User experience(UX)

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  • User Experience

    Speaker: Lynn2015.12.10

  • Todays Topic

    USER EXPERIENCEUser experience (UX) refers to a

    person's entire experience using

    a particular product, system or

    service.

  • 1. What is UX?

    2. What is UX Design?

    3. Why we need UX Design?

    After the report

  • 1. What is UX?

    2. What is UX Design?

    3. Why we need UX Design?

    After the report

  • 1. What is UX?

    2. What is UX Design?

    3. Why we need UX Design?

    After the report

  • 1. What is UX?

    2. What is UX Design?

    3. Why we need UX Design?

    After the report

  • What made you to choose a particular restaurant?

    First Impression?

    Food?

    Service?

    Waiting Time?

    Above All?

  • WHATWHEN

    WHERE

    WHY HOW

    WHO

    UX MATIC

    USERs DESIGN(PRODUCT, SERVICE)

    Interaction

  • Everything affects a usersinteraction with that product.

    User eXperience

  • But how to create positive UX instead of

    negative ones?

  • User eXperience Design

    PROCESS of

    ENHANCING users

    SATISCATION by improving

    INTERACTION btw users and products.

  • USERs DESIGN(PRODUCT, SERVICE)

    Interaction

    Satisfaction- UX DESIGN -

  • User eXperience Design

    - RESEARCH(ITS A LONG PROCESS)

    - SATISFACTION

    In Integration

    Usability

    Visibility Pleasure

  • Usability

    Visibility

    Pleasure

  • Why UX DESIGN?Can I make good product only?

  • THE UX DESIGN PARADOX

    What we dream up at KICKOFF

    What we settle for at LAUNCH

    What the USER NEEDS

  • $300 Million Button

  • In the last step of online-purchase

  • After the study from UX Designer

    NEW USERs - Lazinessare turned away by Registering Process

    RETURN USERs Bad Memoryusually forget the signed-up email or password

    - 45% of users apparently had multiple registrations

  • After the study from UX Designer

    NEW USERs - Lazinessare turned away by Registering Process

    RETURN USERs Bad Memoryusually forget the signed-up email or password

    -45% of users apparently had multiple registrations

  • For a Retailer with $25 billion in Sales,

    Even Small Portions Signify Huge Lost Profits

  • Registering wasn't required to checkout, but was optional and might be helpful if you returned.

    Therefore, Register button was replaced by Continue

  • 45% Sales Increased$15 M in the first month $300 M in the first year

    In the end of Amazons story

  • UX Facts & StatsIt keeps your users.

    68% 85% 44% 62%

    Of users LEAVE because of poor design of UX.

  • 68% 85% 44% 62%

    Of users can be testing with 5 users.

    UX Facts & StatsIt not that hard.

  • 85% 44% 62%

    Of online shoppers will TELL friends about bad experience online.

    68%

    UX Facts & StatsIts influential.

  • 85% 44% 62%

    Of customers base future purchases on PAST experiences.

    68%

    UX Facts & StatsIts promising.

  • Sounds great.But how to know my

    returns?

    Sounds important.But how to know my returns?

    Can it be measured?

  • Calculating ROI on UX

    METRICS-USING

    WEIGH-UP

    EXAMINATION

    COMPUTATION

    Industry? Product Life-Cycle?

    Sales ProductivityTraining Costs Maintenance

    Weighted amount against Cost

    The avg. cost of UX consultant: $18.20

  • Calculating ROI on UX

    METRICS-USING

    WEIGH-UP

    EXAMINATION

    COMPUTATION

    Industry? Product Life-Cycle?

    Sales ProductivityTraining Costs Maintenance

    Weighted amount against Cost

    The avg. cost of UX consultant: $18.20

    +15+16+2+3

  • Calculating ROI on UX

    METRICS-USING

    WEIGH-UP

    EXAMINATION

    COMPUTATION

    +15*0.4+16*0.5+2*0.9+3*0.8

    Industry? Product Life-Cycle?

    Sales ProductivityTraining Costs Maintenance

    Weighted amount against Cost

    The avg. cost of UX consultant: $18.20

  • Calculating ROI on UX

    METRICS-USING

    WEIGH-UP

    EXAMINATION

    COMPUTATION

    18.20

    Industry? Product Life-Cycle?

    Sales ProductivityTraining Costs Maintenance

    Weighted amount against Cost

    The avg. cost of UX consultant: $18.20

  • Benefits of UX

    Each invests $1 in UX returns up to $100.

  • Each invests $1 in UX returns up to $100.

    IBM gets returns of 1:100 for usability testing.

    Benefits of UX

  • Each invests $1 in UX returns up to $100.

    McAfees redesign cut support costs by 90%.

    Benefits of UX

  • 45% Sales Increased$15 M in the first month $300 M in the first year

    As for Amazons story

  • Brands voted as having the BestUNIQUE EXPERIENCE

  • What are you still waiting for?

    Lets jump into the Wonderful UX World!

  • Appreciate

    Your Listening.