incremental persona, lean ux festival 2014
DESCRIPTION
How do you get everybody in your company to understand who is using your product — especially if you're not 100% certain yourself? You've got out of the building and talked to your customers, but how do you communicate what you learned when you get back? Persona — research-based examples of the people who use your product — help teams understand customers and deliver the features they really need. We’ll show how to get the whole team involved in user research. We work through an example scenario showing you how to build persona incrementally. You'll learn practical techniques for integrating persona with lean approaches to product strategy and development.TRANSCRIPT
Incremental PersonaLean UX Festival, Gent, September 2014
Adrian Howard (@adrianh)
http://commons.wikimedia.org/wiki/File:StateLibQld_1_114936_Customers_buying_up_tea_before_the_price_rise,_Brisbane,_1954.jpg
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http://commons.wikimedia.org/wiki/File:Mr._Maji,_a_long-haired_orange_cat_with_white_muzzle.jpg
https://www.flickr.com/photos/2top/8507775261/
http://commons.wikimedia.org/wiki/File:Hello_Kitty-Bremen.jpg
https://www.flickr.com/photos/hansthijs/3586762234/
http://memegenerator.net/instance/54376410
Persona
http://commons.wikimedia.org/wiki/File:Customers_in_the_Book_Department_at_Selfridge's_department_store_in_London_during_1942._D6590.jpg
http://commons.wikimedia.org/wiki/File:The_Thinker_Musee_Rodin.jpg
Analysis & Synthesis
http://www.slideshare.net/toddwarfel/data-driven-personas
– Jared Spool
“Personas are to Persona Descriptions as Vacations are to Souvenir Picture Albums”
https://www.flickr.com/photos/hansthijs/3586762234/
http://commons.wikimedia.org/wiki/File:So_happy_smiling_cat.jpg
https://www.flickr.com/photos/mattandjanet/103437949/
http://christmasstockimages.com/free/ideas_concepts/slides/christmas_ideas.htm
http://commons.wikimedia.org/wiki/File:Rows_of_Bookshelves.jpg
https://www.flickr.com/photos/library_of_congress/2163462230/
Sam Bossman, VP of Sales
https://www.flickr.com/photos/powerhouse_museum/3876631361/
Pat Minion, Sam’s PA
Problems…• Large up-front investment of time, money & people • Need a fairly good grasp of our target market • Tends to result in set-and-forget persona.
Incremental Persona
1. Define
http://www.slideshare.net/clevergirl/luxr-oneday-workshop/73
Apply the truthiness scale
MSU True
TrueMSU
http://commons.wikimedia.org/wiki/File:Cat_skeleton_-Booth_Museum,_Brighton_and_Hove,_East_Sussex,_England-20Oct2011.jpg
2. Refine
https://twitter.com/guspower/status/448487628107575296/photo/1
3. Realign
http://commons.wikimedia.org/wiki/File:International_tidyman.svg
http://pixabay.com/en/viewpoint-gazebo-lookout-point-99199/
http://pixabay.com/en/sign-signs-traffic-road-street-39400/
http://pixabay.com/en/traffic-sign-road-sign-shield-6664/
The Good, the Bad & the Ugly
Lets you get people starting quickly & cheaply
Whole team approach eases adoption
Integrates research & researchers
Continuous learning
No set & forget persona
Embraces change
Organisations still need to buy in
Folk forget refine & realign
http://memegenerator.net/instance/54379154
TrueMSU
http://pixabay.com/en/traffic-sign-road-sign-shield-6664/
DO LESSMORE OFTEN
to do
MOREAdrian Howard (@adrianh)
quietstars.com