G U I S E P P E G E T TO

E A S T C A R O L I N A U N I V E R S I T Y

G E T TO G @E C U . E D U

Building Bridges to UX: Designing Better UX

Education

What I’ll Cover

What Is UX?

What Is UX Education?

What Do I Mean by “Building Bridges”?

Just Go Out and Do It!

What Is UX?

“[A] design practice focused on human outcomes,

particularly the level of engagement and satisfaction

that the user derives from a product or service and the

relevance of the experience to their needs and

context”

http://www.foolproof.co.uk/thinking/experience-design-

a-definition/

What Is UX?, cont’d

Some other definitions

http://uxdesign.com/about-user-experience-design/arti

cle/top-ten-seven-definitions-of-ux-design/24

What Is UX?, cont’d

What Is UX Education?

Training job-ready UX practitioners, meaning people

that can go from an academic or industry-based

program into a UX job

Getto, G. and Beecher, F. (Under Review). Towards a Model of

UX Education: Training UX Designers within the Academy and

Industry.

What Is UX Education?, cont’d

Why should we do this?

UX is one of the most sought after current design

specializations

http://www.nngroup.com/articles/ux-career-advice/

http://www.onwardsearch.com/UX-Career-Guide/

What Is UX Education?, cont’d

Training them in what?

Design thinking

Deliverables

What Is UX Education?, cont’d

“The core elements of design thinking are solving

problems creatively to provide solutions that:

put humans and good user experience first

start with an understanding of goals—including customer, user,

stakeholder, and business goals—and create win-win

outcomes

are ethical, purposeful, pragmatic, and elegant”

http://bit.ly/1qAzTt6

What Is UX Education?, cont’d

Deliverables

Content audits

Content strategy guides

Wireframes

Sitemaps

Business Process Models

Taxonomies

Usability findings reports

Personas

Storymaps

What Do I Mean by “Building Bridges”?

Ranked from easiest to hardest

Asking me and other UX folks for help

Reading books and articles by UX thought leaders

http://guiseppegetto.com/ux-library

Going to UX conferences

http://finduxevents.com/

Doing UX research

What Do I Mean by “Building Bridges”?, c’d

Ranked from easiest to hardest

Building UX assignments into existing courses

http://www.guiseppegetto.com/engl7766ux/

Creating partnerships with UX practitioners

Building standalone UX courses

Building standalone UX programs

Working with developers to build web applications and

software

Just Go Out and Do It!