social media branding for realtors®

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Post on 18-Sep-2014




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This was a presentation that I used to teach my class to my local Realtors. It includes a guidebook that I developed to help my students develop a consistent online brand which they can use on all their social media sights.


  • Copyright 2010 Anthony Ebright

    by Anthony EbrightSocial Media Branding for Realtors

  • Why Brand Yourself?

    Define Your Brand!

    Describe Your Social Media Profile.

    What Are Your Unique Qualities?

    Identify Your Sphere of Influence.

    Establish Your Social Media Message.

    Social Media Tools.


  • You can generate more leads by establishing a strong and memorable image of who you are as a Realtor, with your target audience.

    Image courtesy of mleak on Flickr

    64% of consumers have made a first purchase from a brand because of a digital experience... (Razorfish Digital Brand Experience Study, 2009)

    Why Brand Yourself ?

  • Define Your Brand!

    How do others perceive you?

    What is niche?

    Who are you?

  • Describe Your Social Media Profile

  • About You

  • Contact Information

  • Work Experience

  • Education

  • Professional Goals

  • Awards

  • What Are Your Unique Qualities?

  • Neighborhood

  • Hobbies

  • Life Experience

  • Personal Interests

  • Talent

  • Birth Place

  • Culture

  • Establish Your Social Media Message

  • Connect

  • Educate

  • Share

  • Interact

  • Transparent

  • Fun

  • Passion

  • Image rights reserved by Fort Photo

    Identify Your Spheres of Influence

  • Image rights reserved by Fort Photo

    Friends and Family

  • School

  • Church

  • Sports

  • Company Web Address Description99Designs Logo Designs

    ACT! 2010 Database

    Activerain Real Estate Network

    AdMarketerTool Craigs list Ads

    AgentPress RE Blog

    Archtelecom Lead Capture

    BannerFans Banners

    Bebo Social Network

    Bitly URL Shortener

    Blogger www.blogger.vom Google Blog

    Booshaka Search Engine

    Box File Storage

    Constant Contact Email Templates

    Craigslisttraker Traker

    DiverseSolutions IDX Plug in

    Ecademy Social Network

    EmailMeForm Email Templates

    Facebook Ads Targeted Ads

    Facebook Social Network

    FlowTown Client Search

    Flickr Photo Storage

    GeoChirp Client Search

    Goo Trackable URL

    Google Alerts Online Tracker

    Google Analytic Website Statistics

    Google Docs

    File Storage

    GoogleVoice Free Internet Phone

    Hittail Key Word Search

    Hootsuite Automated Postings

    Company Web Address DescriptionInvolver

    gallery.htmlFacebook Tabs

    LinkedIn Social Network

    Merchant Circle Business Listings

    MySpace Social Network

    Nearbytweets Twitter Search

    Netvibes Dashboard Everything

    PageLever Facebook Welcome

    Picnik Photo Editing

    Pipl People Search

    Plaxo Professional Network

    Prezi Powerpoint

    Postlets Flyer Creator

    SecondLife Virtual World

    Shutterfly Photo Storage

    Skitch Screen Capture

    Slideshare Slide Show

    Steprep Brand Monitoring

    Technorati Blogging Index

    TechSmith Desktop Recorder

    Trulia Real Estate Resource

    TweetBeep Twitter Search

    TweetDeck Social Browser

    Twitter Micro Blogging

    Wikipedia Informal Encyclopedia

    WordPress Blogging Site

    Yelp Business Review

    YouTube Video

    Zillow Real Estate Resource

    Social Media Tools

  • Anyone who has never made a mistake has never tried anything new.Albert Einstein

  • Q & A

  • Anthony Ebright, Sales


    Wells Fargo Home Mo


    Office: 707-521-4033

    Mobile: 707-548-0752

    Work: www.anthonyeb

    Facebook: www.faceb


    Linkedin: www.linkedin





    Email: anthony.d.ebrig

    Connect with me:

  • Thank You!

  • Attributions Slide 1 - Bring Me to Life by R'eyesSlide 2 - 5 vor 12 by AdesignaSlide 3 - Brands by mleadSlide 4 - Fruits and Vegetables by marcp_dmoz Slide 5 - Peacock - by ecstaticistSlide 6 - Who dressed YOU? by juhansoninSlide 7 - Talking on the Jeejah by Stuck in CustomsSlide 8 - James, I think your cover's blown! by laverrueSlide 9 - Class of 2007, USAF Academy Graduation Thunderbird Fly Over by Beverly & PackSlide 10 - Ya-TAAHHHH!!! by Josh LibaSlide 11 - Front Side of Six Vince Lombardi Trophies by daveyninSlide 12 - Colored spices, paint by Matthieu AubrySlide 13 - Neighbours say Goodbye by jonathanjonlSlide 14 - Dogs by esp22Slide 15 - Life: It's all about love by Candida.Performa (on vacation)Slide 16 - Samaasaa vihavumah by notsogoodphotographySlide 17 - [Paper]tiger Jams {Explored} by Cameron CassanSlide 18 - .. by Sanctuary photography AwaySlide 19 - Muchilottu Bhagavathy Theyyam by freebird (bobinson|)Slide 20 - Message in a Bottle by rishibandoSlide 21 - Kids on beach by ^ riza^Slide 22 - Boy, Grandpa, Dog by Dustin C OliverSlide 23 - Buddha School by Stuck in CustomsSlide 24 - Flamingos Partying by szekeSlide 25 - Working Late by Thomas RockstarSlide 26 - Tm c ri >:) by X.u.k.iSlide 27 - Passion v.1.0 by fher_citoxSlide 28 - Perseid Meteors Penetrating Circumpolar Star Trails by Fort PhotoSlide 29 - Ethiopia, bull jumping ceremony by * hiro008Slide 30 - Mac for every student ? by luc legaySlide 31 - The Glorious Church at Stanford by Stuck in CustomsSlide 32 - Andy Schleck - 2009 Tour of California by puliarfSlide 33 - Colour Pencils by Michael Scott | scottphotographics.comSlide 34 - Lego Einstien by cobaltfish Slide 35 - Question Mark Squircle by Xurble Slide 36 - Anthony Ebright by Anthony EbrightSlide 37 - Guster at Radio City by smackfuSlide 38 - Camera by JKnig