3 Keys To Excellence In Email Marketing For Realtors

For real estate professionals, the world of email marketing brings the unique ability to separate yourself from your competitors while building your business and providing

maximum value to your clients.

Open HousesOpen house signs and traditional collateral are a staple of the real estate industry, but using email marketing to spread to word will prove to be incredibly efficient – both in cost and results. 

Start by segmenting your database of contacts. If you are promoting a 4 bedroom home in a certain area, filter your database to contacts who may have expressed interest in similar qualities. A good email marketing service should make this process relatively painless.

Open Houses (Continued)Next, create an email invitation that both captures the “feeling” of the property and acts as a teaser to get viewers interested. Showcase images, encourage RSVPs, and highlight key selling points surrounding the listing.

Need some inspiration?

Click here for our real estate

email templates

Referrals

You know you’re awesome, your clients know you’re awesome – it is time to encourage your clients to tell prospective clients just how great you really are.

Email is an incredibly effective and noninvasive method to request referrals or testimonials. Simply send a quick note to your clients asking for a quick testimonial or to forward your information to a friend in the market.

Why is this important?

According to the American Marketing Association, the lifetime value of a referred customer is 16% higher

than a non-referred customer and a referred customer is 18% more loyal than a customer acquired through a different

method.

Promotion

Last but not least, we can’t talk about email marketing for real estate without discussing the sales and promotion aspect. Much like inviting potential customers to visit open houses, email marketing is a cost-effective and consistently efficient tool for advertising current listings in order to spread awareness and shorten your sales cycle.

In fact, according to EmailExpert, for every $1 spent on email marketing, the average return is $44.25.

Promotion

Don’t forget: the number of people who open their emails on mobile devices is constantly on the rise, so be sure to present your business and properties in the best possible light regardless of the device.

Because nothing says “spacious open floor concept” like having to pinch and zoom just to get a blurry glimpse at an image! Take advantage of responsive email templates to make sure your content adjusts based on the device being used by the viewer.

Ready To Get Started?

Harness the power of email marketing by creating your free Mailify account. Your first 5,000 emails are on us, and you’ll get instant access to our library of free real estate email templates like these!

Let’s Do This