how to build a thriving online community

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Online Communities Richard Millington Richard@feverbee .com www.feverbee.com How to create a thriving online community for your business

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Page 1: How to build a thriving online community

Online Communities

Richard [email protected]

www.feverbee.com

How to create a thriving online community for your business

Page 2: How to build a thriving online community

$4m

Page 3: How to build a thriving online community

Most Online Communities

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Most Online Communities

FAIL!

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FAIL!

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FAIL!

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FAIL!

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Join me at “The Yard”

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“The Coca-Cola Company is redefining the relationship between consumers and their sparkling beverages with the launch of the Sprite Yard, a real-time digital “on-the-go” community that provides social connections and downloadable content via their mobile phone anytime, anywhere.”

Page 13: How to build a thriving online community

“The Coca-Cola Company is redefining the relationship between consumers and their sparkling beverages with the launch of the Sprite Yard, a real-time digital “on-the-go” community that provides social connections and downloadable content via their mobile phone anytime, anywhere.”FAIL!

Page 14: How to build a thriving online community

Why do most online communities fail?

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Be realistic

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• New Customers• SEO• Sales & PR• Short-Term

The wrong reasons to start a community

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Start a community for the

right reasons

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Extreme Loyalty

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Great ideas

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New sources of revenue

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Recruitment

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Sales leads

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Integration

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You can’t “bolt-on” a community

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Integrate yourproducts, promotion and price

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Only start a community if you want the benefits a community can offer AND can integrate the community

with your organization

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“That’s great. But how do you actually do it?”

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There’s a secret…

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amateurThink like an

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strong interestLook for a

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Passion

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Use simple technology

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Start small

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bigGrow

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Write about the

community

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Start interesting discussions

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Build relationships

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The future of online communities

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The future of online communities

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Thank you!

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Thank you!

(Applause)

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Questions?