insightxplorer biweekly report_20131202

8/13/2019 InsightXplorer Biweekly Report_20131202

1/29

20131202


2/29

ARO / MMX

3 ARO / MMX

IX Survey

15

20131202


3/29

ARO / MMX

20131202


4/29

MV

20131202


5/29

comScore Video MetrixA 20131202

comScore Video Metrix

201310

1002

4223

2372

9

85%

84%


YouTubeVideo Me


6/29

20131202

8

12

comScore Video MetrixA


7/29

20131202

34

45

15-24

55

*66-2415



8/29

20131202

2013

10

Google Sites

934.6

YouTube

YahooFacebook

YouTube

Dailymotion

YouTube

MediaTotal Unique

Viewers (000)

Videos per

Viewer

Min

V

Total Internet : Total Audience 10,019 75.4

[P](u) Google Sites 9,346 83.6

[E](u) YOUTUBE.COM 9,095 77.2

[P](u) Yahoo Sites 8,893 8.6

[G](U) Yahoo Taiwan News 6,088 6.0

[G](U) omg! Taiwan from Yahoo 2,941 4.1

[C](U) Yahoo Screen 2,352 5.2

[S](U) Yahoo Taiwan Movies 986 3.6

[P] Facebook 4,197 11.1

[P](U) Youku & Tudou 2,403 10.6

[M](U) YOUKU.COM 1,831 8.5

[M](U) TUDOU.COM 1,159 8.5

[P](U) Warner Music 2,230 12.0

[P] Chunghwa Telecom 1,981 4.7

[M] HINET.NET 1,440 3.4

[M] XUITE.NET 757 5.9

[P](U) Dailymotion 1,700 47.4

[P] FUNSHION.COM 1,354 28.6

12012YoukuTudou20139VMX[P](U) Youku & TudouYOUKU.COMTUDOU.COM

2Yahoo ScreenYahoo ScreencomScore DictionaryYahoo Taiwan Screen



9/29

20131202

448

15-24

YouTube35-44

Yahoo!

Yahoo Screen

Composition Index UV



10/29

20131202

Video Metrix Cross Visiting

YouTube

BaseYahoo!

(Yahoo omg!)294

29.4%274.6

YouTube

274.630.2%(%Vertical)

YouTubeYahoo omg!

93.4%(%Horizontal)Yahoo omg!

YouTubeYahoo omg!YouTube

YouTube

Base YOU

TargetAudience

(000)

% VerticalShared

Audience

(000)

% Vert

Total Internet 10,019 100.0 9,095 10

[G](U)

omg! Taiwan from

Yahoo 2,941 29.4 2,746 3

[P](U) Youku & Tudou 2,403 24.0 2,262 2

[C](U) Yahoo Screen 2,352 23.5 2,184 2

[P] FUNSHION.COM 1,354 13.5 1,120 1

Index%Vertical%Vertical



11/29

20131202

YouTube

10150YouTube Partners

MVSony Music En

MediaTotal Unique

Viewers (000)Videos (000)

Videos per

Viewer

Total Internet : Total Audience 10,019 754,979 75

[M](U) Warner Music @ YouTube 2,230 26,820 12

[C](U) ctitv @ YouTube 2,108 17,046 8

[C](U) SonyBMG @ YouTube Sony Music Entertainment 2,071 14,061 6

[C](U) UMG @ YouTube Universal Music Group 1,982 11,148 5[C](U) bin music @ YouTube 1,929 29,383 15

[C](U) rock music @ YouTube 1,749 21,822 12

[C](U) Fullscreen @ YouTube Fullscreen 1,631 8,874 5

[C](U) chinatv @ YouTube 1,549 7,646 4



12/29

20131202


(web pages)

(video streams)

(player)

comScore Media Metrix

PPStream

Video Metrix

PPStreamVideo Metrix

MediaTotal Unique

Visitors (000)% R

Total Internet : Total Audience 11,901 Entertainment - Multimedia 11,214

[E] YOUTUBE.COM 7,180

[P] PPStream, Inc. 2,826

[M] PPS.TV (App) 2,587

[M] PPS.TV 1,159

[C](U) Yahoo Screen 2,611

[S](U) Yahoo U.S. Screen 2,604

[P](u) Youku & Tudou 2,524 [M](U) YOUKU.COM 2,053

[M](U) TUDOU.COM 1,097

[P](U) Dailymotion 1,053

[P] FUNSHION.COM 934

comScore Media MetrixA


13/29


14/29

comScore Video Metrix201310

8

12

3445

201310Google Sites

YouTube

YahooFacebook

YouTube

DailymotionYouTube

44

YouTube3

Yahoo Screen

Video Metrix Cross Visiting

Yahoo omg!YouTube

10150

Partners

20131202


15/29

IX

20131202


16/29

/

/20131181110

2,481

20131202


17/29

Key Findings

/

/(87.5%)

(Smart TV)

(4868)

YouTube(/App)

/MV(46.1%)//

/3C/

/

(60.4%)

(38.7%)

(32.5%)

/(48.4%)

20131202


18/29

/

/

/(90%)

(10%)

/

19-24

20131202


19/29

/

/(87.5%)

(43.9%)

20-34

22.1%

30-34

(SmartTV)6.4%

20131202


20/29

(Smart TV)486(8)

/

6.25.5

4.4

25-34(Smart TV)

20-24

40/

20131202


21/29


22/29

/MV(46.1%)/

/(36.9%)

(36.8%)//(34.4%)

//

/3C//

/MV29

//

20-34

40

/

20131202


23/29


24/29

(38.7%)

(37.9%)

3C

(32.9%)

20-24

(32.5%)

35-39

20131202


25/29

(18.4%)

20-2435-39

20131202


26/29

/

/(48.4%)

(47%)

(37.7%)

(36.1%)

20131202


27/29

/

4

/

/

YouTube(/App)

20131202


28/29

(IX Survey)

CyberPanel

12

2013/11/082013/11/10

N=2,481

95%,

1.97%20139

1270 51

1211 48

19 466 18

20-24 273 11

25-29 262 10

30-34 321 12

35-39 269 10

40 890 35

1187 47

623 25

671 27

20131202


29/29

(02) 2368-2300cm [email protected]
mailto:[email protected]:[email protected]

insightxplorer biweekly report_20131202

Documents