flagahero ux building experience
DESCRIPTION
Sharing the story of FlagAHero and how the team built up the site from zero UX experiences, the challenges they faced and the mistakes they have made. Visit http://www.flagahero.comTRANSCRIPT
And Then I SAW
Now I am a Believer!
Ken Toh Co-Founder & CEO Solution Architect
FlagAHero
ideas Inc 2012 Top Incubation Award
Ken Toh Co-Founder & CEO Solution Architect
FlagAHero ZERO
UX EXPERIENCE
Yumi Wong Co- Founder & COO
Graphic Design FlagAHero
ZERO
UX EXPERIENCE
What is
UX EXPERIENCE
WE THOUGHT IS JUST GRAPHICAL DESIGNS
GRAPHICAL DESIGNS.
INFORMATION ARCHITECTURE.
INTERACTION DESIGNS.
USABILITY STUDIES.
REQUIREMENT RESEARCH.
MARKETING STRATEGY.
AND MANY MORE….
UX CHALLENGES RIGHT FROM THE START
An unique game-changing marketplace, FlagAHero brings about conveniences for
people for finding assistance for services within their own communities yet most importantly,
with a strong sense of human touch and engagement.
With a good hybrid of gamification and crowdsourcing elements,
FlagAHero aims to be the next generation global marketplace for services which in the process,
drive to create new exciting possibilities in the way people buy and sell services.
Challenge #1
FUN + RELIABILITY ???
Challenge #2
Difference in design preferences
Minimalist Approach
Carnival Approach
Challenge #3
COMPLEXITY IN BUSINESS MODEL
Help one another
Help one another
Challenge #3
COMPLEXITY IN BUSINESS MODEL
Professional Company Professional Company Professional Company
Buy Services Buy Services Buy Services
Help one another
Help one another
Challenge #3
COMPLEXITY IN BUSINESS MODEL
Professional Company Professional Company Professional Company
Buy Services
Buy Services
Buy Services
Help one another
Help one another
Buy Services
Buy Services
Challenge #4
Comprehensiveness vs Convenience
#1 MISTAKE
WE DIDN’T SEEK USERS’ FEEDBACK ON THEIR PREFERENCES
#2 MISTAKE
WE DIDN’T BUILD FLAGAHERO BASED ON
ANY PRE-EXISITING HTML5 FRAMEWORK
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#3 MISTAKE
WE NEGLECT NAVIGATION AND USER INFORMATION SEEKING BEHAVIOUR
#4 MISTAKE
WE NEGLECT MOBILE USERS !
USER FEEDBACKS
FEEL DATED TOO COMPLEX TOO CARTOONISH?
WHAT WE WILL DO
BUILT IN HTML5 RESPONSIVE SITE SEEK EARLY USER FEEDBACK, DO CARD SORTING EXERCISE
TEST WITH MOBILE AND PC
ENGAGE AN UX EXPERT OR START LEARNING
KEEP VALIDATING WITH CONSTANT USABILITY TESTS
WHAT NEXT?
FIND OUR UX EXPERT HERO START OBTAINING USER FEEDBACKS