insightxplorer biweekly report_20151230

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ARO / MMX 觀察 –拍賣類別使用概況市調解析 –拍賣網站/App篇

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  • 20151230

  • ARO / MMX 3 ARO / MMX

    IX Survey 15 App

    IX

    2015 12 30

  • ARO / MMX

    2015 12 30

  • (Retail - Auctions)

    ARO

    2015 12 30

  • ARO

    2015 12 30

    comScore MMX PC (Retail - Auctions) 2015 10 5.5% 51 88 9.4% 4.9%

    comScore MMXARO 2015 10

    % () ()

    Europe

    Middle East - Africa

    Worldwide

    Asia Pacific

    North America

    Latin America

    9.4

    5.5

    5.5

    4.9

    3.7

    1.1

    38.3

    9.2

    51.0

    81.2

    29.0

    24.4

    60

    15

    88

    136

    74

    140

    * 15

  • ARO

    2015 12 30

    15 PC 122 200 Yahoo!

    comScore MMXARO 2015 10

    154

    200

    78

    41

    10

    11

    29

    7

    10

    31

    9

    41.9

    35.5

    15.5

    6.5

    4.0

    2.8

    2.3

    1.7

    1.4

    0.4

    0.4

    88.4

    121.7

    39.2

    32.4

    7.1

    6.7

    14.4

    6.2

    4.3

    16.7

    4.4

    %

    ()

    ()

    Taiwan

    Japan

    Hong Kong

    Malaysia

    Vietnam

    Thailand

    Singapore

    India

    China

    Indonesia

    Philippines * 15

    Taiwan

    Yahoo Taiwan Auctions

    Japan

    Yahoo Japan Auctions

    Hong Kong

    Yahoo Hong Kong Auctions

    Yahoo Taiwan Auctions

    Top 3

  • ARO

    2015 12 30

    Yahoo! 8591 8591 Yahoo!

    2015 10 Yahoo! 510 38.6%Yahoo!

    comScore MMXARO 2015 10

    Media(000)

    5,265 39.8 87.7 152 8.0

    3,913 29.6 67.6 113 5.9

    3,052 23.1 56.5 102 6.6

    * 6

    Media(000)

    5,104 38.6 437 752

    3,913 29.6 264 441

    3,052 23.1 172 311

  • ARO

    2015 12 30

    Yahoo! 25-44 25-34 25-44

    comScore MMXARO 2015 10

    4.4

    1.5 2.0

    10.0 10.210.911.2

    14.0

    11.611.0

    14.6

    11.0

    7.68.3

    7.0

    3.93.2

    2.5

    F: 6-14 F: 15-24 F: 25-34F: 35-44 F: 45-54 F: 55+

    4.7

    1.82.7

    10.7

    8.7

    10.912.0

    14.5 15.0

    11.1 11.6

    13.6

    8.2 7.68.4

    5.23.9 4.4

    M: 6-14 M: 15-24 M: 25-34M: 35-44 M: 45-54 M: 55+

    All Males 51.9%

    Yahoo Males 48.1%

    Ruten Males55.0%

    All Females48.1%

    Yahoo Females51.9%

    Ruten Females45.0%

  • ARO

    2015 12 30

    Yahoo! 25 25-54 25-44 Yahoo! 35-44 55

    comScore MMXARO 2015 10

    123

    180

    0100

    179

    116

    0 100

    120125

    0100

    132

    109

    0 100

    Composition Index UV

    15-24

    25-34

    35-44

    45-54

    55+

    Composition Index PV

    15-24

    25-34

    35-44

    45-54

    55+

  • ARO

    2015 12 30

    55 25-34 55

    comScore Segment MetrixARO 2015 10

    264

    235

    159

    103

    100

    100

    104

    98

    270

    106

    138

    110

    95

    94

    88

    72

    281

    84

    163

    96

    82

    85

    79

    300

    270

    320

    185

    116

    105

    94

    189

    74

    257

    319

    198

    112

    94

    95

    111

    88

    25-3455

    25-34

    35-44

    /

  • ARO

    2015 12 30

    C2C CarousellShopee

    2015 10 Carousell 7.1 37 34

    Carousell (79.8%)Shopee (67.1%) 25-34

    comScore MMXARO 2015 10

    Media(000)

    %()

    ()

    71 0.5 36.8 34 4.4

    33 0.3 4.4 27 2.3

    *

    150110

    0 100

    Composition Index UV

    15-24

    25-34

    35-44

    45-54

    55+

    79.8%

    67.1%

  • comScore MMX 2015 10 5.5% 51 88

    9.4% 4.9%

    Yahoo!

    Yahoo! 510 38.6%Yahoo!

    Yahoo! (51.9%) 35-44

    (55.0%) 25-34 55

    2015 12 30

    ARO

  • 55

    25-34

    55

    C2C Carousell 7.1 37 34

    Carousell Shopee 25-34

    2015 12 30

    ARO

  • ARO

    Composition Index UV

    = * 100

    Composition Index PV

    = * 100

    2015 12 30

  • IX App

    2015 12 30

  • AppAppAppApp201512571,681

    IX

    2015 12 30

  • IX

    App

    Key FindingsAppYahoo!(64.2%)(55.8%)

    App(84.3%)30.5%

    (80.0%)App20(45.0%)(34.5%)

    DVD

    DVD

    2015 12 30

  • App

    IX

    App

    2015 12 30

    AppYahoo!(64.2%)(55.8%)eBay(47.7%)(10.4%)AppCarousell (7.3%)(20.6%)(34.7%>16.0%)Carousell

    91.6%

    82.1%

    47.7%

    20.6%

    7.3%

    58.8%

    45.8%

    5.0%

    3.3%

    2.5%

    55.5%

    39.7%

    0.8%

    1.8%

    1.9%

    0% 20% 40% 60% 80% 100%

    Yahoo!

    eBay

    Carousell

    Base N=1,681App N=1,632

    App N=1,227 Dec. 2015

    =/100%

    55.8%

    64.2%

    10.4%

    16.0%

    34.7%

  • IX

    App

    (43.6%)App

    AppYahoo!Carousell

    2015 12 30

    43.6%

    26.1%

    24.8%

    24.6%

    23.0%

    23.0%

    0% 10% 20% 30% 40% 50%

    BaseApp N=1,227 Dec. 2015

    Total Yahoo! Carousell

    43.6% 46.3% 40.9% 23.0%

    26.1% 26.3% 28.5% 24.7%

    24.8% 23.9% 27.2% 30.2%

    24.6% 25.7% 28.3% 18.6%

    23.0% 25.2% 25.6% 14.7%

    23.0% 21.2% 25.3% 16.3%

    BaseApp N=1,227 Dec. 2015

  • IX

    App

    App(84.3%)30.5%

    App(80%)(48.5%)

    2015 12 30

    84.3%

    30.5%

    24.7%

    21.1%

    0% 30% 60% 90%

    BaseApp N=1,227 Dec. 2015

    80.0%

    48.5%

    16.6%

    0% 30% 60% 90%

    BaseApp N=1,227 Dec. 2015

  • IX

    App

    2015 12 30

    82.7% 83.9% 85.3%

    40.5% 42.9% 42.2%

    100.0%

    85.6%

    12.4% 13.0%

    30.2%

    14.6%

    32.6%

    0%

    20%

    40%

    60%

    80%

    100%

    Yahoo!

    eBay Carousell

    Dec. 2015

    75.4%82.6%

    79.0%

    38.6%31.5%

    55.2%

    100.0%89.6%

    15.1% 14.7%

    38.7%

    2.2%

    12.0%

    0%

    20%

    40%

    60%

    80%

    100%

    Yahoo!

    eBay Carousell

    Dec. 2015

    AppYahoo!eBayApp

  • IX

    App

    2015 12 30

    DVD

    DVD

    88.7% 86.9% 84.6% 84.6% 83.2% 81.1% 80.5% 80.3% 79.3% 79.1% 77.8% 74.6% 74.2% 73.7% 72.7% 71.9% 66.2% 63.7% 62.0%

    43.2%

    3.0% 4.2% 6.8%10.0%10.3% 14.1% 8.0% 5.6%

    14.3%7.2% 13.6% 9.2% 11.4% 11.3%

    21.7% 16.9% 11.6% 18.0%25.7%

    50.0%

    0%20%40%60%80%

    100%

    DIY

    DVD

    20.9% 20.5% 20.5%17.2%

    14.0% 13.7% 13.6%10.9% 10.6% 10.5% 10.5% 10.4% 10.3% 10.3% 10.2% 9.8% 9.5% 9.4% 8.4% 8.3%8.0%

    10.3% 11.0%

    4.0%7.6% 5.7% 5.0%

    8.2%

    2.6%6.0%

    3.2%7.6%

    2.8%

    7.8%

    12.5%

    6.0%3.1%

    6.9%

    1.9% 2.4%

    0%

    10%

    20%

    30%

    DVD

    GPS

    Dec. 2015

  • 78.0%71.5% 75.5%

    76.2%

    40.4%31.2%

    26.0% 23.9%

    13.8%9.7% 8.5% 8.3%

    0%

    20%

    40%

    60%

    80%

    BaseApp N=1,117 Dec. 2015

    IX

    App

    20-3920-2920

    2015 12 30

  • IX

    App

    2015 12 30

    (45.0%)34.5%40(23.2%)ATM(20.7%)

    45.0%

    34.5%

    23.2%

    20.7%

    17.8%

    15.9%

    15.7%

    15.6%

    0% 10% 20% 30% 40% 50%

    ATM

    ATM

    BaseApp N=1,117 Dec. 2015

  • IX

    App

    Yahoo!AppCarousell

    App

    App20-29

    2015 12 30

  • IX

    App

    2015 12 30

    (IX Survey)

    CyberPanel 12

    2015/12/052015/12/07

    N=1,68195%,2.39%201511

    845 50.3%

    836 49.7%

    19 253 15.1%

    20-24 164 9.7%

    25-29 158 9.4%

    30-34 189 11.3%

    35-39 199 11.9%

    40 717 42.7%

    812 48.3%

    425 25.3%

    444 26.4%

  • m marcom@insightxplorer.com