Social Media Branding For REALTORS

Download Social Media Branding For REALTORS

Post on 18-Sep-2014

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This was a presentation that I used to teach my class to my local Realtors. It includes a guidebook that I developed to help my students develop a consistent online brand which they can use on all their social media sights.

TRANSCRIPT

  • Copyright 2010 Anthony Ebright

    by Anthony EbrightSocial Media Branding for Realtors

  • Why Brand Yourself?

    Define Your Brand!

    Describe Your Social Media Profile.

    What Are Your Unique Qualities?

    Identify Your Sphere of Influence.

    Establish Your Social Media Message.

    Social Media Tools.

    Agenda

  • You can generate more leads by establishing a strong and memorable image of who you are as a Realtor, with your target audience.

    Image courtesy of mleak on Flickr

    64% of consumers have made a first purchase from a brand because of a digital experience... (Razorfish Digital Brand Experience Study, 2009)

    Why Brand Yourself ?

  • Define Your Brand!

    How do others perceive you?

    What is niche?

    Who are you?

  • Describe Your Social Media Profile

  • About You

  • Contact Information

  • Work Experience

  • Education

  • Professional Goals

  • Awards

  • What Are Your Unique Qualities?

  • Neighborhood

  • Hobbies

  • Life Experience

  • Personal Interests

  • Talent

  • Birth Place

  • Culture

  • Establish Your Social Media Message

  • Connect

  • Educate

  • Share

  • Interact

  • Transparent

  • Fun

  • Passion

  • Image rights reserved by Fort Photo

    Identify Your Spheres of Influence

  • Image rights reserved by Fort Photo

    Friends and Family

  • School

  • Church

  • Sports

  • Company Web Address Description99Designs www.99designs.com Logo Designs

    ACT! 2010 www.sage.co.uk/act Database

    Activerain www.activerain.com Real Estate Network

    AdMarketerTool www.admarketertool.com Craigs list Ads

    AgentPress www.agentpress.com RE Blog

    Archtelecom www.archtelecom.com Lead Capture

    BannerFans www.bannerfans.com Banners

    Bebo www.bebo.com Social Network

    Bitly www.bitly.com URL Shortener

    Blogger www.blogger.vom Google Blog

    Booshaka www.booshaka.com Search Engine

    Box www.box.net File Storage

    Constant Contact www.constantcontact.com Email Templates

    Craigslisttraker www.craigslisttraker.com Traker

    DiverseSolutions www.diversesolutions.com IDX Plug in

    Ecademy www.ecademy.com Social Network

    EmailMeForm www.emailmeform.com Email Templates

    Facebook Ads www.facebook.com/ads Targeted Ads

    Facebook www.facebook.com Social Network

    FlowTown www.flowtown.com Client Search

    Flickr www.flickr.com Photo Storage

    GeoChirp www.geochip.com Client Search

    Goo www.goo.gl Trackable URL

    Google Alerts www.google.com/alerts Online Tracker

    Google Analytic www.google.com/analytics Website Statistics

    Google Docs www.google.com/documents

    File Storage

    GoogleVoice www.google.com/voice Free Internet Phone

    Hittail www.hittail.com Key Word Search

    Hootsuite www.hootsuite.com Automated Postings

    Company Web Address DescriptionInvolver www.involver.com/

    gallery.htmlFacebook Tabs

    LinkedIn www.linkedin.com Social Network

    Merchant Circle www.merchantcircle.com Business Listings

    MySpace www.myspace.com Social Network

    Nearbytweets www.nearbytweets.com Twitter Search

    Netvibes www.netvibes.com Dashboard Everything

    PageLever www.pagelever.com Facebook Welcome

    Picnik www.picnik.com Photo Editing

    Pipl www.pipl.com People Search

    Plaxo www.plaxo.com Professional Network

    Prezi www.prezi.com Powerpoint

    Postlets www.postlets.com Flyer Creator

    SecondLife www.secondlife.com Virtual World

    Shutterfly www.shutterfly.com Photo Storage

    Skitch www.skitch.com Screen Capture

    Slideshare www.slideshare.com Slide Show

    Steprep www.steprep.com Brand Monitoring

    Technorati www.technorati.com Blogging Index

    TechSmith www.techsmith.com/jing Desktop Recorder

    Trulia www.trulia.com Real Estate Resource

    TweetBeep www.tweetbeep.com Twitter Search

    TweetDeck www.tweetdeck.com Social Browser

    Twitter www.twitter.com Micro Blogging

    Wikipedia www.wikipedia.com Informal Encyclopedia

    WordPress www.wordpress.com Blogging Site

    Yelp www.yelp.com Business Review

    YouTube www.youtube.com Video

    Zillow www.zillow.com Real Estate Resource

    Social Media Tools

  • Anyone who has never made a mistake has never tried anything new.Albert Einstein

  • Q & A

  • Anthony Ebright, Sales

    Manager

    Wells Fargo Home Mo

    rtgage

    Office: 707-521-4033

    Mobile: 707-548-0752

    Work: www.anthonyeb

    right.com

    Facebook: www.faceb

    ook.com/anthonyebrigh

    t

    Linkedin: www.linkedin

    .com/in/anthonyebrigh

    t

    Twitter: www.twitter.co

    m/anthonyebright

    Email: anthony.d.ebrig

    ht@wellsfargo.com

    Connect with me:

  • Thank You!

  • Attributions Slide 1 - Bring Me to Life by R'eyesSlide 2 - 5 vor 12 by AdesignaSlide 3 - Brands by mleadSlide 4 - Fruits and Vegetables by marcp_dmoz Slide 5 - Peacock - by ecstaticistSlide 6 - Who dressed YOU? by juhansoninSlide 7 - Talking on the Jeejah by Stuck in CustomsSlide 8 - James, I think your cover's blown! by laverrueSlide 9 - Class of 2007, USAF Academy Graduation Thunderbird Fly Over by Beverly & PackSlide 10 - Ya-TAAHHHH!!! by Josh LibaSlide 11 - Front Side of Six Vince Lombardi Trophies by daveyninSlide 12 - Colored spices, paint by Matthieu AubrySlide 13 - Neighbours say Goodbye by jonathanjonlSlide 14 - Dogs by esp22Slide 15 - Life: It's all about love by Candida.Performa (on vacation)Slide 16 - Samaasaa vihavumah by notsogoodphotographySlide 17 - [Paper]tiger Jams {Explored} by Cameron CassanSlide 18 - .. by Sanctuary photography AwaySlide 19 - Muchilottu Bhagavathy Theyyam by freebird (bobinson|)Slide 20 - Message in a Bottle by rishibandoSlide 21 - Kids on beach by ^ riza^Slide 22 - Boy, Grandpa, Dog by Dustin C OliverSlide 23 - Buddha School by Stuck in CustomsSlide 24 - Flamingos Partying by szekeSlide 25 - Working Late by Thomas RockstarSlide 26 - Tm c ri >:) by X.u.k.iSlide 27 - Passion v.1.0 by fher_citoxSlide 28 - Perseid Meteors Penetrating Circumpolar Star Trails by Fort PhotoSlide 29 - Ethiopia, bull jumping ceremony by * hiro008Slide 30 - Mac for every student ? by luc legaySlide 31 - The Glorious Church at Stanford by Stuck in CustomsSlide 32 - Andy Schleck - 2009 Tour of California by puliarfSlide 33 - Colour Pencils by Michael Scott | scottphotographics.comSlide 34 - Lego Einstien by cobaltfish Slide 35 - Question Mark Squircle by Xurble Slide 36 - Anthony Ebright by Anthony EbrightSlide 37 - Guster at Radio City by smackfuSlide 38 - Camera by JKnig