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FASHION DESIGN Elements and Principles of Art Slide 2 Elements of Design elements of artthe basic ingredients that make up a work of art: line, shape, form, color, value, texture, space Line Color Shape Form Value Texture Space Slide 3 Line linean element of visual arts; the one-dimensional path of a dot through space used by artists to control the viewers eye movement; a thin mark made by a pencil, pen, or brush line qualitythe width or appearance of any line, such as thick or thin, smooth or rough, continuous or broken line types the variety of directions and shapes that a line may have; vertical, horizontal, diagonal, curved, zigzag Slide 4 Line Examples in Fashion Design Slide 5 Color an element of visual arts; the visible range of reflected light Also known as hue Analogous color- close on the color wheel (Red and Orange) Monochromatic color- different value range of one color or hue Complementary color- opposite on the color wheel (Red/Green, yellow/purple, blue/orange). Slide 6 Color Examples in Fashion Design Monochromatic color! Analogous with complementary color Monochromatic color Slide 7 Shape shapean element of visual arts; a closed space made when a line connects to itself In the two examples to the left, the shape is in the patterns on both the coat and the bag. You can also describe the shape that several lines make when they come together, such as the V-shape in the mans collar. Slide 8 Form forman element of visual arts; a three- dimensional object that has height, width, and depth Jimmy Choo Versaci Slide 9 Value valuean element of visual arts; the lightness and darkness of a line, shape, or form Miss Sixty, all 3 designs Slide 10 Texture texturean element of visual arts; portrays surface quality; how something feels or appears to feel; some drawing techniques to create texture and patterns are: stippling, hatching, cross-hatching, scribbling, broken lines, repeating lines and shapes types include: actual texturehow something actually feels when touched visual texturehow something appears to feel; Also called simulated texture or implied texture Slide 11 Texture Versace Jimmy Choo Juicy Couture Slide 12 Space spacean element of visual arts; the area above, below, around, and within a piece of artwork Bottega Veneta, overlapping space Choo Negative space Positive space Slide 13 BALANCE CONTRAST EMPHASIS/DOMINANCE HARMONY MOVEMENT PATTERN PROPORTION REPETITION RHYTHM UNITY VARIETY principles of design of visual artsmeans of organizing the elements in a work of art; balance, contrast, emphasis/dominance, harmony, movement, pattern, proportion, repetition, rhythm, unity, variety Slide 14 Emphasis/Dominance Emphasis/Dominance--a principle of design of visual arts; importance given to certain objects or areas in an artwork; color, texture, shape, space, and size can be used to create a focal point or center of interest Focal point is most interesting if it is off center Slide 15 Emphasis/Focal point Slide 16 Contrast contrasta principle of design of visual arts; a technique in an artwork which shows differences in art elements such as smooth/rough textures, light/dark colors, or thick/thin lines Slide 17 Contrast Texture contrast Slide 18 Movement movementa principle of design of visual arts; the use of art elements to draw a viewers eye through an artwork Oscar de LaRenta John Richmond Slide 19 Balance balancea principle of design of visual arts; the arrangement of elements that makes individual parts of a composition appear equally important; balance is an arrangement of the elements to create an equal distribution of visual weight throughout the format or composition; if a composition appears top or bottom heavy and/or anchored with weight to one side, it is not visually balanced types of balance: symmetrical (formal balance)image or form equally weighted on both sides of a center line asymmetrical (informal balance)unevenly weighted image or form radial balanceimage or form radiating from a center point Slide 20 Balance Bottega Veneta Symmetrical balance Chanel Slide 21 Pattern patterna principle of design-the repetition of art elements in an organized way; pattern and rhythm are both created through repetition; see rhythm entry for examples of regular, alternating, random and progressive rhythmic patterns. rhythm (visual)a principle of design of visual art---the use of repeated art elements to create movement in an artwork; examples are random rhythm, regular rhythm, alternating rhythm, flowing progressive alternating rhythmcreated by repeating two or more of an element of art, such as red-blue, red-blue, red-blue. angular rhythmcreated by repeating two or more lines that have straight angles and edges flowing rhythm flowing rhythm created by the repetition of wavy lines or curved shapes; flowing rhythm suggests movement or motion progressive rhythmrhythm created by changing motif shapes or size in steps each time it repeats random rhythma type of visual rhythm in which the same elements are repeated with no apparent order, such as stars in the sky regular rhythmvisual rhythm using the same elements repeated again and again in a particular order Slide 22 Pattern Dolce and Gabana Oscar de LaRenta


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