quantifying user experience (ux)

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Presentation about measuring the user experience and remote usability testing at UX Israel, December 21th 2010.

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  • 1. Quantifying UX The lab versus the real world

2. How did I end up here? 3. 2003-2010 Tilburg UniversityDesign of Business Communication 4. 2000-2010Design, communication, research, and consulting 5. 2009-now cc adactio 6. !"#$%"$!()%#*+,+!- 7. Plus-minus method for text evaluation 8. + - 9. 10. eighties 11. Observing users. 12. Pen & paper 13. Stopwatch. 14. Nothing changed? 15. How do we observe behavior? 16. 1995 Web analytics 17. 2005 Google Analytics 18. 2007 Clicktale, CrazyEgg, Kampyle 19. 2009 Remote Usability Year 20. 2009 UserTesting 21. 2009 FeedbackArmy 22. 2009 UserZoom 23. 2009 OpenHallway 24. 2009 Usery 25. 2009 OptimalSort 26. 2009 ChalkMark 27. 2009 Treejack 28. 2009 Userlytics 29. 2009 Loop11 30. 2009 Websort 31. 2009 Ethnio 32. 2009 TrymyUI 33. 2009 Usabilla 34. More?Great overview: http://remoteusability.com 35. QualitativeConceptualConcrete Quantitative 36. Qualitative UserTesting TryMyUIUserlyticsOpenHallway ConceptualConcreteKampyle Usabilla Loop11Websort Usery Treejack OptimalsortChalkmarkClicktaleCrazyEgg Google Analytics Quantitative 37. Source: Nate Bolt, Bolt | Peters / Ethnio - http://boltpeters.com 38. Source: Nate Bolt, Bolt | Peters / Ethnio - http://boltpeters.com 39. Behavior vs Attitude 40. Behavior vs Attitude 41. Behavior vs AttitudeSource: the narrow minded usability consultant. 42. Usabilityeffectiveness efciency 43. Usabilityeffectiveness efciency satisfaction 44. behavior = objectiveeffectivenessefciency satisfaction 45. behavior = objectiveattitude = subjectiveeffectivenessefciencysatisfaction 46. User ExperienceFindable DesirableAccessibleValuableCredible Usable 47. User ExperienceFindable DesirableAccessibleValuableCredible Usable 48. self reported data hoaxSome background: http://www.creative-wisdom.com/teaching/WBI/memory.shtml 49. Soft data 50. Hard data 51. Behavior: Conversion rates, task performance, time onHardcoretask, bounce rate, error rates, click-through rate,shares, bookmarks, etc 52. Attitude:Satisfaction, ratings,credibility, sentimentanalysis, feedback, trust,Shell like / dislike, etcSoft 53. So, whats next? 54. Booming. 55. Build your toolbox. 56. Mobile? 57. Commercial breakThe most touch friendly survey !"#$%"$!()%#*+,+!- 58. Data. 59. Data. 60. Data. 61. Dashboards 62. Thanks for your attention! E-mail: paul@usabilla.com Twitter: @pveugen Website: usabilla.comPaul VeugenUsabilla.com !"#$%"$!()%#*+,+!-