build a thriving ecommerce business with magento
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DESCRIPTIONBuild a thriving eCommerce Online Retail Business with Magento Enterprise and Community.
- 1.BUILD A THRIVING E-COMMERCE BUSINESS WITH MAGENTO Feb 2014
2. A Quick Introduction about CLEARgo 3. CLEARgos Proposition:The Brand eCommerce Agency that delivers eCommerce success for clients 4. CLEARgo ServicesPLANBUILDOPERATEGROWE-Business StrategyOnline Branding, User Experience & TechnologyDay-to-day Management of the Online BusinessPerformance Marketing, CRM & Conversion Optimization 5. Our Clients 6. Official Magento Solution PartnerAs Magento Solution Partner, CLEARgo provides Magento site design and development, customized modules development, Magento hosting, and multichannel solution that integrates with Magento and eBay. 7. Building your eCommerce presence 8. Key Elements in Planning Your eCommerce PresenceMerchandising & Inventory MgmtCustomer CareBranding & ChannelOrder & Fulfillment ManagementMarketing & CRMeCommerce Technology 9. What you need to look for when planning your eCommerce siteHow would you scale your business Supported Countries / Languages / Currencies / Dispatch Centers 10. What you need to look for when planning your eCommerce siteHow would you scale your business Supported Countries / Languages / Currencies / Dispatch Centers 11. What you need to look for when planning your eCommerce siteHow would you scale your business - Single Site vs. Multi-Sites / Multi-Stores 12. What you need to look for when planning your eCommerce siteWhat devices will consumer use - Responsive Design / Mobile Version 13. What you need to look for when planning your eCommerce siteHow consumers would shop your products - Site-wide filter / Quick finderQuick Finders 14. What you need to look for when planning your eCommerce siteHow consumers would shop your products - Product Search & Filter 15. What you need to look for when planning your eCommerce siteHow consumers would shop your products Selecting sizes, colors, etc. 16. What you need to look for when planning your eCommerce siteHow consumers would shop your products - Product Attributes 17. What you need to look for when planning your eCommerce siteHow consumers would shop your products - Product Bundles 18. What you need to look for when planning your eCommerce siteHow consumers would shop your products Subscription Purchase 19. What you need to look for when planning your eCommerce siteHow consumers would shop your products - Product Information 20. What you need to look for when planning your eCommerce siteHelp consumers to make up their mind to check out Create urgency to check out Help Available NowConfidence in CheckoutPush for Higher AOVFree Shipping QualificationAdditional Checkout Methods 21. What you need to look for when planning your eCommerce site Improve the checkout process - social connect & guest checkout 22. What you need to look for when planning your eCommerce site Improve the checkout process store pick-up / select delivery time 23. What you need to look for when planning your eCommerce site Improve the checkout process accepting various payment methods 24. What you need to look for when planning your eCommerce siteAbility to run promotions flexiblyProduct-based promotionsShopping cart-based promotionsCustomer segment-based promotions 25. What you need to look for when planning your eCommerce siteIntegration requirementsERPOMSCRMeCommerceEmailWMSAnalytics 26. What you need to look for when planning your eCommerce siteScalability & Availability of your eCommerce Infrastructure Scalability Availability Performance Security Backup 27. Deciding the right eCommerce platform 28. Factors in deciding your eCommerce platformAbility to fit your immediate requirementsAbility to grow with your businessInitial investment & maintenance costTechnical resource requirements & availability in the market 29. eCommerce platforms in the marketMostly used by major International brands with complex requirements and significant online business. Cost over US100k for licensing a year. Investment usually cost around USD300k-1M to begin with.Very complex requirementsOne of the popular open source options for expandability and no licensing cost. Typical investment at around USD2050k to begin with. Open source or inexpensive SaaS platforms for rather small sellers. Typical investment around USD1k-20k to begin with.One of the popular Enterprise option due to relatively cheap licensing (USD15k per license per year) and rich features. Typical investment at around USD50k-100k to begin with.Very simple requirements Very small sellersVery large sellers 30. Different types of eCommerce platforms SaaS-based For small business: Shopify, Magento Go, etc. For large business: Demandware Open source license Magento Community, Prestashop, etc. Commercial license / open source Magento Enterprise Commercial license / non-open source ATG, IBM Websphere Commerce, etc. 31. Magento is the most popular platform for Alexs Top 1M siteshttp://www.magentocommerce.com/blog/comments/magento-is-the-leading-ecommerce-platform-for-alexas-top-1m-sites/ 32. Magento is popular across different scalesTop 10k sitesSource: Builtwith.comTop 1M sitesTop 100k sitesAll sites 33. Explaining Magento 34. Different Magento Versions SaaS-based US$15-125 / mo Suitable for small sellers only Limited capability in customization & integration Open source license No license fee / Free! Need your own infrastructure Rich feature set and fully customizable Large number of 3rd party plug-ins Commercial license with open source Around US$15,500 per license Need your own infrastructure Enterprise level product with better performance, security, advanced features, support, etc. 35. Key Magento Features Attract & ConvertMake Buying Easy Get Found with SEO Support Dynamic Customer Segmentation Flexible Marketing Promotions Targeted Promotions based on Segments Custom Coupons Recommendations, Cross & Up Sell based on flexible rules Product Reviews Automated Email Marketing Reminders Multi-Site, Multi-Lingual, MultiCurrency Support Flexible Product Setup Search Engine with Apache Solr Advanced Product Filtering Multi-Devices Support One-Page Checkout Flexible Payment & Shipping Options Returns Management SupportRetain CustomersScale, Manage & Custom Integration Loyalty & Reward Programs Private Sales to VIP Members Custom Gift Registry, Gift Cards & Store Credits Email Platform IntegrationEnterprise-only features highlighted in RedHigh Performance Scalable Architecture PA-DSS Compliance & Encryption Full Page Cache Custom Customer Attributes Content Staging and Merging Fully Customizable Ability to Integrate with ERP & CRM Systems 36. Fundamental Magento Concepts Global | Site | Store | Store View 37. The Magento Dashboard 38. Managing Orders 39. Managing Products 40. Managing Products Setting Price 41. Managing Attributes & Attribute Sets 42. Managing Customers, Attributes & Groups 43. Managing Dynamic Customers Segments 44. Managing Promotions 45. Magento Connect 46. Custom Module Development 47. Implementation Process 48. Project management methodology The goal of our process is to provide consistent procedures for all engagement steps which encourage usage of best practices, while providing clients with greater clarity of expectations, weekly progress reports, and a higher degree of project organization. Our process helps us achieve on-time and on-budget solutions.DiscoverAssimilate all marketplace, brand, competitive, consumer & market information relevant to the engagement objectiveDefinePrioritize opportunities & define resources, clarify client needsDesignDevelopRefine & document technical specifications, information architecture, creative design comps etcBuild elements required to implement the solution, Extensive QADeployDeliver the final solution. Deploy measurement strategy to refine efforts, Maintenance, Extensive QA 49. DiscoverDefineDesignDevelopDeployDiscover At the initial stage of our engagement, CLEARgo will work with client to perform the following: Business objectives & targets Brand positioning & online audit Consumer analysis Competitive analysis Demand provisioning 50. DiscoverDefineDesignDevelopDiscover Client needs to decide on the business strategy of the e-commerce store, which includes the following: -The branding & product mixes of the shop --Target markets & audience --Country/language combinationLogistics & customer service management Shipping methods, pricing & returns policies --Store brand / Product brands / Categories Personas developmentFlat-rate / table-rate / customized calculationsPayment methodsDeploy 51. DiscoverDefineDesignDevelopDefine Define branding and creative brief Define information architecture and user experience flow Confirm if there is any unique site functionality or advanced functions that requires customized development on Magento Define user segment requirements (e.g. general vs. VIP vs. trade customers) Identify integration requirements & workflow (shopping process, integration with backend system such as ERP system, POS system, third party system etc.) Define administrative functionality and requirements Define product types, formats & attributesDeploy 52. DiscoverDefine Information Architecture Set up site map Prepare a detailed taxonomy of all elements of the e-Commerce site Define a unique and clear label for each item in taxonomy Highlight important items and place in higher location in site mapDefineDesignDevelopDeploy 53. DiscoverDesign Information architecture design Creative design Technical designDefineDesignDevelopDeploy 54. DiscoverDefineDesignDevelopDeployDesign Functional Design / Wireframe To facilitate information architecture design. Our UI team will create wireframe for each page to communicate and confirm with client on content & functionality 55. DiscoverDesign Functional Design / WireframeDefineDesignDevelopDeploy 56. DiscoverDef