How to Build a Thriving Alumni Community: From Principles to Practice

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  • HOW TO BUILD

    from principles to practice A THRIVING ALUMNI COMMUNITY

    Dana Saydak

    David Hsu, Ph.D.

  • is a community building platform used in 98 countries.

  • How alumni communities use NationBuilder:

    DIGITAL CAMPAIGNS

    DIGITAL INFRASTRUCTURE

    CHAPTER INFRASTRUCTURE

    AMBASSADORPROGRAMS

  • WEBINAR GOALS

    Spark ideas for building your alumni community.

    Introduce strategy and tools for getting it done.

  • community: an unusual sense of belonging.definition

  • BUT ITS NOT EASY

  • COMMON OBSTACLES

    1. Its hard to keep track of alums. 2. Alumni want different things at different stages. 3. Existing engagement strategy alienates alums. 4. Theres a lot of turnover with alumni leaders. 5. Resources are already stretched thin.

  • OBSTACLES PRINCIPLES BESTPRACTICES

  • MASS MARKETING

    COMMUNITYORGANIZING

    What models do we work from?

  • striving to put your best resource humans, connected at the center of everything you do.

    definitioncommunity organizing:

  • Put relationships at the center.

    Every action has a purpose.

    Empowerment is the goal.

    principles ofcommunity organizing:

  • Title TextTitle Text

    MODELS OF ALUMNI RELATIONS

    MASS MARKETING

    COMMUNITYORGANIZING

    Interaction: Institution to Alumni Emphasis: List+message-building Goal: Brand loyalty

    Alumni to Alumni Relationship-building Empowerment

  • Its hard tokeep track of alums

    Use data to help alums

    connectMap alums

    and meetups

    OBSTACLE PRINCIPLE PRACTICE

  • Start with the alumni you do know.

  • Make it easy for alumni to find and submit events.

  • Make it easy for alums to share and recruit within their network.

  • Your alumni community map informs your digital infrastructure.

    CALI CLUB

    SAO PAULO CLUB

    ALUMNI ASSOCIATION

    SHANGHAI CLUB

    SYDNEY CLUB

  • Alumni want different things

    at different stages

    Meet your alums where

    theyre at

    Get all your data in oneaccessible

    place

    OBSTACLE PRINCIPLE PRACTICE

  • Why do we want to meet alums where theyre at?

  • Get all your data in one accessible place.

    Contact / Demographic / History of Engagement / Social Media Interaction / Relationships

  • davidhsu04 @gmail.com

    David Hsu 31 year old male davidhsu04@email.com Facebook message Tweet

    Duke 04, foodie, SoCal chapter

    id: 15 nb: @MrAlpenglow

    Matched David Hsu to Facebook

    Matched David Hsu to Twitter

    Matched David Hsu to Linkedin

    Emails automatically matched with social media.

  • Now listen, learn, and segment accordingly.

  • Engagement strategy alienates alumni

    Create various ladders for

    taking action

    Every actiongets an

    appropriate follow-up

    OBSTACLE PRINCIPLE PRACTICE

  • What paths can alumni take to get involved?

  • Donate

    Donate

    Donate

    Donate

    Attend Event Retweet

    Volunteer for an Event

    Recruit other Volunteers

    Host and Event

    Social MediaAmbassador

    Club Officer

    Create various ladders for taking action.

  • Segment based on engagement level.

  • Every action gets appropriate, targeted asks.

    IN PERSON

  • Theres a lot of turnover with alumni

    leaders

    Empower leaders atdifferent

    levels

    Identify and equip your influencers

    OBSTACLE PRINCIPLE PRACTICE

  • Who to ask? A lesson from Virgin Atlantic.

    CALI CLUB

    SAO PAULO CLUB

    ALUMNI ASSOCIATION

    SHANGHAI CLUB

    SYDNEY CLUB

  • Video: Identifying social media influencers in your community.

  • WEBSITE Dynamic profiles of all your people, with info captured from anywhere. Includes followups & targeting.

    COMMUNICATIONS Email & text blasting, free phone number with voicemail, and deeply integrated social media.

    FINANCES Customizable secure donation pages with goal tracking, social sharing, and personal fundraising.

    PEOPLE Dynamic profiles of all your people, with info captured from anywhere. Includes followups & targeting.

  • Resources are already

    stretched thin

    OBSTACLE PRINCIPLE PRACTICE

    The outsized ROI of building relationships

    Demonstrate the value of peer to peer

  • Alumni Ambassador Programs

  • Crowdfunding and Personal Fundraising

    Annual Fund

  • Days of Action

  • WEBINAR GOALS

    Spark ideas for building your alumni community.

    Introduce strategy and tools for getting it done.

  • Demonstrate value of

    peer to peer

    Identify and equip your influencers

    Every actiongets an

    appropriatefollow-up

    Get all your data in one accessible

    place

    Map alums and meetups

  • BUILDING A LADDER OF ALUMNI ENGAGEMENTTuesday, March 24 same time RSVP nationbuilder.com/workshops

    next week

    Dana @DSaydakdsaydak@nationbuilder.com

    David @MrAlpenglow dhsu@nationbuilder.com