www.LindaDavis.infowww.LindaDavis.info

Understanding Social Media

www.SlideShare.net/LindaDavis

The Rules:

• Some of what I say today is my opinion. You can probably do it bigger, better, or different.

• It is more about good content than it is about technology.

• Anything I say today could be outdated tomorrow.

• Social media is a conversation.

Beginner

Intermediate

Advanced

Ubergeek

Why engage in

social media?

If you close your eyes, social media is not going away.

Social Media Video 2013 - Erik Qualman

2012 NAR Technology Survey

“A primary benefit of social media is the ability to reach out to consumers, even when they are NOT ready to contact you.”

P.S. Millennials (gen Y) are using social networking to make big picture decisions.

Are you committed enough to use social media as a tool?

Social Media is simple – but that doesn’t mean it won’t take some time, creativity and enthusiasm.

“If you want to become an expert (at anything), you’d better be obsessed.”

-Ted Coine

What is your social media goal?

• More likes?

• More friends?

• Make money?

Have fun?

• Highest level of Candy Crush?

My goal is to become a valuable resource and as a result, build

relationships.

Who is your audience?

$old another hou$e how do we spell closing? Let me $ee if I po$$ibly can remember.......Hmmmm OH yeah it'$ coming back to me now. It'$ called: ************** M O N E Y ************** that green $tuff

Who is your audience?

• Other real estate agents?

• Potential relocating clients?

• Other users with a shared interest?

My primary audience? Members of my local community.

How Social do I Need to be?

Are you there to meet them?

Where are your potential clients?

Make the most of Linked In

https://www.linkedin.com

Take Advantage of your Summary

Take Advantage of Your Experiences.

Recommendations

Who should you be?

Facebook Personal Profile??

Facebook Business Page??

Facebook Group?

Consider combining personal and business in one post.

My facebook tips for a Page:

• Don’t create a page because you think you should.

• Don’t name your page after your company* or yourself.

• Don’t use the word real estate in the name of your page.

• Facebook is more about content than it is about technology.

• Stay focused on a location or topic.

• Comment and like other pages in your area or niche.

• Use photos, photos, photos!

One of my goals as a real estate agent is to become a valuable resource.

Become a Resource

Create a Facebook Community Group

Difference Between a Facebook Page and a Group

Pages

Communication: Page admins can share posts under the Page’s name. Page posts appear in the feeds of people who like the Page and their friends.

Groups

Communication: In groups, members receive notifications by default when any member posts in the group. Group members can participate in chats, upload photos to shared albums, collaborate on group docs and invite members who are friends to group events.

https://www.facebook.com

My facebook tips for creating a Group:

• Facebook is more about content than it is about technology.

• Stay focused on a location or topic.

• Post regularly, changing up your type of content.

• Become a resource.

• Encourage Community Involvement.

• Have fun.

• Have rules.

• Invite Movers and Shakers to Participate

Twitter

Twitter - You answer the question “what are you doing?” and you are sharing that status with the group of people who have chosen to follow you. At the same time, you are following the status updates of the people you’ve chosen to follow.

http://twitpic.com/135xa

To help “get” TWITTER

Start Listening

By Following andBy Searching

search.twitter.comnearbytweets.com

http://www.hootsuite.com

Website = StaticBlog = Dynamic

Combination of Both?

Simply Des Moines

Steps to take before blogging

1. Read and learn from other bloggers

2. Define your audience

3. Decide on a blog platform

Life in Bonita Springs

Saint Paul Real Estate Blog

Simply Ledyard

Simply Des Moines

Steps to take before blogging

1. Read and learn from other bloggers

2. Define your audience

3. Decide on a blog platform

Don’t try to blog to the world. Focus on a Hyper Local or Niche market.

Steps to take before blogging

1. Read and learn from other bloggers

2. Define your audience

3. Decide on a blog platform

If you can use word . . .

Blogging Platforms

Blogger

Wordpress

Typepad

Tumblr

Rebel Mouse

If you can use email or “word” you can blog. Really.

Tumblr.com

Rebel Mouse is your Social Media Front Page Which Includes Your Updates on:

Facebook

Twitter

Instagram

YouTube

Google+

Pinterest

Slide Share

Plus anything you want to link to or post directly

Rebel Mouse can become your blogging platformhttp://www.rebelmouse.com/lindadavis

Creating a Blogging Plan

Blog a minimum of once a week

Plan regular features

Have a “blog ideas” notebook

Add photos & video for interest

Carry a camera everywhere

You will need a video camera (your phone?)

And some tools…

Videolicious (App) – Customize your videos ($60 a year)

Animoto - Creative videos for free or from $5 a month

Or just your phone or camera………………

Frank Llosa – Northern VAFrankly Realty

P.S. Video is about 50 times more likely to show up on page 1 of search engine results.

Create a You Tube Channel

Ways to use Video?

Instructional Videos

Using video to provide neighborhood information

Testimonials

Cyndee Haydon – Clearwater Florida

Testimonials

http://www.youtube.com/watch?v=0cgg-thPe0E

Using an email newsletter to become a resource

Email Marketing

1. Narrow your focus

2. Be consistent

3. Keep it personal

4. Provide good content

Constant Contact

Mail Chimp

Sendicate.net

paper.li

Other Social Media Networks

Why Do I Use Pinterest?

To Drive Traffic Back to my HUBTo Become a Resource

For Personal Research and Curating

www.Pinterest.com/LindaDavisinCT

• Activate Your Account

• Choose a Username

• Upload Your Profile Picture (or logo)

• Write a short bio – Don’t forget keywords!

• Link your Facebook and Twitter accounts

• Add the App to your Mobile Devices

How To Get Started With Pinterest.

How To Get Started With Pinterest.Plan Ahead – Name Your Boards (Be creative, use keywords)

Foursquare