Social Media Presentation for REALTORS

Download Social Media Presentation for REALTORS

Post on 07-Nov-2014



Real Estate

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This presentation I have given to REALTOR(R) groups about how to engage on social media for the real estate market


<ul><li> 1. SOCIAL NETWORKING USING OTHER PEOPLES CIRCLES OF INFLUENCE FOR YOUR CLIENTS </li> <li> 2. WHY SHOULD YOU BE A PART OF SOCIAL NETWORKING? <ul><li>Your Customers Are There </li></ul><ul><li>Their Friends Are There </li></ul><ul><li>Your Competition Is There </li></ul></li> <li> 3. WHY DOES SOCIAL MEDIA MATTER? </li> <li> 4. WHAT CAN SOCIAL MEDIA DO FOR YOU? <ul><li>Farm </li></ul><ul><li>Social Media </li></ul></li> <li> 5. WHERE TO START ALL THE SITES <ul><li>Hundreds of Sites, check Wikipedia </li></ul><ul><li><ul><li><ul><li><ul><li> </li></ul></li></ul></li></ul></li></ul><ul><li>Focus Your Effort On What Works </li></ul></li> <li> 6. SIMPLIFY YOUR PRESENCE <ul><li>Coordinate Your Updates </li></ul><ul><li>Urls, Pics, Etc. - </li></ul></li> <li> 7. WHAT YOULL NEED <ul><li>Profile Picture (Make it web ready Picasa) </li></ul><ul><li>Short Bio (200 Words or less) </li></ul><ul><li>Contact Info </li></ul><ul><li>A Slogan / Saying / Quote </li></ul><ul><li>Background Info (Professional) </li></ul><ul><li>Personal Info </li></ul></li> <li> 8. TOOLS YOULL NEED Laptop Smart Phone Digital Camera Video Camera </li> <li> 9. BEST PRACTICES FOR CONNECTING <ul><li>Connect to Common Connections </li></ul><ul><li><ul><li>Check to see if your contacts have connections with people you know </li></ul></li></ul><ul><li>Dont Blanket Connect </li></ul><ul><li><ul><li>Its annoying </li></ul></li></ul><ul><li>Join Organizations, Groups, and Forums </li></ul><ul><li><ul><li>Meet people with common interests </li></ul></li></ul><ul><li>Accept Requests to People You Know </li></ul><ul><li><ul><li>Consider setting up levels of connection. </li></ul></li></ul><ul><li>Become Active in These Groups </li></ul><ul><li>Establish Your Own Groups </li></ul></li> <li> 10. LEARNING YOUR MESSAGING <ul><li>Learn Web Lingo </li></ul><ul><li><ul><li> </li></ul></li></ul><ul><li><ul><li> </li></ul></li></ul><ul><li>Keep it Short </li></ul><ul><li>Be Engaging </li></ul><ul><li>Update Regularly </li></ul><ul><li>Include Links </li></ul><ul><li>Be Wordy </li></ul><ul><li>Over Abbreviate </li></ul><ul><li>Over Update </li></ul><ul><li>Be Mundane </li></ul><ul><li>Be Offensive </li></ul><ul><li>Post anything you wouldnt want everyone to know </li></ul><ul><li>Dos </li></ul><ul><li>Donts </li></ul></li> <li> 11. HONING YOUR MESSAGES - <ul><li>About you, but not ALL about you </li></ul><ul><li>Write Short </li></ul><ul><li>Link to Detail </li></ul></li> <li> 12. BUILDING YOUR SOCIAL NETWORKING PRESENCE AND MANAGING IT <ul><li>Be an Active Participant </li></ul><ul><li>Learn to Be Mobile </li></ul><ul><li>Learn New Systems and Sites </li></ul><ul><li>Coordinate Your Presence / Brand </li></ul></li> <li> 13. CONCLUSION <ul><li>Why Be Involved? </li></ul><ul><li><ul><li>Its Where Your Customers Are </li></ul></li></ul><ul><li><ul><li>Its Where You Can Connect and Exchange </li></ul></li></ul><ul><li><ul><li>It Builds Presence and Relationships </li></ul></li></ul><ul><li>How to Do It Right </li></ul><ul><li><ul><li>Be Engaging </li></ul></li></ul><ul><li><ul><li>Be Responsive </li></ul></li></ul><ul><li><ul><li>Manage It Correctly </li></ul></li></ul><ul><li>Grow Your Capabilities </li></ul><ul><li><ul><li>Add Networks </li></ul></li></ul><ul><li><ul><li>Simplify through technology </li></ul></li></ul><ul><li><ul><li>Coordinate Your Efforts </li></ul></li></ul></li> <li> 14. SOCIAL NETWORKING USING OTHER PEOPLES CIRCLES OF INFLUENCE FOR YOUR CLIENTS </li> </ul>