ux user experience persona development

Download UX User Experience Persona Development

Post on 11-Feb-2017




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  • Creating PersonasOverview and Workshop

  • What Are Personas?

  • Why Use Personas

  • Best Practises in Creating Personas

  • Research

  • Refine the Results

  • Create Groups

  • Prioritise Groups

  • Make Them Realistic

  • What To Ask

  • What To Ask?


    What is the age of your person?

    What is the gender of your person?

    What is the highest level of education this person has received?

  • What To Ask?Professional

    How much work experience does your person have?

    What is your persons professional background?

    Why will they come to the site? (User needs, interests, and goals)

    Where (or from whom) else is this person getting information about your issue or similar programs or services?

    When and where will users access the site? (User environment and context)

  • What To Ask?Technical

    What technological devices does your person use on a regular basis?

    What software and/or applications does your person use on a regular basis?

    Through what technological device does your user primarily access the web for information?

    How much time does your person spend browsing the web every day?

  • Persona CardsLets create cards based on our information

  • Workshop Time

  • Scenario: Were making an App for connecting Product Mavens members together,

    help them network, connect and

    make the world a better place

    Questions at: bit.ly/pm-personas


  • What Next?

  • Create User Stories

  • Map Journeys

  • Brief Creatives Designers


  • Brief Developers & Testers

  • Just the tip of the ice berg

  • Follow me on Twitter @AstroboySoup

    Follow me on LinkedIn au.linkedin.com/in/peterbui1