social media for realtors

Internet Marketing That Works™

Internet Marketing Solutions


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An Integrated Online Presence




Quick, easy addition of new content

Builds awareness and trust

Helps with search rank

Create on Wordpress

Include links to website

Include links to Social Media

Add an RSS feed to allow subscribes

Add a “Share” link - IM, Social, Email

Step 1 - Start a Blog




Step 1 - Start a Blog




Get a Share Badge!




Social platform of about 200 million users

About building relationships

Find new customers

Build awareness

Create a fan page using FBML

Include link to website

Include LinkedIn badge on Fan Page

Blog posts to FB via HootSuite, Twitterfeed, or Notes App

Include link in email signature

Add “Become a Fan” badge on home page

Step 2 - Create a Fan Page on Facebook




Step 2 - Create a Fan Page on Facebook - con’t.




Friendly, conversational Micro-blogging tool

Build opt-in list

Gives a business personality and a voice

Great lead development tool

Add a “Retweet” button to blog, articles, newsletter

Post a link to your Twitter page on email signature

Add a “Follow Me” button on web, blog, newsletter, email

Register on Twello - a twitter directory

Set up on Hootsuite or Tweetdeck

Step 3 - Create a Business Twitter Account




Step 3 - Create a Business Twitter Account - con’t.




Business-oriented networking site

Great way to reach self-employed

Network with business alliances

Search great lead development

Add Twitter posts to network updates feed

Post a link to your LinkedIn page on email signature

Add LinkedIn badge on web, blog, newsletter

Import blog posts using blog link or Wordpress app

Add yourself to network updates feed

Set up on Hootsuite

Create a video slideshow using slideshare and upload to YouTube

Step 4 - Create a LinkedIn Account




Step 4 - Create a LinkedIn Account - con’t.




Owned by Yahoo with strong & active user base

Social photo-sharing network

Strengthens search optimization of website

Upload quality photos of your listings

Add Flickr badge on web, blog, newsletter

Find & join appropriate groups and share your photos

Set up on Ping.fm

Use your web site address as your Flickr screen name

Assign your website address as a tag on each uploaded photo (SEO!)

Step 5 - Create a Flickr Account




Step 5 - Create a Flickr Account - con’t.




Publish and repurpose using social media tools

Allows you to monitor several social sites at once

Monitor tags or keywords

Monitor any mention of your name or business

Maintain multiple accounts

Set up Hootsuite & integrate with Ping.fm

Tweetdeck is another app that allows you to publish 1x

Nutshell mail brings summary of social network updates in an email

Step 7 - Connect and Automate




Blog feeds to all media




Blogging

Tweeting about listings, tips, events

Facebook Fan pages

Facebook ads

Posting video about listings - SEO!

Syndicating listings

How are other agents social media marketing?



Build links using business directories - Google Business, Yahoo, Yelp

Build pages on Amazon & ebay if B2C - will show up quickly

Build a branded Social Media presence

Launch an eNewsletter

Start a blog

Send out press releases

Put as much out there as possible - search engines index:Web -‐ Blogs -‐ LinkedIn -‐ Facebook Fan pgs. -‐ Press Releases -‐ Newsle;ers -‐ Photos

Include a CALL-TO-ACTION on everything - increases engagement & sales

Driving Web Traffic



Active Rain - blogging tool/listing tool

Redfin - listing service w/large forum

discussion

City-Data.com - listing service with large

consumer forum

ListingBook.com - CRM tool/add comments/

sign up clients & prospects - “search like an

agent”

Drive Traffic/Place Listings/Back links!




Trulia.com - listing service/answer questions on forum/find unclaimed listings

Postlets.com - free ad creation and syndicate to Craigslist/FB/other sites

Zillow.com - listing service and syndicate/answer questions on forum

Google Goggles - new technology that will allow you or your client to take a picture of a property and get all the details on your phone

Drive Traffic/Place Listings/Back links!



Basic SEO

• Make sure your listed on Google Local

• Add business to Yahoo Local listings

• Add profile to any industry directories

• Use tools to create keywords

Start and maintain a blog - and post!

Create a social media presence

Create an eNewsletter

Send out press releases - free tools

Write articles - get published

6 steps you can take now to drive traffic



Twitip.com - Twitter tipsShare badge - http://tellafriend.socialtwist.com/?fh

lazyfeed - feeds by topicWPBest.com - wordpress web themes to downloadtweetadder - finding followers - great tool!

twellosocialoomph.com - automatic direct messages

ping.fmtwiiterfeed - feed blog to twitter, fb, etc.tweetdeck

HootSuiteSlideShare - upload presentations

SocialMarkerTwiggitPing.FM

PRlog.org - press release distributionFreepressrelease.com -press release distribution

1888release.com - press release distributionezinearticles.com - article submissiontechnorati.com - blog submission

google alerts - monitor anythingGoogle.com/local - add your business!

tubemogul - distribute videos

Resources

Press Release & Article resources

http://tellafriend.socialtwist.com/?fh

http://tellafriend.socialtwist.com/?fh

http://socialoomph.com

http://socialoomph.com

http://www.hootsuite.com/

http://www.hootsuite.com/

http://www.slideshare.com/

http://www.slideshare.com/

http://www.socialmarker.com/

http://www.socialmarker.com/

http://www.twiggit.org/

http://www.twiggit.org/

http://www.ping.fm/

http://www.ping.fm/



An Integrated Online Presence

Expert Internet Marketing Strategy

Social Media Marketing

Search Engine Optimization

Blog Development

Info Product Development

- E-books

- CDs/DVDs

- Online training tools



Integrated Online Presence


703.885.8406

@cogomojo

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social media for realtors

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