20150415

2015 04 15

2015 04 15

2015320222,819comScore

2015 04 15

Key Findings

(51.6%) (36.8%)DM(34.1%)(62.8%)Facebook/(50.9%)(47.1%)

Facebook

201330%-40%

20152427.588.117.226.36.8

(U)YahooFashionGuide(U)VOGUE

2015 04 15

Key Findings

45.5%54.5%Top10iBeautyMobile

18-3435-44iBEAUTYMobile01 18-24(u)ELLE Taiwan25-34UrCosme35(U)Yahoo

Cross VisitingTop1018-3435

2015 04 15

Key Findings

(55.4%)(54.3%)(52.8%)

FacebookFashion GuideYahoo()Facebook

2015 04 15

(51.6%)24/(36.8%)/DM(34.1%)

51.6%

36.8%

34.1%

24.6%

22.4%

20.8%

13.0%

11.1%

10.3%

0% 10% 20% 30% 40% 50% 60%

DE"1

30EDM

()

$&

@;>E%C

5/8EB,/8

@App

*6E()

Base:"@+A# N=1,807.49F2!7!=

2015 04 15

(62.8%)Facebook/(50.9%)(47.1%)

62.8%

50.9%

47.1%

29.1%

12.4%

10.1%

0.7%

0% 10% 20% 30% 40% 50% 60% 70%

)(#

Facebook)!?%';

(8+&??-

(4

2

BBS

>10

Base:56(4$7,:)3./* N=9333@9 "

2015 04 15

comScore MMX 201330% - 40%20152427.1115PC26.317.21%11

comScore MMXARO 2013 2 20151

427.1(32.0%)

88.1(11.9%)

26.3(1.0%)

17.2(1.1%)

6.8(12.6%)

No.5

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb

No.2 No.1 No.1No.2

20152

2013

2013 2014 2015

45%

40%

35%

30%

Among 11Asia Markets

2015 04 15

20152Top10(U)Yahoo185.3FashionGuide(U)VOGUE76.142.4

45.5%54.5%Top10iBeautyMobile

UrCosme(88.3%)

comScore MMXARO 2015 2

Top 10 ()

4,271

(U)Yahoo 1,853

FashionGuide 761

(U)VOGUE 424

iBEAUTY 348

(U)MarieAClaireA 287

UrCosme 211

Mobile01A 209

(u)ELLEATaiwan 207

womany 156

Styletc 152

%

%

45.5%

29.9%

35.2%

34.7%

64.0%

27.1%

11.7%

54.3%

36.4%

28.6%

46.6%

54.5%

70.1%

64.8%

65.3%

36.0%

72.9%

88.3%

45.7%

63.6%

71.4%

53.4%

2015 04 15

Top10(Composition Index UV)100

Top1018-34iBEAUTY35-44Mobile01 18-24(u)ELLE Taiwan25-34UrCosme35(U)Yahoo

comScore MMXARO 2015 2

143

130

180

255

168

180

303

119

325

271

128

138

182

192

145

256

283

121

167

178

177

112

166

120

109

130

115

116

120

140

101

132

67

108

0 100 200 300 400

(U)Yahoo%&

FashionGuide

(U)VOGUE

iBEAUTY"

(U)Marie=Claire=#

UrCosme

Mobile01=!

(u)ELLE=Taiwan

womany

Styletc

118

107

207

199

105

101

140

116

137

116

232

0100200300400

18I24

25I34

35I44

45

$ Top10&$ '

2015 04 15

Cross VisitingTop1018-3435/

- Top1018'24 25'34 35'44 45+Z$ T T T

6QF Z$ Z$ 6QF2 [R+ / OF'6Q J-#* YA I7;3U 3U Q Q.@5 .@5 4_SF >HK"T X) "T "T=BF =BF =BF TF=B6Q =B6Q =B6Q =B6Q\( \( \( \(

=BF EGF

VPF 6QF

YF TF

OF 4_SF

&:F '&:/N]F

!;

2015 04 15

Facebook TOP10

FacebookTOP10()Fashion Guide Yahoo()Facebook

Facebook

(23.3%)(18.4%)(15.4%)

Fashion Guide(3D!F

7.8% B1() 5.8% B1() 4.0%

Yahoo3D 5.3%Fashion Guide( 3D!F

5.5% 5I8KD", 3.9%

B1() 4.3% FacebookD74 2.6% FacebookD74 3.0%

FacebookD74 4.3% D*9C 2.4%Fashion Guide(3D!F

2.8%

86N/& 3.6% 2.2% 2.2%

); NARUKO 3.1% Yahoo3D 2.1% Yahoo3D 2.0%

2.7%UrCosme+PD 1.9% ELLE 1.1%

L( .') 2.1% HAnna!( .') 1.6% GOMWatsons Taiwan 0.9%

AJJPTT 2.0% ); NARUKO 1.4% 86N/& 0.9%UrCosme+PD 1.9% 86N/& 1.2% ); NARUKO 0.9%

Facebook TOP10

Base::6D .'%FacebookD74E$N=676-2=Q0# Mar 2015

23.3%18.4%

15.4%

8.0%

7.8%

3.6%

3.2%

2.8%

2.3%

2.2%

0% 10% 20% 30%

:+3SG/'

-.B

2015 04 15

(55.4%)25-39

(54.3%)24

(52.8%)40

55.4%

54.3%

52.8%

28.5%

26.4%

20.4%

18.5%

18.3%

16.0%

15.6%

0% 10% 20% 30% 40% 50% 60%

?#L%8 V

L%5O

L%SHAR/

C>+QEP'-V"V$

?#L%87U*

C>.;4V?#VQ3DM

C>6:2='-V"V$

87U V)

C>BK@'-V"V$

C>01IN

Base:C>Q0!T,N=5865

2015 04 15

(40.1%50.7%48.7%)(41.3%42.1%45%)

40.1%

50.7%48.7%

41.3% 42.1% 45.0%

31.2%27.4%

34.7%

0%

10%

20%

30%

40%

50%

60%

T3E$#,7/) T3$AV T3ZRLY:

< (E@I.E$

%X";?\AV_

2015 04 15

5.165.05 Facebook4.97

63.4%

60.8%

63.7%

64.1%

71.1%

72.3%

15.1%

25.9%

22.6%

25.4%

19.0%

20.2%

21.5%

13.3%

13.7%

10.5%

9.9%

7.5%

.App

.(,21

Facebook.#"2

.

-022

/%*/%

!&3 $+)' Mar 2015

MEAN

5.16

5.05

4.97

4.75

4.73

4.58

2015 04 15

FacebookApp

Fashion Guide Yahoo(Yahoo)()

2015 04 15

comScoreCross Visiting18-34EC35

Audience Buy

2015 04 15

1418 50.3%

1401 49.7%

19 454 16.1%20-24 284 10.1%25-29 272 9.6%30-34 344 12.2%35-39 329 11.7%

40 1137 40.3%

1354 48.0%

702 24.9%

763 27.1%

(IX Survey)

CyberPanel

2015/03/202015/03/22

N=2,81995%,1.85%201502

2015 04 15

comScoreUnified Digital MeasurementTM(UDM) 6IABInternational Spiders and Bots List

Methodology

Global PERSON Measurement

Global MACHINE Measurement

Panel

Census

Unified Digital MeasurementTM (UDM)

MMX

* comScore(UDM)unified(U)(u)

/

*,1Top10('&4"%) (3'&! 41($20-#'&,

(GQMobile01./*FHM+$20-4,)

m marcom@insightxplorer.com