insightxplorer biweekly report_20150515

20150515

2015 05 15

2015 05 15

201541719202,565comScore MMXcomScore Segment Metrix

2015 05 15

Key Findings

(55.5%)

(58.4%)(//)22.7%18.9%

/

(72.4%)/(47.9%)/(37.7%)

20153893.419597.817511.7

2015 05 15

Key Findings

659

2525-34

2425-4445

4.05//

Top5/(U)Yahoo

(U)YahooTop5(u)

(U)Top5CMoney

StockQ

2015 05 15

Key FindingsTop5/

Top518-44

Top5

Segment Metrix

Mazda Motor Taiwan21

2015 05 15

(55.5%)20.7%

14.8%

(58.4%)(//)22.7%20-29(18.9%)/

55.5%

14.8%

20.7% 9.1%

[] []

Base: N=2558 Apr 2015

58.4% 22.7%

18.9%

(

Base: N=2033 Apr 2015

2015 05 15

/(56.5%10.9%)(52.4%39.5%)(33.7%13.5%) (33.2%9.9%)(29.9%20.8%)

(72.4%)/(47.9%)

/(37.7%)

56.5% 52.4%

33.7% 33.2%

29.9%

25.3% 21.0%

15.2% 12.0%

4.3%

10.9% 39.5%

13.5% 9.9%

20.8% 14.9%

13.7% 11.4% 7.2% 2.1%

0% 10% 20% 30% 40% 50% 60%

Base: N=2033 Apr 2015

72.4% 47.9%

37.7% 35.5%

28.9% 25.1%

19.4% 12.7% 12.5%

6.6% 0.1%

9.9%

0% 20% 40% 60% 80%

Base: N=2033 Apr 2015

2015 05 15

comScore MMX20153893.42/3(66.5%)1951.517511.7*

/

()

()

()

()

()

13,437 100.0% 8,087 2,962 1,884.9 62.0

8,934 66.5% 1,950 175 97.8 11.7

- 6,590 49.0% 1,295 115 80.3 10.2

- 4,459 33.2% 625 114 46.0 6.5

- 1,049 7.8% 67 22 8.2 2.4

- 799 5.9% 77 63 35.3 4.4

- 656 4.9% 136 145 99.1 9.6

*KGI

comScore MMXARO 2015 3

2015 05 15

2425-4445


47.7 48.2 47.6 49.9 48.6 47.9 42.1

52.3 51.8 52.4 50.1 51.4 52.1 57.9

0%

50%

100%

%

14.8 8.0 7.0 4.9 6.2 3.5 3.0

15.4 14.1 14.2

8.5 13.4 9.3 5.0

24.1 26.1 24.8

28.0 30.7

24.6 20.9

22.3 26.0 26.7 29.3 31.1

22.8 26.3

23.3 25.9 27.3 29.3 18.6

39.8 44.7

0%

20%

40%

60%

80%

100%

%

45 35-44 25-34 18-24 18

2015 05 15

(54.4%)

//(47.5%) 50

36.6%

4.05(29.0%)1-3(27.5%)

54.4%

47.5%

36.6%

31.7%

31.5%

17.0% 9.0%

0.1%

0% 10% 20% 30% 40% 50% 60%

Base: N=1473 Apr 2015

29.0%

26.9% 27.5%

9.3% 7.3%

4-6 1-3 1-3 1-3

Base: N=1473 Mar 2015

2015 05 15

2015 05 15

20153Top5/(U)Yahoo(U)Yahoo(u)(U)CMoney(u)cnYESstockQ


Top5 /

()

()

()

()

(U) Yahoo 2,666 19.8 430 67.0 95 8.2 (U) Yahoo 2,207 16.4 428 98.2 161 10.3 (U) ETtoday 406 3.0 19 2.7 3 1.5 NOWnews 244 1.8 12 0.3 2 1.6 (U) MSN 187 1.4 22 9.5 7 3.9

Top5

()

()

()

()

(u) 1,601 11.9 96 13.4 12 2.0 (U) 1,238 9.2 84 0.8 4 2.3 (u) 426 3.2 20 2.8 6 1.6 (U) 403 3.0 22 2.4 7 1.8 350 2.6 18 3.4 3 1.7

Top5

()

()

()

()

CMoney 1,602 11.9 106 5.8 7 2.4 (u) cnYES 1,319 9.8 162 22.2 33 5.7 MoneyDJ 794 5.9 65 5.6 13 3.1 Goodinfo! 133 1.0 11 27.2 48 3.2

StockQ 127 0.9 28 154.1 70 10.3

2015 05 15

*(Composition Index UV)/(U)Ettoday25-3435-44(U)Ettoday35-44NOWnews45(U)Yahoo


204

176

125

101

134

166

200

106

120

127

155

207

140

113

180

137

106

0 100 200 300

101

119

128

180

103

161 148

123

0 100 200 300

(U) Yahoo (U) Yahoo (U) ETtoday NOWnews (U) MSN

Top5

17-

18-24

25-34

35-44

45+

2015 05 15

Top518-2445(u)25-4418-3435-4445(U)(U)


187

110

132

104

105

103

168

112

107

105

120

105

0 100 200 300

139

182

103

111

197

128

118

119

130

113

116

123

130

124

107

118

131

151

110

0 100 200 300

(u) (U) (u) (U)

17-

18-24

25-34

35-44

45+

Top5

2015 05 15

Top518-2425-34StockQ35Goodinfo!35-4445MoneyDJStockQ


169

105

133

251

204

104

133

157

167

105

110

168

166

111

103

132

107

116

102

0 100 200 300

177

128

102

117

138

116

120

128

106

101

0 100 200 300

(u) cnYES MoneyDJ Goodinfo! StockQ

17-

18-24

25-34

35-44

45+

Top5

2015 05 15

Segment Metrix20153//25.3 Mazda Motor Taiwan94.4/2126.6

comScore Segment MetrixARO 2015 3

()

()

()

- 253 178 / 944 196 - 266 158 Mazda Motor Taiwan 31 320 21 33 328 30 383

Honda 19 241 112 243 Japan Airlines 25 313

BMW 16 216 31 238 47 307

27 215 20 232 32 290

17 197 (u) 72 225 14 289

Lexus Taiwan 17 192 78 206 ANA () 20 265

Toyota 43 178 161 200 39 246

11 177 70 183 11 237

Audi Taiwan 9 140 68 156 112 229

Mercedes-Benz Taiwan 9 137 23 152 74 9

2015 05 15

/

//

comScore/

Top5Top5

2015 05 15

/

/

Segment Metrix

2015 05 15

1282 50.1% 1276 49.9%

20-29 600 23.5%30-39 726 28.4%40-49 594 23.2%50 637 24.9%

1244 48.6% 623 24.4% 691 27.0%

(IX Survey)

CyberPanel 20

2015/04/172015/04/19

N=2,55895%,1.94%201503

2015 05 15

comScoreUnified Digital MeasurementTM(UDM) 6IABInternational Spiders and Bots List

Methodology

Global PERSON Measurement

Global MACHINE Measurement

Panel

Census

Unified Digital MeasurementTM (UDM)

MMX

* comScore(UDM)unified(U)(u)

/

* Composition Index UV100100

m [email protected]

insightxplorer biweekly report_20150515

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