5 ways an introvert can build a thriving online audience

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  • 7/28/2019 5 Ways an Introvert Can Build a Thriving Online Audience

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    by MELISSA NG 60

    COMMENTS

    5 Ways anIntrovert

    Can Bui ld aThrivingOnline

    AudienceTweet 1,701 Like 476

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    Page 1 of 615 Ways an Introvert Can Build a Thriving Online Audience | Copyblogger

    30-May-13http://www.copyblogger.com/introvert-content-marketing/

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    Do you often find yourself

    intensely focused on the

    things that interest you? Do

    you enjoy solitude and quiet?

    Do you prefer deep

    conversations over loud

    parties? Do crowds drain you?

    Does alone time energize

    you?

    If so, chances are youre an

    introvert.

    Either youre giving a knowing

    nod or youre confused

    because you thought

    introversion meant you were

    merely shy.

    And maybe youve despaired

    that that introversion and

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    shyness have held you back

    from achieving your business

    goals online?

    Introverts canbe shy but so

    can extroverts.

    Likewise, introverts can also

    be confident, social, and

    inspirational in their own

    right. Take self-described

    introverted bloggers like Brian

    Clark, Chris Garrett, Chris

    Guillebeau, Guy Kawasaki, and

    Sonia Simone.

    Or to take things to a higher

    level, revolutionary thinkerslike Mahatma Gandhi, Albert

    Einstein, and Rosa Parks.

    Susan Cain, author ofQuiet:

    The Power of Introverts in a

    World That Cant Stop Talking,

    clarifies that introversion is

    different from shyness, which

    is a fear of social judgment.

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    Page 3 of 615 Ways an Introvert Can Build a Thriving Online Audience | Copyblogger

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    Introversion simply means you

    are more energized and at

    your best in less stimulating

    and quieter environments.

    So, how can introversion help

    you achieve world domination,

    how can you the introvert

    capture the hearts, minds,

    and trustof an audience?

    The m yth of the

    unprofitable

    introvert

    The advice usually revolves

    around you putting yourselfout there in some way. But as

    an introvert, you might be a

    little wary about how much

    you expose yourself.

    This would be considered

    problematic in our extrovert-

    favoring American

    culture. Your cautiousness

    gets criticized as being not

    bold or assertive enough to

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    stand out and command the

    confidence of an audience.

    But its not true. We often

    forget that there is always

    more than one way to

    accomplish something. Whats

    important is knowing what

    works best for you.

    In fact, qualities of your quieter

    nature give you an advantage

    in building your

    trustworthiness and

    credibility. Lets look at five of

    them

    1. Be bookish

    Sometimes you find spending

    a night with a good book more

    exciting than a night out. And

    when it comes to a topic thatinterests you, you could easily

    spend hours reading more

    about it.

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    Page 5 of 615 Ways an Introvert Can Build a Thriving Online Audience | Copyblogger

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    But you know what the critics

    say: You learn by doing, not

    by sticking your nose in a

    book.

    Yes, we do learn a lot by

    doing. But it would be silly not

    to take advantage of books

    since one of their greatest

    purposes is to educate.

    The funny thing I notice is that

    these critics are usually the

    ones who have no patience for

    reading in the first place.

    Ask any popular content

    publisher how to become atrusted authority in a niche and

    theyll tell you this simple

    reality:

    You need to build expertise.

    And that usually involves

    reading a lot.

    This means reading,

    researching, and obsessing

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    Page 6 of 615 Ways an Introvert Can Build a Thriving Online Audience | Copyblogger

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    over everything in your niche.

    It also helps to diversify your

    reading to improve your

    general knowledge and spark

    new connections.

    Trust grows when you support

    your writing with

    knowledge and understanding

    of your audiences needs.

    The more you know, the more

    you can blog with authority

    and credibility. So, read on.

    2 . B e q u i e t (a n d

    l i s t e n )We introverts prefer to listen

    more than talk. But when we

    do speak, its only when we

    think we have something

    useful to say.

    And in todays noisy world of

    increasingly short attention

    spans, we need more good

    listeners.

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    Page 7 of 615 Ways an Introvert Can Build a Thriving Online Audience | Copyblogger

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    The problem is that most

    people never truly listen

    anymore. Instead, people just

    wait to talk about themselves.

    Same thing online. Many

    writers online mistakenly focus

    on themselves instead of on

    their readers needs.

    We cant trust a self-centered

    writer.

    But we can trust a writer who

    listens first and offers solutions

    later.

    By listening, you understandthe minds and needs of your

    readers. And when you know

    whats on their minds, you can

    craft more focused content to

    solve their problems.

    Listening online is just like

    what youd do in reality. You

    observe where the

    conversations on your topic

    are happening. This can be in

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