Social Media Marketing for Realtors

Download Social Media Marketing for Realtors

Post on 13-Jan-2015

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Real Estate

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A presentation on social media marketing (what, why and how) for the St. Joseph County Board of Realtors in Centreville Michigan. This presentation by Dan Moyle on behalf of AmeriFirst Home Mortgage covers the what (is social media), the why (use social media for marketing), and the how (to use social media for marketing). A great resource for real estate agents, from the point of view of a community mortgage bank's marketing department.

TRANSCRIPT

  • 1. New Marketing: Using Social MediaThe What, Why & How of Social Media as a Marketing Tool
  • 2. Who Am I? Morning news producer Twitter: May 6, 2008 3,400+ followers* LinkedIn: 500+ connections AmeriFirst Home Mortgage Social Reach: 9,000+Just Some Guy *average Twitter user: 27 followers www.amerifirst.com @danmoyle
  • 3. Social media helps establish your online reputation as a brand or personally.www.amerifirst.com @danmoyle
  • 4. What is Social Media? Social media is, at its core, social. Think of it as a cocktail party or networking event.www.amerifirst.com @danmoyle
  • 5. 900+ million555 million170 million150 million12 million www.amerifirst.com @danmoyle
  • 6. The Original Social Media (Internet Version) Your blog (or website) is your home. Social media is a rented space meant to point to your main real estate. You cannot build a business with a just Facebook page. www.amerifirst.com @danmoyle
  • 7. Why Social Media?www.amerifirst.com @danmoyle
  • 8. Conversations are happening on social media. Ifyoure not there to listen and take part, yourcompetition is. ROI? I got your ROI. Social Media accounts for 5% of traffic for AmeriFirst. Social Media drives leads for AmeriFirst at about 4%. www.amerifirst.com @danmoyle
  • 9. A Few Facts thesocialskinny.comInternet users spend 22.5% of their online time social networkingEvery minute of the day: 100,000 tweets are sent 684,478 pieces of content are shared on Facebook 2 million search queries are made on Google 48 hours of video are uploaded to YouTube 3,600 photos are shared on Instagram 571 websites are created $272,000 is spent by consumers onlineSocial media has become a vital SEO tool. If you want toget found on Google, you need to be social. www.amerifirst.com @danmoyle
  • 10. How Do I Do Social Media?ConnectConsistentCreative ContributingListenFollow the rules www.amerifirst.com @danmoyle
  • 11. Patience. Perseverance.Be patient. Over the course of 18 months, website views fromsocial media at AmeriFirst Home Mortgage grew from about 75 aweek to more than 400 a week. But it took time and effort. www.amerifirst.com @danmoyle
  • 12. Be a leader. Be creative. Be different. www.amerifirst.com @danmoyle
  • 13. Marketing with Social Media Questions? www.amerifirst.com @danmoyle
  • 14. Remember: Social media is one tool in yourmarketing tool box. The key to success isnot the tool, but how you use it.Im not a social media guru. Im a new-world marketerwho uses social media as one (very useful) tool. www.amerifirst.com @danmoyle