Social Media Presentation for REALTORS

Download Social Media Presentation for REALTORS

Post on 07-Nov-2014

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Category:

Real Estate

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DESCRIPTION

This presentation I have given to REALTOR(R) groups about how to engage on social media for the real estate market

TRANSCRIPT

  • 1. SOCIAL NETWORKING USING OTHER PEOPLES CIRCLES OF INFLUENCE FOR YOUR CLIENTS
  • 2. WHY SHOULD YOU BE A PART OF SOCIAL NETWORKING?
    • Your Customers Are There
    • Their Friends Are There
    • Your Competition Is There
  • 3. WHY DOES SOCIAL MEDIA MATTER?
  • 4. WHAT CAN SOCIAL MEDIA DO FOR YOU?
    • Farm
    • Social Media
  • 5. WHERE TO START ALL THE SITES
    • Hundreds of Sites, check Wikipedia
          • http://en.wikipedia.org/wiki/List_of_social_networking_websites
    • Focus Your Effort On What Works
  • 6. SIMPLIFY YOUR PRESENCE
    • Coordinate Your Updates
    • Urls, Pics, Etc. -
  • 7. WHAT YOULL NEED
    • Profile Picture (Make it web ready Picasa)
    • Short Bio (200 Words or less)
    • Contact Info
    • A Slogan / Saying / Quote
    • Background Info (Professional)
    • Personal Info
  • 8. TOOLS YOULL NEED Laptop Smart Phone Digital Camera Video Camera
  • 9. BEST PRACTICES FOR CONNECTING
    • Connect to Common Connections
      • Check to see if your contacts have connections with people you know
    • Dont Blanket Connect
      • Its annoying
    • Join Organizations, Groups, and Forums
      • Meet people with common interests
    • Accept Requests to People You Know
      • Consider setting up levels of connection.
    • Become Active in These Groups
    • Establish Your Own Groups
  • 10. LEARNING YOUR MESSAGING
    • Learn Web Lingo
      • http://www.netlingo.com/acronyms.php
      • http://www.webopedia.com/quick_ref/textmessageabbreviations.asp
    • Keep it Short
    • Be Engaging
    • Update Regularly
    • Include Links
    • Be Wordy
    • Over Abbreviate
    • Over Update
    • Be Mundane
    • Be Offensive
    • Post anything you wouldnt want everyone to know
    • Dos
    • Donts
  • 11. HONING YOUR MESSAGES -
    • About you, but not ALL about you
    • Write Short
    • Link to Detail
  • 12. BUILDING YOUR SOCIAL NETWORKING PRESENCE AND MANAGING IT
    • Be an Active Participant
    • Learn to Be Mobile
    • Learn New Systems and Sites
    • Coordinate Your Presence / Brand
  • 13. CONCLUSION
    • Why Be Involved?
      • Its Where Your Customers Are
      • Its Where You Can Connect and Exchange
      • It Builds Presence and Relationships
    • How to Do It Right
      • Be Engaging
      • Be Responsive
      • Manage It Correctly
    • Grow Your Capabilities
      • Add Networks
      • Simplify through technology
      • Coordinate Your Efforts
  • 14. SOCIAL NETWORKING USING OTHER PEOPLES CIRCLES OF INFLUENCE FOR YOUR CLIENTS