25.6

25.7

19.1

4.7

12.6

11.6

40.4

0% 50% 100%

ESPN

SofaScore

NBA

Major League Baseball

Mobile01

DAVILLAGE

All Males All Females

174

150

167

110

166

142

142

155

182

167

169

114

19

45

26

89

27

54

54

40

10

26

24

85

0 100

ESPN

SofaScore

NBA

Major League Baseball

Mobile01

DAVILLAGE


ARO

2015 04 30


0

2

4

6

8

10

12

14

16

Aug-20

14

Sep-20

14

Oct-201

4

Nov-201

4

Dec-201

4

Jan-20

15

Feb-20

15

Mar-201

5

0

10

20

30

40

50

60

70

80

Aug-20

14

Sep-20

14

Oct-201

4

Nov-201

4

Dec-201

4

Jan-20

15

Feb-20

15

Mar-201

5

ESPN

SofaScore

0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

Aug-20

14

Sep-20

14

Oct-201

4

Nov-201

4

Dec-201

4

Jan-20

15

Feb-20

15

Mar-201

5

(%)

0

10

20

30

40

50

60

70

Aug-20

14

Sep-20

14

Oct-201

4

Nov-201

4

Dec-201

4

Jan-20

15

Feb-20

15

Mar-201

5

ARO

2015 04 30

CPBLMLB

4-10NBA

10-4


0

5

10

15

20

25

30

35

40

Aug-20

14

Sep-20

14

Oct-201

4

Nov-201

4

Dec-201

4

Jan-20

15

Feb-20

15

Mar-201

5

0

20

40

60

80

100

120

140

Aug-20

14

Sep-20

14

Oct-201

4

Nov-201

4

Dec-201

4

Jan-20

15

Feb-20

15

Mar-201

5

NBA

CPBL

MLB

0

0.5

1

1.5

2

2.5

3

Aug-20

14

Sep-20

14

Oct-201

4

Nov-201

4

Dec-201

4

Jan-20

15

Feb-20

15

Mar-201

5

(%)

0

20

40

60

80

100

120

Aug-20

14

Sep-20

14

Oct-201

4

Nov-201

4

Dec-201

4

Jan-20

15

Feb-20

15

Mar-201

5

ARO

2015 04 30

Mobile01

DAVILLAGE


0

1

2

3

4

5

6

7

Aug-20

14

Sep-20

14

Oct-201

4

Nov-201

4

Dec-201

4

Jan-20

15

Feb-20

15

Mar-201

5

0

20

40

60

80

100

120

Aug-20

14

Sep-20

14

Oct-201

4

Nov-201

4

Dec-201

4

Jan-20

15

Feb-20

15

Mar-201

5

Mobile01

DAVILLAGE

0

0.5

1

1.5

2

2.5

Aug-20

14

Sep-20

14

Oct-201

4

Nov-201

4

Dec-201

4

Jan-20

15

Feb-20

15

Mar-201

5

(%)

0

5

10

15

20

25

30

35

Aug-20

14

Sep-20

14

Oct-201

4

Nov-201

4

Dec-201

4

Jan-20

15

Feb-20

15

Mar-201

5

ARO

2015 04 30

Yahoo17.5%16.5USATODAY Sports3812214.6


(000)

%

(000)

Yahoo Taiwan Sports Yahoo 2,345 17.5 359 16.5 16 5.6 3.0

ETTODAY Sport ETtoday 532 4.0 45 5.9 7 3.0 2.0

Mobile01 Sport Mobile01 233 1.7 15 5.6 9 2.3 2.4

MSN Sports - Taiwan msn 187 1.4 33 8.9 11 5.9 1.5

NOWnews Sport NOWnews 135 1.0 12 1.6 5 2.9 0.5

CBS Sports CBS Sports 82 0.6 18 10.6 11 6.9 1.5

SINA Sports SINA 40 0.3 3 5.1 9 2.4 2.2

USATODAY Sports Media Group USATODAY Sports 38 0.3 3 11.9 21 2.6 4.6

ARO

2015 04 30

SINAmsnYahoo(3)USATODAYCBS Sports

()Yahoo


Composition Index UV100

69.5

75.5

71.7

69.0

76.6

85.9

66.6

86.4

30.5

24.5

28.3

31.0

23.4

14.1

33.4

13.6

0% 50% 100%

Yahoo

ETtoday

Mobile01

msn

NOWnews

CBS Sports

SINA

USATODAY Sports


133

144

137

132

146

164

127

165

64

51

59

65

49

30

70

28

0 100

Yahoo

ETtoday

Mobile01

msn

NOWnews

CBS Sports

SINA

USATODAY Sports


ARO

2015 04 30 comScore MMXARO 2015 3

0

1

2

3

4

5

6

7

8

9

0

1

2

3

4

5

6

7

8

Aug-20

14

Sep-20

14

Oct-201

4

Nov-201

4

Dec-201

4

Jan-20

15

Feb-20

15

Mar-201

5

0

5

10

15

20

25

0

5

10

15

20

25

Aug-20

14

Sep-20

14

Oct-201

4

Nov-201

4

Dec-201

4

Jan-20

15

Feb-20

15

Mar-201

5

ETtoday

Mobile01

msn

NOWnews

CBS Sports

SINA

USATODAY Sports

Yahoo

0

3

6

9

12

15

18

21

24

0

1

2

3

4

5

6

7

8

Aug-20

14

Sep-20

14

Oct-201

4

Nov-201

4

Dec-201

4

Jan-20

15

Feb-20

15

Mar-201

5

(%)

0

5

10

15

20

25

30

0

2

4

6

8

10

12

14

16

Aug-20

14

Sep-20

14

Oct-201

4

Nov-201

4

Dec-201

4

Jan-20

15

Feb-20

15

Mar-201

5

ARO

2015 04 30

comScore Segement Metrix

Yahoo

ETtoday/Mobile01msn

NOWnewsSINA

comScore Segment MetrixARO 2015 3

12 Composition Index UV100

0

100

200

300

400

500_

_

_

/__

__

_

__

__

__

/_

_/_

_

Composition Index UV

Yahoo Ettoday Mobile01 msn NOWnews SINA

22.3%

629.3%32061115600830%3

ESPNNBAMLBMobile01

Yahoo16.5USATODAY Sports

SINAmsnYahooUSATODAYCBS Sports

Segement MetrixYahooETtoday/Mobile01msnNOWnewsSINA

2015 04 30

ARO

IX

2015 04 30

20154352,565

IX

2015 04 30

IX

Key Findings70.2%3.378610844.24

App(19.7%)AppNike+ Running

17.6%BioModuleEpsonBomgogo Gofit

2015 04 30

IX

1940

2015 04 30

3.371-3(55.9%)(20.8%)

70.2%

29.8%

Base: N=2565 Apr 2015

20.8%

15.2%55.9%

5.4%2.6%

4-6

1-3

1

11

Base: N=1800 Apr 2015

()

3.37

IX

8(32.4%)6(22.6%)10(21.4%)8(17.3%)

2015 04 30

31-60(56.9%)30(26.7%)44.24

21.4%

32.4%

22.6%

17.3%

0%

10%

20%

30%

40%

242220181614121086

Base: N=1800 Apr 2015

26.7%

56.9%

11.8%2.8%

1.7%

3031-6061-9091-120121

Base: N=1800 Apr 2015

IX

(72.9%61.1%) (21.5%7.3%)(15.9%3.9%)

2015 04 30

(20.7%)

72.9%

21.5%

15.9%

10.0%

9.8%

9.7%

9.0%

8.5%

6.6%

5.0%

61.1%

7.3%

3.9%

2.3%

3.2%

2.6%

5.2%

3.6%

3.0%

0.9%

0% 20% 40% 60% 80%

Base: N=1800 Apr 2015

20.5%

79.5%

Base: N=1312 Apr 2015

IX

84.3%

(34.8%)(32.9%)(28.2%)

25-39

2015 04 30

(37.3%)19

(34.2%)(30.0%)

37.3%34.2%

30.0%

21.1%

16.6%

10.9%

10.7%

8.2%

6.8%

0% 10% 20% 30% 40%

/

Base: N=1800 Apr 2015

84.3%

34.8%

32.9%

28.2%

18.7%

18.7%18.1%

9.5%

3.8%

0% 30% 60% 90%

Base: N=1800 Apr 2015

App

IX

2015 04 30

App(19.7%)App

4-620-39

23.5%19.1%

18.0%

15.3%

14.9%

13.7%

12.5%

0% 10% 20% 30%

Nike+ Running

Sports Tracker

Nike+ Training Club

App

Base:App N=354 Apr 2015

65.1%41.7%

35.5%

23.1%

19.7%

18.9%

13.4%

11.0%

0% 20% 40% 60% 80%

App

Base:App N=354 Apr 2015

19.7%

80.3%

App

App

Base: N=1800 Apr 2015

App(23.5% )Nike+ Running(19.1%)(18.0%)App

(65.1%)(41.7%)(35.5%)

IX

2015 04 30

17.6%4-6

BioModule(28.7%)Epson(23.0%)Bomgogo Gofit(21.6%)Bomgogo Gofit

28.7%

23.0%

21.6%

13.8%

12.1%

11.0%

0% 20% 40%

BioModule

Epson

Bomgogo Gofit

FlyFit

Bryton Cardio

Sensoria

Base: N=239 Apr 2015

75.3%

24.7%

Base: N=1800 Apr 2015

17.6%

82.4%

Base: N=1354 Apr 2015

IX

1-3(55.9%)3.37844.24

20.7%

AppAppAppNike+ Running17.6%BioModuleEpsonBomgogo Gofit

2015 04 30

IX

2015 04 30

(IX Survey)

CyberPanel

2015/04/032015/04/05

N=2,56595%,1.94%201503

1275 49.7% 1290 50.3%

19 331 12.9%20-24 193 7.5%25-29 190 7.4%30-34 234 9.1%35-39 239 9.3%40 1379 53.7%

1159 45.2% 677 26.4% 729 28.4%

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insightxplorer biweekly report_20150430

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