social media for realtors 2016
TRANSCRIPT
Social Media for Realtors
with Karen Kefauver
November 2016
with Karen Kefauver
Agenda
• Social Media: The Big Picture
• 2017 Trends
• Facebook Video, Ads
• Introduct
• 4:15-4:30 Questions and Answers, Evaluations
� A word about my background... �
Karen Kefauver �•Social Media Consultant �• Sports/Travel Writer�
•www.karenkefauver.com�
Social Media: The Big Picture
Most Popular Networks in the U.S. 2016
• YouTube
• SnapChat
• Google+ www.google.com/business
Social Media: Google + for Business
Benefits
• Build personal relationships
• Improved SEO for you and your website
• Keep up with the competition
• 80% of all home buyers are searching online
All about MOBILE!
• Almost three-quarters of U.S. internet users in the United States accessed Facebook.
• Facebook passes 1.65 billion monthly active users
• 54% access the service only on mobile
Top Social Platforms for Realtors
• About 75% are active on Facebook and LinkedIn.
• About 33% use Google+ and YouTube.
• Fewer use Twitter.
• Source: DIY Real Estate Marketing Blog/The Best Social Networks for Real Estate Professionals/Jason Fox
• ActiveRain
Realtors Need to Know
• Know your audience demographics
• Determine which platforms your customers use
• Keep up to date on current social media and new platforms
Do Not Spread Yourself too Thin!
What networks to use?
Social Media: The Big Picture
Best Networks by Income
• Facebook - 72 percent of Facebook users have incomes of over $75,000
• LinkedIn - 41% of millionaires use LinkedIn.
• YouTube - 46 percent of YouTube users have incomes of over $75,000
Source: blog.hootsuite.com/top-social-media-sites-matter-to-marketers
Snap Chat - What is it?
In 2016, Snapchat’s user base is doubling pulling ahead of Twitter and Pinterest in the US for the first time, according to eMarketer’s latest forecast on mobile messaging apps.
Snap Chat Users
Social Media: The Big Picture
LinkedIn Demographics by Age in the U.S.
Social Media: The Big Picture
Twitter Demographics by Age in the U.S.
Social Media: The Big Picture
Instagram Demographics by Age in the U.S.
Top Trends for 2017
* Video Content, Livestreaming
* Social media advertising
* Mobile Marketing and Messaging
* Virtual Reality
* Drones - Unmanned Aerial Vehicle
VIDEO: What to shoot in your video
• Showcase available properties with listing videos.
• Create a video bio to introduce yourself
• Create videos showcasing the selling points of your neighborhood.
• Show off your expertise with videos featuring tips for homeowners, buyers, and sellers.
• Video client testimonials
Facebook Ads
Facebook Ads
Use Facebook Ads
Time saving tips, results and ads
• Video ads and carousel ads are the two big new ad types
• Video is muted; 10 second rule
• Carousel ads: 5 images each with its own URL
• Entertain/educate/call to action
Facebook Insights
Messaging Apps
1. Download Facebook Messenger, Whats App, Facebook Pages and other social media apps to become familiar with mobile interface.
2. Check how your website looks on both Android and Apple phones.
3. Practice using Facebook live from your personal FB account.
4. Set up your Google Business account: www.google.com/business
What to Post
• Photos: of where you live, local events, groups you support, office parties
• Videos: Employee spotlight, customer spotlight
• Employers asking employees for social advocacy
Posts: How Often & Automation
• Facebook Market leader Facebook was the first social network to surpass 1 billion registered accounts and currently sits at 1.55 billion monthly active users.
• Biz page ideal: 2x a day
• Automation: Hootsuite
• Facebook Scheduler feature
Social Media Promo
• Website
• Mobile Website
• Newsletter (monthly, quarterly)
• Blog (daily, weekly)
• Email marketing
• Facebook, Twitter, LinkedIn, Google Plus, Pinterest and You Tube
• Traditional Media - Newspaper, Radio, TV
Now What?1. Make sure you are using the right networks and they are set up correctly
2. Advertise on Facebook
3. Shoot video and upload
4. Get help if you need it! Call me for FREE 20 min. phone consult: Karen, 831-588-3232
What I do:
Social Media Coaching
• One-on-One
• Group Training
Speaking
• Keynotes, Panels
Teaching
• Social Media Class Series
Thank You!Email me or call to set up your FREE 20-min. phone consult!
[email protected] / 831-588-3232
38