ux: user experience

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  • UX

    A referential book such as a handbook or manual.

    Author: Mirco Pasqualini, January 2015

  • Interaction Design:

    OVERVIEW!

    The scope of this document is provide a quick overview about what Experience Design is meaning in a modern time and help to

    understand capabilities, task and resources involved in any experience design project.

  • Interaction Design:

    StageUnderstanding in which environment we talk about User Experience

  • Interaction Design:

    User Experience Design

    UX / STAGE

    DESCRIPTION!

    User Experience Design (UXD) is the practice of designing products, processes, services, events, and environments with a focus placed on the quality of the user experience and culturally relevant solutions. !An emerging discipline, experience design draws from many other disciplines including cognitive psychology and perceptual psychology, linguistics, cognitive science, architecture and environmental design, haptics, hazard analysis, product design, theatre, information design, information architecture, ethnography, brand strategy, interaction design, service design, storytelling, heuristics, technical communication, and design thinking.

    USED FOR!

    Products (digital or physical)

    Services (digital or physical)

    Event and living Environment

  • Interaction Design:

    User Experience is not Customer Experience.

    UX / STAGE

    UX CXCOMMERCIAL

    CONTEXTPRODUCT / SERVICE /

    EVENT CONTEXT

    Often is there a confuse understanding about the difference between User Experience and Customer Experience because both talk about the same Human (target) but for different environments. !The first one talk about the relation of an User with a product (or service) and the second one about the relation of a customer and a commercial context. !Both work with similar mechanisms, processes, delivery and expertise but are focused to solve different problems, overlapping and influence each other.

    HUMAN

    OVERLAPPING

  • Interaction Design:

    Customer Experience Design

    UX / STAGE

    DESCRIPTION!

    Customer Experience Design (CXD) is the practice of designing experience into the commercial environment through various touch-points a customer has with a supplier of goods and/or services, over the duration of their relationship with that supplier. This can include awareness, discovery, attraction, interaction, purchase, use, cultivation and advocacy. It can also be used to mean an individual experience over one transaction; the distinction is usually clear in context.

    USED FOR!

    Eco-system (digital or physical)

    Commercial Process (digital or physical)

    Business model!

  • Interaction Design:

    UX / STAGE

    Brand Experience

    Other Experience Design model

    DESCRIPTION!

    The brand experience work to define how a brand message, visual identity and language will be apply in different environment and experiential models.

    USED FOR!

    Customer Experience!User Experience!!

    Campaign Experience DESCRIPTION!The Campaign experience work to define how the campaign message, visual identity and language will be apply in different environment and experiential models and for which segment and period of time.

    USED FOR!

    Customer Experience!User Experience

  • Interaction Design:

    UX / STAGE

    User Experience design for digital

    AREA OF OPERATION!

    User Experience design operate in all over these areas: - Web Platform - Digital Consumer Products - Digital Ecosystems - Mobile - SmartTV - Engaging Mobile Games - Digital Community & Portals - SmartCar - Wearable Devices & their ecosystem touchpoint - SmartHome

  • Interaction Design:

    UX / STAGE

    Responsive Design & UXOVERVIEW!

    When we talk of Responsive Design, is incorrect think about that limited to the Visual & UI, because Responsive Design is also apply to the entire User Experience in terms of UI, Content and Interaction Model. !The responsive approach is a key feature to improve the engagement of any product and platform and optimize costs, flexibility, time of maintenance and goals.

    UX1 UX2 UX3

    UX

    NOT RESPONSIVE

    RESPONSIVE

  • Interaction Design:

    UX / STAGE

    Responsive: Type of Responsive User ExperienceEQUAL UX!

    The User Experience is the same all over different environments.

    SEQUENTIAL UX!

    The User Experience require the use of multiple environments to complete a specific journey.

    COMPANION UX!

    The User Experience is accessible only if used in companion with an other UX and environment.

    IMPROVING UX!

    The same User Experience get more power and functionality though environments permit this.

    SIMULTANEOUS UX!

    The User Experience of an environment interact with an other UX Environment simultaneous but still accessible indipendently.

  • Interaction Design:

    UX / STAGE

    Responsive: User Interface and Content

    Not Responsive Content

    Responsive Content

    Not Responsive UI

    Responsive UI

    User Interface and the content impact in the Aesthetic and Functionals factors of the User Experience this is way are consider part of the User Experience Design.

  • Interaction Design:

    ActingWhat we see on the Stage of User Experience Design

  • Interaction Design:

    Strategy

    UX / ACTING

    DesignINVISIBLE ELEMENTS AT THE CONSUMER EYES!

    The strategy include all task, skill and resource can help to define the invisible things of an experience design process like persona, journey, strategy, user flow, engagement Strategy, interaction Strategy, Campaign Integration, Gamification Strategy, emphatic goal, functions definition, product strategy, industrialization strategy, technology strategy, user psychology, environment touch-points, content and IA,etc

    VISIBLE ELEMENTS AT THE CONSUMER EYES!

    The design include all task, skill and resource can help to define the visible things of an experience design like User-interface, Visual Identity, Brand integration, Navigation, ergonomic, cognitive design, visual storytelling, adaptive and responsive design, Gamification model, Engagement model, Interaction model, design process, industrialization execution, etc

    Experience Design CapabilitiesThe experience design process is based on two principal capabilities: Strategy and Design.

  • Interaction Design:

    ActorsRole, skills and expertise required

  • Interaction Design:

    Roles

    UX / ACTORS

    ResourcesSTRATEGY DIRECTOR!Who lead all the strategy expertise tasks, process and resources. !DESIGN DIRECTOR!Who lead all the Design expertise tasks, process and resources. !EXPERIENCE DIRECTOR!Who lead the experience design process and directors. (es: business owner, Product owner, Creative Director)

    Roles and ResourcesRole and resource involved in an typical digital Experience Design project.

    STRATEGIST!Who define market and users research, engagement strategy, product research and benchmarks, persona, ideal user journey, governance strategy and Ecosystem integration strategy !BUSINESS DESIGNER!Who define all the business integration and modeling strategy, business and hazard analysis !CONTENT DESIGNER!Who define the content strategy, the information architecture, the content responsive & adaptive model, photography message, iconography message, copy, editorial content.

    VISUAL & UI DESIGNER!Visual designer with background of Interface technology, UI engineering, Navigation, visual storytelling, graphic and brand. !INTERACTION DESIGNER!Who define the user flow, interaction model, gamification, triggers, ecosystem integration, experience storytelling, wire framing, fast prototyping and journey modeling !TECHNOLOGIST!Who define technology, execution and implementation design and modeling. Explore emerging technology integration and develop high fidelity prototype.

    OTHER RESOURCE!Other resource could be assigned based on the type of product specific knowledge are required in terms of strategy and design.

  • Interaction Design:

    Strategy

    UX / ACTORS

    Design

    Capabilities and tasksRole and resource involved in an typical digital Experience Design project.

    Market & Consumers Insight

    Research & Hazard Analysis

    Engagement Strategy

    Customer Experience Modeling

    Media strategy

    Marketing Investment Modeling & Measurement Strategy

    Engagement Governance

    Social Strategy

    Brand Strategy

    Content Strategy

    Future Vision

    Search & Business Analysis

    Emerging Technologies

    Product Modeling

    Business Modeling

    Interface Design

    Interaction Modeling

    Visual Design

    Content Modeling & Design

    Environment Modeling

    Fast Prototyping & Usability testing

    Customer Intent and Predictive

    Design Research & Modeling

    Engagement Platform Audits and assessments

    Technology and Architecture Design

    Planning

  • Interaction Design:

    Team & ProcessPriorities and pragmatism

  • Interaction Design:

    UX / TEAM & PROCESS

    Team building and processPriorities, milestones and resources involved in an experience design a based on the type of final delivery required in addition to the type of experience (product, services, environment, etc) Here below an common process approach:

    ASSIGN A EXPERIENCE DIRECTOR!

    Based of the business environment could be a the product owner (client), a product or service director business oriented, a creative director

    ASSIGN A STRATEGY & A DESIGN DI