Social Tables Webinar: 3 Ways to Build a Thriving Events Community

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    3 Ways to Build a Thriving Events CommunityLaura LopezCommunity Manager at Social Tables

    Melissa LombardiMarketing Associate

  • Event communities arent built overnight; it takes time to engage your audience a critical component of developing true relationships with them.

    Face to face isnt going away.

    Events are all about experiences. How can your community support that?

    Engaging with your community has never been easier.

    Why are we doing this webinar?

  • By the end of todays webinar, youll learn

    How to get to know your community, inside and out

    How content plays into building your event community

    How empathizing with your community can help increase their ROI (and potentially, future event attendance)

    Learning Objectives

  • About Me

    I love events! I love community!I love tech!

  • Who makes up your events community?

    Attendees: past, present, and future

    Sponsors

    Brand admirers

    Everyone that makes an event happen: caterers, planners,

    venue/ property, audio visual technicians, and more!

    Getting to know your events community

  • What kind of events do they attend?

    Things to consider: meetups of your local PCMA, NACE, or ISES

    chapters, check out the event hashtag

    How do they decide the kinds of events they attend?

    Things to consider: topics of interest, speakers, programming

    (networking opportunities, educational opportunities)

    Getting to know your events community

  • Attend the events your community goes to.

  • So, what exactly is content?

    Content is the information or experiences directed towards

    an audience.

    Content can be delivered through different mediums, like TV,

    video, print, social media, or live events.*

    How can content build community?

  • But wait that sounds like building an events community!

  • What kind of content should I use?

    Social media

    Blog posts

    Video

    Email

    Snail mail?

    How can content build community?

  • Before your event:

    Use the event hashtag

    Pre-event surveys: what do your attendees find most valuable?

    - Speakers? (Feature them in your communications)

    - Networking events? (What opportunities will there be at the event?)

    Hardcopy invite

    How can content build community?

  • During your event:

    Live social media walls

    Engage, engage, engage!

    Video testimonials filmed at the event

    Photobooth + event yearbook = networking in disguise

    How can content build community?

  • After your event:

    Thank you for attending emails

    Post- event slide decks, info for next years event ;)

    Leverage your influencers and blog

    Videos

    How can content build community?

  • Remember when you noted what your community likes/ doesnt like?

    Empathizing with your community will help build better events.

    Journey mapping

    Social media audit via hashtag

    Post-event surveys

    Bottom line: it involves listening, putting

    yourself in your attendees shoes then taking action.

    How empathy plays a role in building community.

  • Get to know your events community by being a part of it.

    Use content as a way to celebrate your events community

    members, both outside events and during them.

    Leverage empathy as a means to listen to your community (and

    build better events).

    3 Key Takeaways

  • Questions??

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    More questions?marketing@etouches.com Thank you for tuning in!Visit etouches.com/virtualtour follow us on twitter @etouches