realtors & social media presentation full copy
TRANSCRIPT
TECHNOLOGY
Realtors &
Social Media
online marke3ng | websites | social media
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Launched in Feb. 2004
900 Million Registered Users
530 Million Active Users
71.2% of all USA internet users are on Facebook
Average user is connected to 80 community pages, groups, and events.
THE FACEBOOK FACTOIDS
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57% Male
Average Age: 38
Facebook users are more focused on personal interactions than brand content
THE FACEBOOK FACTOIDS
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how will you engage in facebook?
what content will you offer if a fan page?
fan page or no fan page?if fan page, don’t let your fan page a desert
facebook question for realtors
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engage users on a personal leveltarget audience with advertisements posts must cut through clutterdo not overload
users with posts
engaging on the facebookit’s a social network, not a classifieds ad
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facebook realtor strategyStrategic Posting
60% Social Posts (no real estate)40% Clever, Inspiring, Creative real estate
related posts. Engage with people - Like Stuff/Make
appropriate comments.
great viewsgreat kitchens, baths, yards, pools, etc...you in action (meetings or at your desk
working)limited newssuccessful closing (you at dinner/drinks
with clients, etc...)
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facebook realtor strategyStrategic Posting
great viewsgreat kitchens, baths, yards, pools, etc...you in action (meetings or at your desk
working)limited newssuccessful closing (you at dinner/drinks
with clients, etc...)
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engaging on the
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engaging on the
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engaging on the
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engaging on the
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engaging on the
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engaging on the
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engaging on the
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launched in 2009comScore.com: Pinterest is the
fastest growing social media site in both unique visitors and clicks on search engines.grew by 4377% since May
2011(comScore.com)
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PEOPLE ARE CONNECTED BY SHARED INTERESTS...
PINS ARE USED TO INSPIRE OR GIVE IDEAS....
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a virtual pin board that helps you organize and share things that
interests you on the web
if done correctly, you can expand your connections based on shared likes, plus users can find your interests/message on pinterest
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68% - 70% of users are Female 30% of users are Male 30% of users are 25-34
Pinterest generates more referral traffic than YouTube,
Google+ and Linked in COMBINED
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Pinterest Strategy Start building boards that
interest you. Start building community boards. Start building real estate related
boards. Only 1 to 2 actual boards selling
real estate.
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Pinterest Strategy Use a similar strategy to
Facebook. Keep a lower percentage of real
estate related posts to your interest posts. Start following boards, liking
pins, and expanding your followers.
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Example of unfinished Realtor Board
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Realtor Strategy for using Pinterest
Build Boards around your interests and communities.Profile Name no right or wrong,
go by your name or add “Realtor” to it. (no biz pages)Profile Description use your
keywords, cities, community names for SEO & search.Write Good Captions in Pins use
keywords, common search terms, etc...
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Realtor Strategy for using Pinterest
Add a Follow Me Button to your website & email signature.Link your Pins link pins to
your blog or exact pages with info relating to your pins.Connect W/Facebook both
platforms work well together and are somewhat interconnected.
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Engaging with other
users on Pinterest
Follow Others or other Boards.Engage with other people by
repinning, commenting, liking. Commenting for Exporsure.Partner with local:
Homebuilders, Remodelers, Landscapers, Painters.....Community: Follow & Engage
boards of local groups, restaurants, bars, local events, local sports teams...
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Engaging with other
users on Pinterest
CREATIVITY IS KEYINSPIRATIONHOW-TO’s / TUTORIALSINFORMATIONALUSEFUL INFOTALL PINS
YOU WILL NEED TOOLS TO CREATE ORIGINAL CONTENTJING, or, STICHPAGES (mac)
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YouTube start making video, it’s easier than you think.
content: your property videos, they can be placed on Trulia, Zillow, Home.com, Realtor.com
content: agent video, showcase yourself
ROCKSTAR: content: community video, showcase your community
go to http://www.youtube.com/ushometours/great example of an effective youtube page
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YouTube videos should ideally be 2 - 5 minutes max,
anything over 5 minutes has to be really, really good to keep viewers watching it.
think of your background, natural backgrounds of your office, a kitchen of one your listings.
property videos can include more than just the house, show off the park, community pool, neighborhood, places nearby, etc...
get a youtube background from me!!! LOL
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YouTube
create playlist to separate your video content.
think of keywords when giving your videos a title name and filling out the description. SEO SEO SEO
optimize your profile name and profile settings.
LINK your Facebook, Linkedin, Website, Blog, Trulia, Zillow, etc...
Realtor Strategy for using
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YouTube | Name/Title of Video
The title of the video is the most important in uploading your videos.
The video title must be SEO compatible using keywords.
EXAMPLE for a listing....
Condo with views For Sale in River North
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YouTube | Video Description
Add a link to your website or the listing online on the first line.
Breakdown the property information.
Provide your Name and contact information.
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YouTube | Tags Add the appropiate tags.
Use the quotations “ when tagging multiple words.
EXAMPLE:
“real estate”
realtor
“chicago real estate”
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YouTube | Do not use property address
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YouTube | Do not use property address
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YouTube | Do not use property address
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YouTube
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get the right equipment.
practice and keep making video, you will get better.
just make them. easier than it looks
WHAT’S THE POINT: Separate yourself from the majority of Realtors that don’t do video.
Share video on Pinterest, Facebook, Linkedin, Twitter, Blog.
Video For
Realtors
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Kodak Zi8, or, Kodak Playtouch
The new iPad 3 has a great video camera.
Video For
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Use your Linkedin Profile as a Marketing Piece, NOT, a Resume Posting.
Recommendations are powerful on Linkedin and easy to share.
Make connections for new clients.
Linked in still works well for SEO results when your name is used.
Linkedin For Realtors
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Define what you can do not what you have done.
Update your Linkedin Profile Link
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Define what you can do not what you have done.
Recommendations
Redefine your job titles.
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EMAIL SIGNATURES Review your Email Signature. Make sure you have
your contact information in it.
iPad’s & Mobile Devices both need to be updated with Email Signatures as well.
Connect your Trulia/Zillow and Social Media accounts to your email if you have Gmail.
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EMAIL SIGNATURES
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Goto Stage 2
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