pizza friday 197

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Google: 62 Percent Of Valentine’s Day Restaurant Searches Were Mobile

Google is releasing some data on mobile search and

Valentine’s Day. The company said, “A whopping 62

percent of total searches for popular national chain

restaurants [in the US] on Valentine’s Day occurred on

high end mobile devices or tablets.”

One more time: 62 percent of all US-based national chain

restaurant queries were coming from mobile devices.

Google uses the data to make the valid point that if your

business (florist, restaurant, etc.) wasn’t optimized for

mobile you might have missed out on some meaningful

revenue opportunities.

In a related vein, Google also offered an instructive case

study involving 1-800-Flowers, which recently redesigned

its mobile site and saw an immediate gain in engagement

and conversions.

http://searchengineland.com/google-62-percent-of-v-day-restaurant-searches-were-mobile-111746




THE NEWS


More Backpedaling: Netflix Brings Back the $7.99 DVD-Only Plan

Netflix is looking to make things right again. The company just reintroduced its DVD-only

subscription plan. Consumers are finally able to sign up for this plan without also paying for (or

trying) Netflix streaming. As Softpedia points out , this option briefly disappeared last fall as the

company was trying to realign after the Qwikster disaster.

Netflix experienced a fall from grace in 2011. The once star of Wall Street, the company could

seemingly do no wrong. But then they did wrong: prices increased by up to 60%. Next, the

company spun off its legacy DVD business in an effort to focus greater on streaming media.

Netflix’s stock plummeted and quickly lost more than one fifth of its value.

But don’t count Netflix out. The company’s stock price has doubled since its 52-week low of

62. This latest move, while seemingly pro-consumer, will also allow Netflix to leverage DVDs

again. Streaming is still Netflix’s future, but DVDs are still big business — even if the

company’s CEO sees DVD subscribers decreasing until they’re all gone. Until that happens,

though, Netflix is back in the business of delivering movies and TV shows to consumers no

matter how they want it.

https://www.facebook.com/susangkomenforthecure?sk=wall




Building your Brand with Pinterest

If you are looking to build your brand, what you pin can be important. Anyone that visits you on Pinterst will

see the sorts of things you associate with or think are cool. People like to do business and work with people

that they share commonalities with.

Pinterest has also been hailed as a community building tool. It gives people the means for sharing their

interest with other people. And the people who will follow you on Pinterest have the same interests. It’s a

good way to gather demographic information, too, as you can find out the age groups of those following you.

Here are some tips from Techcrunch.com on how brands can leverage Pinterest now:

1. Add Pinterest content to your existing Facebook presence.

2. Optimize your web priorities to draw people to your Pinterest content.

Put a “Follow Me on Pinterest” button on your website.

3. Tell your existing social audiences about what’s happening on Pinterest.

Make sure you periodically post Pinterest content to your Facebook, Twitter, and Google +.

4. Make your Pins work harder for you.

This means using a URL shortening and redirection strategy, preferably one that aggregates your Pinterest

analytics (views, Repins, etc.) in a central location.


INNOVATION


Airport Observation Deck Transformed Into An Information Environment http://www.psfk.com/2012/02/airport-observation-deck-transformed-into-an-information-environment.html#ixzz1melFfHjI

Four modified telescopes ( Airport Scopes) positioned around the deck allow users to pan

around the airport grounds and see real -time information overlaid about specific flights and

operations within terminal buildings. Information from the control tower is relayed to each of

the Scopes about planes parked at each gate as well as those on taxi to takeoff or after

landing.

-environment.html#ixzz1melPw5Ix

The project was designed by Art+Com and includes a rich mix of digital and environmental

communications. In addition to the Scopes, six digital displays positioned around the deck

provide technical details and flight information. Several POV glass panels include facts about

structures around the airport. Floor graphics, inspired by runway markings orient and guide

travelers around the area.

http://www.psfk

.com/2012/02/airport-observation-deck-transformed-into-an-information-environment.html#ixzz1melVBvo5

http://www.psfk.com/2012/02/airport-observation-deck-transformed-into-an-information-environment.html

http://www.psfk.com/2012/02/airport-observation-deck-transformed-into-an-information-environment.html%23ixzz1melFfHjI



http://www.psfk.com/2012/02/airport-observation-deck-transformed-into-an-information-environment.html%23ixzz1melPw5Ix

http://www.psfk.com/2012/02/airport-observation-deck-transformed-into-an-information-environment.html%23ixzz1melPw5Ix

http://www.psfk.com/2012/02/airport-observation-deck-transformed-into-an-information-environment.html%23ixzz1melVBvo5







SOCIAL MEDIA


Pay with a tweet

http://pinterest.com/pinnumantra/pizza-friday/#/pin/124974958379451135/

http://pinterest.com/pinnumantra/pizza-friday/%23/pin/124974958379451135/

http://pinterest.com/pinnumantra/pizza-friday/%23/pin/124974958379451135/


PRINT


VIRALVIDEO


Michelle’s Words for thought.

POWER

SEX

TWITS

ROBOTS

AND BEER

http://www.youtube.com/playlist?list=WL34F7547220714FE4&feature=mh_lolz




Pizza Friday is Numantra’s weekly venue for reviewing the

latest news, innovations and accomplishments taking place in our industry and the world at large.

Our founders each have spent decades working for some of the largest ad agencies in the world. It was experience that was invaluable, ultimately, because it taught us that we just can’t keep following years of tradition if we want to have an

impact in today’s marketplace.

So we got together for a lot of serendipitous reasons and formed Numantra. Ka-boom! The forever-new marketing

braintrust that maximizes client resources with fresh insights, accountable solutions and kick-ass results was born.

Find out what Numantra can do for you.

Visit numantra.com for more information.


Schwepps App reveals your future

http://www.unexpectedfuture.com/



pizza friday 197

Business

pinterest content

pinterest button

netflix isback

airport observation

ortrying netflix streaming

legacy dvd business

telescopes airport scopes

dont count netflix