insightxplorer biweekly report_20150715
Post on 10-Apr-2016
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DESCRIPTION
社群服務調查與台灣社群服務類型網站使用概況TRANSCRIPT
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20150715
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2015 07 15
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2015 07 15
2015619212,465comScore Media Metrix
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2015 07 15
Key Findings20155
82.6%15
95%
FacebookQQFacebook
1243.692.6%387.5415.1/32.4
52%48%25-3415-346-24
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2015 07 15
Key Findings
6.48 (6.12)
12-26-118-9810
(56.7%)/(48.2%62.6%)
/(72.6%33.9%70.6%)/(28.1%)
/58%
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2015 07 15
Key Findings Top10Facebook981.9
Xuite
Facebook
(51%)(49.1%)(43.7%)()(40.3%)/()(44.8%)(28.1%)
/
Tumblr
Pinterest
VineDcard615-24Dcard15-2462.2%TumblrPinterest1125-34
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2015 07 15
Key Findings Segment Metrix
/Tumblr DcardVinePinterest
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2015 07 15 comScore MMXARO 2015 5
20155comScore MMX(Social Media)82.6%PC1543072097.2%
608.1MM Unique Visitors
Asia Pacific
74.1 %
132.4MM Unique Visitors
Middle-East / Africa
67.6 %
393.2MM Unique Visitors
Eroupe
92.8 %
167.8MM Unique Visitors
Latin America
95.5 %
219.2MM Unique Visitors
North America
97.2 %
1,520.7 MM Unique Visitors 249.5 Minutes per Visitor 307 Pages per Visitor 20 Visits per Visitor
82.6 %
Worldwide
%Reach
*15
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2015 07 15 comScore MMXARO 2015 5
PCFacebook45%BloggerQQ18.1%14.4%QQFacebook
Worldwide Asia Pacific Europe North America Latin America Middle East / Africa
45.0% 32.3% 60.1% 72.2% 78.2% 50.1%
18.1% 21.5% 20.5% 21.1% 44.9% 22.5%
14.4% 12.4% 17.3% 19.4% 15.7% 6.2%
8.7% 9.8% 16.3% 19.3% 13.3% 5.5%
8.4% 9.8% 12.8% 18.2% 12.5% 5.3%
*15PC
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2015 07 15 comScore Multi-Platform ReportARO 2015 5
Media MetrixVideo Metrix
2015 5 92.6%
15-346-146-14
()
Total Audience 12,436 100.0 100 100 All Males 6,462 52.0 99 92 All Females 5,974 48.0 101 110 Persons: 6-14 1,043 8.4 91 137 Persons: 15-24 2,810 22.6 107 144 Persons: 25-34 3,071 24.7 103 85 Persons: 35-44 2,715 21.8 98 82 Persons: 45+ 2,798 22.5 96 86 Males: 6-14 483 3.9 84 98 Males: 15-24 1,466 11.8 108 147 Males: 25-34 1,608 12.9 103 80 Males: 35-44 1,403 11.3 99 73 Males: 45+ 1,501 12.1 95 75 Females: 6-14 559 4.5 98 164 Females: 15-24 1,345 10.8 107 140 Females: 25-34 1,463 11.8 103 92 Females: 35-44 1,311 10.5 97 93 Females: 45+ 1,297 10.4 99 100
*Multi-PlatformDesktop(MMX)(Video Metrix)
12.4 MM Unique Visitors 387.5 Minutes per Visitor 415.1 Views per Visitor 32.4 Visits per Visitor
Taiwan %Reach
92.6 %
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2015 07 15
(86.8%46.9%)(75.8%43.7%)20-24
86.8%
75.8%
35.9%
27.5%
13.9%
46.9%
43.7%
5.1%
2.7%
1.6%
0% 30% 60% 90%
Base: N=2465 Base: N=2394
June 2015
65.2% 28.5% 32.4% 37.3% 76.4%
63.8% 65.5% 36.6% 65.8% 58.4%
33.9% 39.7% 12.7% 21.3% 54.2%
31.2% 31.7% 9.2% 14.8% 19.2%
23.2% 12.9% 22.1% 17.3% 26.3%
June 2015
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2015 07 15
70.8%
34.7%
22.5%
40.8%
80.4%
0.0%
30.0%
60.0%
90.0%
7 6 5 4 3 2 1 0.5
6.486.12/4.974.723.89
7(80.4%70.8%)19-247(40.8%) June 2015
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2015 07 15
712-26-1119
0.0% 5.0%
10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0% 50.0%
6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 1 2 3 4 5
June 2015
0.0% 5.0%
10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0%
6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 1 2 3 4 5
June 2015
8-9810
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2015 07 15
56.7%
66.9%
48.2%
62.2%
41.6%
63.6%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
June 2015
(56.7%)19
/(48.2%62.6%)
(66.9%)(63.6%)
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2015 07 15
TOP 3
/(72.6%36.5%36.2%)/(28.1%)(43.9%)/(33%)//(33.1%)(23.6%)
(72.6%) (36.5%) (36.2%)
(33.9%) (28.1%) (26.5)
(43.9%) (33%) (28.6%)
/ (33.1%) 3C(32.4%) (31.2%)
(70.6%) (23.6%) (22.7%)
June 2015
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2015 07 15
4.0%
41.4%
58.0%
28.7%
20.9%
18.2%
39.8%
28.7%
44.4%
39.5%
44.3%
15.9%
11.6%
23.2%
33.2%
33.5%
2.8%
1.7%
3.6%
6.4%
June 2015
/58%(39.5%)(44.3%)(33.5%)
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2015 07 15
Top10Facebook981.9Xuite
Facebook
Top10FacebookGoogle+
Top10 () %
()
9,819 73.1 4,432 13.8 13.1 425.9
7,852 58.4 193 3.6 2.8 19.2
5,466 40.7 54 2.8 6.2 21.7
4,724 35.2 38 2.4 1.9 6.3
4,367 32.5 25 2.0 0.9 2.4
2,791 20.8 29 2.8 1.7 6.2
1,909 14.2 6 1.6 2.3 4.7
1,645 12.2 52 5.9 5.7 30.7
1,521 11.3 5 1.6 0.7 1.5
1,453 10.8 4 1.7 1.1 1.6
*Multi-PlatformDesktop(MMX)(Video Metrix) comScore Multi-Platform ReportARO 2015 5
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2015 07 15
51.0% 49.1%
46.3% 40.6%
40.5% 31.0% 29.5%
22.6% 22.5%
21.2%
0% 20% 40% 60%
//
()
/
Base: N=2140 June 2015
(51%)19-24(49.1%)//(46.3%) 19
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2015 07 15
43.7% 40.3%
37.1% 37.1%
36.9% 35.7%
27.5% 27.2%
20.2% 19.9%
0% 10% 20% 30% 40% 50%
() ()
//
Base: N=343 June 2015
(43.7%)19()(40.3%)25-34()(37.1%)25-34
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2015 07 15
44.8%
28.1% 25.8% 25.0%
24.5% 19.3% 18.9%
16.6% 16.5% 16.3%
0% 10% 20% 30% 40% 50%
()
()
() ()
Base: N=677 June 2015
/()(44.8%)25-29(28.1%)19/()(25.8%)25-34
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2015 07 15
81.3%
55.9% 45.5%
37.9%
29.2% 25.0%
19.8% 17.8%
9.6%
0% 30% 60% 90%
Base: N=1868 June 2015
(81.3%)19(55.9%)19/(45.5%)
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2015 07 15
() 2,791 557 386 232
% 20.8 4.1 2.9 1.7
() 17.2 9.4 0.2 7.8
() 28.7 8.8 1.6 2.3
0.6 1.1 0.2 3.4
6.2 16.9 0.6 33.9
All Males 49.7 62.1 66.8 48.7
All Females 50.3 37.9 33.3 51.3
Persons: 6-14 4.7 4.0 5.2 1.7
Persons: 15-24 19.9 62.2 40.4 22.7
Persons: 25-34 27.0 16.6 24.5 33.5
Persons: 35-44 26.3 4.9 18.7 28.8
Persons: 45+ 22.1 12.3 11.2 13.2
TumblrDcardVinePinterest20155comScore Multi-Platform
Tumblr
PinterstDcardVine615-24Dcard65%24TumblrPinterest25-34
*Multi-PlatformDesktop(MMX)(Video Metrix)
comScore Multi-Platform ReportARO 2015 5
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2015 07 15 comScore Segment Metrix ReportARO 2015 5
0
100
200
300
400
500 Family & Youth
Travel Information
Games
Entertainment - Music
Sports
Entertainment - News
Beauty/Fashion/Style
Technology - News
comScore Segment Metrix/Tumblr DcardVinePinterest
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2015 07 15
Facebook
/
LINE93.5%App
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2015 07 15
comScore108974.1%
FacebookFacebookTop108
Segment Metrix//
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2015 07 15
1240 50.3% 1225 49.7%
19 392 15.9%20-24 248 10.1%25-29 238 9.6%30-34 298 12.1%35-39 290 11.7%40 999 40.5%
1185 48.1% 613 24.9% 666 27.0%
(IX Survey)
CyberPanel
2015/06/192015/06/21
N=2,46595%,1.97%201505
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2015 07 15
comScoreUnified Digital MeasurementTM(UDM) 6IABInternational Spiders and Bots List
Methodology
Global PERSON Measurement
Global MACHINE Measurement
Panel
Census
Unified Digital MeasurementTM (UDM)
Multi-Platform Report
* comScore(UDM)unified(U)(u)
comScoreDesktop*Mobile*Total Digital Population**Desktop(MMX)(Video Metrix)*MobileMobile MetrixiOSAndroidSmartphoneTablet*Total Digital PopulationDesktopMobile(18)