how to power boost facebook posts for positive roi

Kevin Bates, WooThemes

Facebook Power Boosting March 2015 Webinar

@ThueLMadsen #KISSwebinar

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Today’s Presenter

Kevin Bates - WooThemes - @KevinB

Kevin Bates is the Technical Marketer at WooThemes. Since working at ClickTracks he’s been focused on building data driven marketing funnels that maximize the ROI of campaigns.

Thue Madsen - KISSmetrics - @ThueLMadsen

Thue is the KISSmetrics Webinar Wizard and Marketing Ops Specialist. Whenever Thue is not trying to automate everything around him, you can find him fishing and hiking in the Sierras.

@KevinB #KISSwebinar

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What To Expect

“Preeminence means being seen in your market as the most trusted advisor for life. You are there to make a profound and sustaining difference in their lives and you are there for them, whether they monetarily reward you or not.” — Jay Abraham

Why Boost Your Posts?

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Organic Reach Keeps Dropping Source: Ogilvy

0%

3%

6%

9%

12%

2013 2014 2015

Organic Reach

What Is Power Boosting?

The Power Editor

Regular Boosts

1. Limited Targeting 2. Limited Metrics

Power Boosts

1. Advanced Targeting 2. Detailed Metrics 3. Conversion Pixels

The Exact Process I Follow To Power Boost

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1 Part One: Targeting

2 Part Two: Campaign

3 Part Three: Measurement

You’re Going To Learn…

Targeting The Perfect Audience

For Your Content

1

1 Interest Targeting

2 Custom Audiences

3 Lookalike Audiences

Audience Types

Relationship Targeting Moving people through the funnel with the right content types.

Audience Types Content Types

KnowLook-a-Like Audience

Interest TargetingBlog Posts

Like Website Custom Audiences Opt-In Pages

Trust Email List Product Offers

Targeting

Interest Targeting What are your prospects interested in?

Targeting

Website Custom Audiences Create target audiences for your content based on behavior.

Targeting

Website Custom Audiences Use URL matching to create target audiences.

Targeting

Blog Categories URL Custom Audience

Food & Drink /food-and-drink/ Foodies

Politics /politics/ Politics

Real Estate /real-estate/ Real Estate

Custom Audiences Create target audiences for your content based on behavior.

Targeting

Lookalike Audiences Create target audiences for your content based on…

Targeting

Lookalike Audiences Create target audiences for your content based on…

Targeting

Campaign How To Setup Your

Boost Campaign

2

Boost Campaign Structure How to set up your campaign.

Campaign Setup

Campaign Ad Sets Ads

Boosts Interest Targeting

Blog Post

Website Custom Audience

Opt-In Page

Email List Custom Audience

Offer Page

Campaign

Campaign Setup

Ad Sets

Campaign Setup

Audience

Campaign Setup

Ads

Campaign Setup

Posts

Campaign Setup

Conversion Pixels

Campaign Setup

Measurement Key Metrics For Measuring

Campaign Performance

3

Custom Reports

Measurement

Custom Reports

Measurement

An Example

Example Customer Journey

• Boosted Blog Post About SEO

• Added To SEO Website Custom Audience

• Ad Offering A Free eBook About SEO

• Subscribe To Your List

• Clicked And Viewed A Product

• Product Interest Website Custom Audience

• Special Offer

• Buy

• Customer Custom Audience

• Up-Sell Offers & Retention

What To Do Now

1 A Post

2 An Audience

3 A Conversion Pixel

Ge"ing Started

2015 KISSmetrics Guide KISSmetrics Demo

h"p://kiss.ly/growth h"p://kiss.ly/demo

Questions?

Kevin Bates Technical Marketer

WooThemes @KevinB

kevin@woothemes.com

Thue Madsen Marketing Operations

KISSmetrics @ThueLMadsen

tmadsen@kissmetrics.com

THANK YOU

Kevin Bates WooThemes