elements of fashion

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element of fashion


Elements of fashion

fashion is the way we live our lives

Where fashion comes from?Our Surroundings Our lifestyles: Technology: technology changes machine and machines change look in fashion , e.g. laser printing, cutting Litrature and history : sari in Vedic time Media: TVs, films, advertisements Art, architectures, palaces, paintings, caves etc

Our lifestyles

Technology: laser cut & print

Litrature and history : saree in vedic time

Media: Tv, films, advertisements

Art, architectures, palaces, paintings, caves

Misconceptions about any fashion Fashion is everything western Designers / retailers impose fashion on consumers Fashion only influences women, where as it does kids/men/animals and our lifestyles Fashion is mysterious and unpredictable, where as its direction comes from our surroundings, lifestyles etc Fashion is only about clothes nothing else though its about the way we live : clothes,food,houses,vehicals,roads,colonies

Factors which Influences fashion Religious background: e.g. a married Hindu girl with saree Thoughts and beliefs, rituals, place we live in Our heritage, history, literature (Ramanaya, Mahabharata) Art, paintings, dances, architecture Technology (machine effects rather hand woven like Khadi)

History of fashion As old as Vedic period Egyptian: mummy returns Alaxander, julious ceaser Rennaissance,elizabeth English ruling our country Industrial revolution We living in modern era Post modern era -3D tv by philips And this new technology comes in time with Hollywood studios making a big leap into the 3D film industry by coming up with more and more 3D movies

Examples of Indian artistic textilesBanarasi Brocades: Densely patterned silk saris, with more zari than silk visible in the fabric surface. They exhibit strong Mughal design influences, with intricate floral and foliate motifs.

Dhoti for both men,women(skirt type outfit for women), saree, pallu, choli were made up of crafted textiles

At the time Of Mahabharat

How fashion is decided: trend watchingWhole social changes are under observation:Eating habits Computers and technology Bikes/cars/sports activities e.g. cricket Movies, TV ,cartoons, video games Political parties and social changes in terms of belief and habits. Technological advancements Economical growth of a country /per capita income What phase is the country when compared to cost, opportunity, growth, kind of investors available Way of lifestyle: working women , fast life, less time Tourism takes in fashion and life style from various countries to India Mental thoughts and beliefs: modern ,moderate and orthodox

Elements of trends Season/ wheather : spring-summer-autumnwinter Colors Shapes Kind of surface Kind of material: wood/plastic/metal/organic cotton /polyester/wool/artificial wool Kind of embellishments/embroidery others




Kind of surface

Kind of material

Kind of embellishments/embroidery

Laser cut fabrics

Categories of fashion Clothes: indian, western, japanese, latin american, african Accessories: foot wear, watches, handbags, belt, scarves Jewellery: precious, artificial, craft based Home fashion: designer houses curtains, cushions, tapestries, bed sets, carpets, blinds:

Category of clothes office wear,evening/ club wear, casual wear sports wear Lingerie/ intimate wear Weddings Uniforms; restaurant,scout-guide,police Work wear: mines,ships,mechanics

office wear

club wear

Casual /day wear

sports wear

Lingerie/ intimate wear

Swim wear



Work wear

Animal fashion

Fabrics for clothesSpring/summer Light weight cottons Chiffons Glass nylon Net fabric Lace fabric Cotton voil Autumn/winter Velvets Thick cottons

Materials for accessories Fabrics: stole,flower,belt,bag,durries,rags Glass,metals,crystals,wood,plastics,leather: jewellery,shoes,bags Synthetic fibers: carpets,bags,stoles

Materials for accessories

Materials for accessories

Paper jewellery

Categories of home Colonial 1770 s Regency1800 England Victorian1880 s art and craft(traditional), modern

Colonial 1770 s

Regency1800 England

Victorian1880 s

art and craft(traditional),


Kids home furnishings

Kids home furnishings

designer home decoration accessories

Home items: towels of various sizes

Designer curtainMade with plastic sequins

Pearl curtain

Interior pc made with painted bamboo pcs

Paper sculptured light source: lamp

Crystal curtains

Fabrics for HomesSummer Cotons Chiffons Nylons Voil Organza Terry towel Winter Benarsi brocades Vevets Rexine, Pvc :poly vinyl chloride Knitted felt

Some Indian fabrics used for dressing and home furnishings

The embroideries of the Kutch region Rabari : A tribal embroidery from Gujrat

Phulkaris from Punjab

Kantha( quilting) work Bengal

Block printed textile from Rajasthan

Ikat textiles prepared by weaving dyed yarns

Bandhej from Gujrat

How fashion is made Initial research about habits, prices, popular shapes designs Color , Season Market, price Technology to be opted Designing and selection Manufacture Sales ,retails

Some product development examples

Rabari embroidery inspired shoes

Rabari s inspired choli to gowith jeans

British designer Alexander Macqueen inspired by Indian mirror work

Indian motifs and color combination for western silhouette

Indian motif inspired Grahpics

Rajasthan Gota work

Fabrics from Utter Pradesh

Special fabrics :Technical fabrics Used for special purpose like traffic police in night: Photonic textiles Water proof and ultra breathable

Window display: way to sell your designs: visual merchandising

Window for home items

Retail store dispaly

Kids shop window display

Original sketch for the dispaly

3d models for the dispaly

Rendering and lighting concept

Building prototypes

Manufacturing coat stands

Final window display

Usefull fashion websites www.Fashion.net www.victoriassecret.com www.

Few useful definitions Haute-couture: French term for hi-fashion :it could be any silhouette refers to the latest and most advanced fashion by using exceptionally fine sewing and tailoring and expensive fabrics. haute-couture items could be dress,skirt,3pc set, accessory, sweaters etc. its all usually created by well known designers

Haute-couture: hi-fashion :


Prt a Porte: French term for ready to wear : ready to be carried away from the shops: its less expensive fashion dresses/clothes and accessories ,sweaters where there is no need to get stitched. prt lines have various price range

Prt a Porte

Line: collection Usually used by couture hi priced clothing : collection by couture/ready to wear/or manufacturers clothing and accessories for specific season. eg winter/summer line; women, kid s, men's lines

Atelier de couture: atelier Work rooms where designers and their staff produce various collections. This room has computer table, sketches, pencil, colors, body forms sewing instruments, cutting table and tools, sewing machine, ironing machine, embroidery machines etc in the same large size room Some times also called as Salon de couture

Atelier de couture: tools

Atelier de couture

Atelier de couture

Atelier de couture

Camouflage prints: inspired from army uniforms

Polka dots

Liberty prints: liberty is name of a company in Britain: around1cm print designers scattered allover fabric

Victorian flower prints: with lots ofintricate details in flowers where flowers and leaves etc look very realistic

Tartans: plaids Common term for pattern woven of various color yarns in stripes of different width running at right angles to form blocks

Tartans: plaids

Tartans: plaids

Tartans: plaids: origin from Scotland

Checks and stripes

Hounds tooth: variation of satin weave: like tooth of Hounds dog

Graphic prints: shapes which are not seen before,unrealistic,unknown

Graphic prints

Graphic prints

Some name of silhouettes

A line skirt

Peg skirt and trouser: apparel with fullness athip and tapers at hem

Creative peg skirt

Pencil skirt

Flared skirt

Handkerchief skirt

Sheath dress: fitted dress

Shift dress: loose from armhole


Tank top/camisole

Spaghetti top



Breeches: garment which extends from the waist to justbelow knee where it fastens with buckle or buttons

Jodhpurs: riding pants with drop front or zipper closing that flares at thigh and have narrow straight cut legs below knee with cuffs at ankles quite similar to men breeches


leotard Originally a two pc knit, body hugging garment Now a one pc knitted garment with high or low neck , long or short sleeves and ending in brief panties that is worn alone or ankle length tights as practice garment Its adopted by dancers acrobats and for exercises There is difference in elasticity content in swim wear and leotard

Camisole leotards

Lycra scoop neck leotards





Possible Variations in sleeves

Leg of mutton variations

Pagoda sleeves


Collars :are separate peace attached to t


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