Realtors & social media presentation full copy

Download Realtors & social media presentation full copy

Post on 09-May-2015

301 views

Category:

Technology

1 download

Embed Size (px)

TRANSCRIPT

<ul><li>1.Realtors &amp; Social Media online marke3ng | websites | social media TECHNOLOGYThursday, September 13, 12</li></ul> <p>2. TECHNOLOGY TECHNOLOGYThursday, September 13, 12 3. THE FACEBOOK FACTOIDSLaunched in Feb. 2004900 Million Registered Users530 Million Active Users71.2% of all USA internet users are on FacebookAverage user is connected to 80 communitypages, groups, and events.TECHNOLOGY TECHNOLOGYThursday, September 13, 12 4. THE FACEBOOK FACTOIDS57% MaleAverage Age: 38Facebook users are more focused onpersonal interactions than brandcontentTECHNOLOGY TECHNOLOGYThursday, September 13, 12 5. facebook question for realtors fan page or no fan page? if fan page, don t let your fan page a desert how will you engage in facebook?what content will you oer if afan page?TECHNOLOGY TECHNOLOGYThursday, September 13, 12 6. engaging on the facebook it s a social network, not a classieds adengage users on a personal leveltarget audience with advertisementsposts must cut through clutterdo not overloadusers with postsTECHNOLOGY TECHNOLOGYThursday, September 13, 12 7. facebook realtor strategyStrategic Posting60% Social Posts (no real estate)40% Clever, Inspiring, Creative real estaterelated posts. Engage with people - Like Stu/Makeappropriate comments. great views great kitchens, baths, yards, pools, etc...TECHNOLOGY TECHNOLOGY you in action (meetings or at your deskThursday, September 13, 12 8. facebook realtor strategyStrategic Postinggreat viewsgreat kitchens, baths, yards, pools, etc...you in action (meetings or at your deskworking)limited newssuccessful closing (you at dinner/drinkswith clients, etc...) TECHNOLOGYTECHNOLOGYThursday, September 13, 12 9. engagingonthe facebookTECHNOLOGY TECHNOLOGYThursday, September 13, 12 10. engagingonthe facebookTECHNOLOGY TECHNOLOGYThursday, September 13, 12 11. TECHNOLOGY TECHNOLOGYThursday, September 13, 12 12. engagingonthe facebookTECHNOLOGY TECHNOLOGYThursday, September 13, 12 13. engagingonthe facebookTECHNOLOGY TECHNOLOGYThursday, September 13, 12 14. engagingonthe facebookTECHNOLOGY TECHNOLOGYThursday, September 13, 12 15. engagingonthe facebookTECHNOLOGY TECHNOLOGYThursday, September 13, 12 16. engagingonthe facebookTECHNOLOGY TECHNOLOGYThursday, September 13, 12 17. launched in 2009 comScore.com: Pinterest is the fastest growing social media site in both unique visitors and clicks on search engines. grew by 4377% since May 2011(comScore.com) TECHNOLOGYTECHNOLOGYThursday, September 13, 12 18. PEOPLE ARE CONNECTED BY SHARED INTERESTS... PINS ARE USED TO INSPIRE OR GIVE IDEAS....TECHNOLOGY TECHNOLOGYThursday, September 13, 12 19. a virtual pin board that helps youorganize and share things thatinterests you on the webif done correctly, you can expandyour connections based on sharedlikes, plus users can nd yourinterests/message on pinterest TECHNOLOGYTECHNOLOGYThursday, September 13, 12 20. TECHNOLOGY TECHNOLOGYThursday, September 13, 12 21. TECHNOLOGY TECHNOLOGYThursday, September 13, 12 22. TECHNOLOGY TECHNOLOGYThursday, September 13, 12 23. Pinterest generates morereferral trac than YouTube,Google+ and Linked inCOMBINED 68% - 70% of users are Female 30% of users are Male 30% of users are 25-34TECHNOLOGY TECHNOLOGYThursday, September 13, 12 24. Pinterest StrategyStart building boards that interest you.Start building community boards.Start building real estate related boards.Only 1 to 2 actual boards selling real estate.TECHNOLOGY TECHNOLOGYThursday, September 13, 12 25. Pinterest Strategy Use a similar strategy toFacebook. Keep a lower percentage of realestate related posts to yourinterest posts. Start following boards, likingpins, and expanding your followers.TECHNOLOGY TECHNOLOGYThursday, September 13, 12 26. Example of unnishedRealtor BoardTECHNOLOGY TECHNOLOGYThursday, September 13, 12 27. TECHNOLOGY TECHNOLOGYThursday, September 13, 12 28. TECHNOLOGY TECHNOLOGYThursday, September 13, 12 29. Build Boards around yourinterests and communities. RealtorProle Name no right or wrong,go by your name or add RealtorStrategyto it. (no biz pages) for usingProle Description use yourkeywords, cities, communityPinterestnames for SEO &amp; search.Write Good Captions in Pins usekeywords, common search terms,etc...TECHNOLOGY TECHNOLOGYThursday, September 13, 12 30. Add a Follow Me Button to Realtor your website &amp; email signature. Link your Pins link pins to Strategy your blog or exact pages with for using info relating to your pins. Pinterest Connect W/Facebook both platforms work well together and are somewhat interconnected.TECHNOLOGY TECHNOLOGYThursday, September 13, 12 31. Follow Others or other Boards. Engage with other people by repinning, commenting, liking. Engaging Commenting for Exporsure.with Partner with local: Homebuilders, Remodelers, other Landscapers, Painters..... users on Community: Follow &amp; Engage boards of local groups,Pinterest restaurants, bars, local events, local sports teams...TECHNOLOGY TECHNOLOGYThursday, September 13, 12 32. CREATIVITY IS KEY INSPIRATION HOW-TO s / TUTORIALSEngaging INFORMATIONAL with USEFUL INFO TALL PINSotherYOU WILL NEED TOOLS TO users onCREATE ORIGINAL CONTENTPinterestJING, or, STICHPAGES (mac)TECHNOLOGY TECHNOLOGYThursday, September 13, 12 33. YouTubestart making video, it s easier than you think. content: your property videos, they can beplaced on Trulia, Zillow, Home.com, Realtor.comcontent: agent video, showcase yourselfROCKSTAR: content: community video,showcase your communitygo to http://www.youtube.com/ushometours/great example of an eective youtube pageTECHNOLOGY TECHNOLOGYThursday, September 13, 12 34. YouTubevideos should ideally be 2 - 5 minutes max, anything over 5 minutes has to be really, really good to keep viewers watching it.think of your background, natural backgrounds of your oce, a kitchen of one your listings.property videos can include more than just the house, show o the park, community pool, neighborhood, places nearby, etc... get a youtube background from me!!! LOLTECHNOLOGY TECHNOLOGYThursday, September 13, 12 35. create playlist to separate your video content. Realtorthink of keywords when givingStrategy your videos a title name and lling out the description. SEO SEOfor using SEO YouTubeoptimize your prole name and prole settings. LINK your Facebook, Linkedin, Website, Blog, Trulia, Zillow, etc...TECHNOLOGY TECHNOLOGYThursday, September 13, 12 36. YouTube Name/Title of Video The title of the video is the most important in uploading your videos. The video title must be SEO compatible using keywords. EXAMPLE for a listing.... Condo with views For Sale in River NorthTECHNOLOGY TECHNOLOGYThursday, September 13, 12 37. YouTube Video Description Add a link to your website or the listing online on the rst line.Breakdown the property information.Provide your Name and contact information.TECHNOLOGY TECHNOLOGYThursday, September 13, 12 38. YouTube Tags Add the appropiate tags. Use the quotationswhen taggingmultiple words. EXAMPLE: real estaterealtor chicago real estateTECHNOLOGY TECHNOLOGYThursday, September 13, 12 39. YouTube Do not use propertyaddress TECHNOLOGYTECHNOLOGYThursday, September 13, 12 40. YouTube Do not use propertyaddress TECHNOLOGYTECHNOLOGYThursday, September 13, 12 41. YouTube Do not use propertyaddress TECHNOLOGYTECHNOLOGYThursday, September 13, 12 42. TECHNOLOGY TECHNOLOGYThursday, September 13, 12 43. YouTubeTECHNOLOGY TECHNOLOGYThursday, September 13, 12 44. get the right equipment. practice and keep making video, youwill get better. Videojust make them. easier than it looks For WHAT S THE POINT: Separate Realtorsyourself from the majority of Realtorsthat don t do video. Share video on Pinterest, Facebook,Linkedin, Twitter, Blog.TECHNOLOGY TECHNOLOGYThursday, September 13, 12 45. Kodak Zi8, or, KodakPlaytouchThe new iPad 3 has agreat video camera. VideoForTECHNOLOGY TECHNOLOGYRealtorsThursday, September 13, 12 46. Linkedin For Realtors Use your Linkedin Prole as a MarketingPiece, NOT, a Resume Posting. Recommendations are powerful onLinkedin and easy to share.Make connections for new clients.Linked in still works well for SEO results whenyour name is used.TECHNOLOGY TECHNOLOGYThursday, September 13, 12 47. Dene what you can do not what you have done. Update your Linkedin Prole LinkTECHNOLOGY TECHNOLOGYThursday, September 13, 12 48. Dene what you can do not what you have done. Recommendations Redene your job titles.TECHNOLOGY TECHNOLOGYThursday, September 13, 12 49. EMAIL SIGNATURES Review your Email Signature. Make sure you have your contact information in it.iPad s &amp; Mobile Devices both need to be updated with Email Signatures as well. Connect your Trulia/Zillow and Social Media accounts to your email if you have Gmail.TECHNOLOGY TECHNOLOGYThursday, September 13, 12 50. EMAIL SIGNATURESTECHNOLOGY TECHNOLOGYThursday, September 13, 12 51. Goto Stage 2TECHNOLOGY TECHNOLOGYThursday, September 13, 12 </p>