Social media for realtors

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  • 1.Internet Marketing That Works

2. Internet Marketing Solutions Internet Marketing That WorksAn Integrated Online PresenceCopyright 2010 Cogo Interactive, LLC All Rights Reserved 3. Internet MarketingSolutions Internet Marketing That WorksStep 1 - Start a BlogQuick, easy addition of new contentBuilds awareness and trustHelps with search rankCreate on WordpressInclude links to websiteInclude links to Social MediaAdd an RSS feed to allow subscribesAdd a Share link - IM, Social, EmailCopyright 2010 Cogo Interactive, LLC All Rights Reserved 4. Internet MarketingSolutions Internet Marketing That WorksStep 1 - Start a Blog Copyright 2010 Cogo Interactive, LLC All Rights Reserved 5. Internet MarketingSolutions Internet Marketing That WorksGet a Share Badge! Copyright 2010 Cogo Interactive, LLC All Rights Reserved 6. Internet Marketing Solutions Internet Marketing That Works Step 2 - Create a Fan Page on FacebookSocial platform of about 200 million usersAbout building relationshipsFind new customersBuild awareness Create a fan page using FBML Include link to website Include LinkedIn badge on Fan Page Blog posts to FB via HootSuite, Twitterfeed, or Notes App Include link in email signature Add Become a Fan badge on home pageCopyright 2010 Cogo Interactive, LLC All Rights Reserved 7. Internet Marketing Solutions Internet Marketing That Works Step 2 - Create a Fan Page on Facebook - cont.Copyright 2010 Cogo Interactive, LLC All Rights Reserved 8. Internet MarketingSolutions Internet Marketing That Works Step 3 - Create a Business Twitter AccountFriendly, conversational Micro-blogging toolBuild opt-in listGives a business personality and a voiceGreat lead development toolAdd a Retweet button to blog, articles, newsletter Post a link to your Twitter page on email signature Add a Follow Me button on web, blog, newsletter, email Register on Twello - a twitter directory Set up on Hootsuite or TweetdeckCopyright 2010 Cogo Interactive, LLC All Rights Reserved 9. Internet Marketing Solutions Internet Marketing That Works Step 3 - Create a Business Twitter Account - cont.Copyright 2010 Cogo Interactive, LLC All Rights Reserved 10. Internet MarketingSolutions Internet Marketing That Works Step 4 - Create a LinkedIn Account Business-oriented networking siteGreat way to reach self-employedNetwork with business alliancesSearch great lead development Add Twitter posts to network updates feed Post a link to your LinkedIn page on email signature Add LinkedIn badge on web, blog, newsletter Import blog posts using blog link or Wordpress app Add yourself to network updates feed Set up on Hootsuite Create a video slideshow using slideshare and upload to YouTubeCopyright 2010 Cogo Interactive, LLC All Rights Reserved 11. Internet Marketing Solutions Internet Marketing That Works Step 4 - Create a LinkedIn Account - cont.Copyright 2010 Cogo Interactive, LLC All Rights Reserved 12. Internet MarketingSolutions Internet Marketing That WorksStep 5 - Create a Flickr AccountOwned by Yahoo with strong & active user baseSocial photo-sharing networkStrengthens search optimization of websiteUpload quality photos of your listingsAdd Flickr badge on web, blog, newsletter Find & join appropriate groups and share your photos Set up on Ping.fm Use your web site address as your Flickr screen name Assign your website address as a tag on each uploaded photo (SEO!)Copyright 2010 Cogo Interactive, LLC All Rights Reserved 13. Internet Marketing Solutions Internet Marketing That Works Step 5 - Create a Flickr Account - cont.Copyright 2010 Cogo Interactive, LLC All Rights Reserved 14. Internet Marketing Solutions Internet Marketing That WorksStep 7 - Connect and AutomatePublish and repurpose using social media toolsAllows you to monitor several social sites at onceMonitor tags or keywordsMonitor any mention of your name or businessMaintain multiple accountsSet up Hootsuite & integrate with Ping.fm Tweetdeck is another app that allows you to publish 1x Nutshell mail brings summary of social network updates in an emailCopyright 2010 Cogo Interactive, LLC All Rights Reserved 15. Internet Marketing Solutions Internet Marketing That WorksCopyright 2010 Cogo Interactive, LLC All Rights Reserved 16. Internet Marketing Solutions Internet Marketing That WorksBlog feeds to all mediaCopyright 2010 Cogo Interactive, LLC All Rights Reserved 17. Internet Marketing Solutions Internet Marketing That WorksCopyright 2010 Cogo Interactive, LLC All Rights Reserved 18. Internet MarketingSolutions Internet Marketing That WorksHow are other agents social media marketing?Blogging Tweeting about listings, tips, events Facebook Fan pages Facebook ads Posting video about listings - SEO! Syndicating listings Copyright 2010 Cogo Interactive, LLC All Rights Reserved 19. Internet MarketingSolutionsInternet Marketing That WorksDriving Web Traffic Build links using business directories - Google Business, Yahoo, Yelp Build pages on Amazon & ebay if B2C - will show up quickly Build a branded Social Media presence Launch an eNewsletter Start a blog Send out press releasesPut as much out there as possible - search engines index:Web-Blogs-LinkedIn-FacebookFanpgs.-PressReleases-Newsle;ers-PhotosInclude a CALL-TO-ACTION on everything - increases engagement & sales 20. Internet MarketingSolutions Internet Marketing That WorksDrive Traffic/Place Listings/Back links! Active Rain - blogging tool/listing toolRedfin - listing service w/large forum discussionCity-Data.com - listing service with large consumer forumListingBook.com - CRM tool/add comments/ sign up clients & prospects - search like an agent 21. Internet MarketingSolutions Internet Marketing That WorksDrive Traffic/Place Listings/Back links!Trulia.com - listing service/answer questions on forum/find unclaimed listingsPostlets.com - free ad creation and syndicate to Craigslist/FB/other sitesZillow.com - listing service and syndicate/ answer questions on forum Google Goggles - new technology that will allow you or your client to take a picture of a property and get all the details on your phoneCopyright 2010 Cogo Interactive, LLC All Rights Reserved 22. Internet MarketingSolutions Internet Marketing That Works6 steps you can take now to drive trafficBasic SEOMake sure your listed on Google Local Add business to Yahoo Local listings Add profile to any industry directories Use tools to create keywords Start and maintain a blog - and post! Create a social media presence Create an eNewsletter Send out press releases - free tools Write articles - get published 23. Internet Marketing Solutions Internet Marketing That WorksResources Twitip.com - Twitter tips Share badge - http://tellafriend.socialtwist.com/?fh lazyfeed - feeds by topic WPBest.com - wordpress web themes to download tweetadder - finding followers - great tool! twello socialoomph.com - automatic direct messages ping.fm twiiterfeed - feed blog to twitter, fb, etc. tweetdeck HootSuite SlideShare - upload presentations SocialMarker Twiggit Ping.FM PRlog.org - press release distribution Freepressrelease.com -press release distribution 1888release.com - press release distribution ezinearticles.com - article submission technorati.com - blog submissionPress Release & Article resources google alerts - monitor anything Google.com/local - add your business! tubemogul - distribute videos 24. Internet Marketing Solutions Internet Marketing That WorksAn Integrated Online Presence 25. Internet MarketingSolutions Internet Marketing That WorksIntegrated Online Presence Expert Internet Marketing StrategySocial Media MarketingSearch Engine OptimizationBlog DevelopmentInfo Product Development - E-books - CDs/DVDs - Online training tools 26. Internet Marketing That Workswww.cogoresults.comfacebook.com/cogoresultspeg@cogoresults.comlinkedin.com/pegmcdermottwww.thecogoblog.com@cogomojo 703.885.8406 twitter.com/cogomojo