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NEWS

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According to a new report from Global Web Index, Google Plus boasted 343 million active users

in Q4 2012, a 27 percent jump from the year prior to make it second among all social

platforms in terms of active usage. Even better for Google, YouTube, which had not previously

been tracked as a social network, was the world’s No. 3 social network with about 300 million

active users.

Facebook is still far and away the benemoth of all social networks, with almost 693 million

active users (from its 903 million accounts) -- 51 percent of the global Internet population -- but

Google and its services are catching up: Google Plus and YouTube are being used by 25 percent

and 21 percent of the global Internet populace, respectively; Twitter is also used by 21 percent of

the total, global Internet.

Google Plus and YouTube benefit each other’s active user base since both are deeply integrated

into one another -- a prime example of Google’s intelligent linking of its services -- but neither

platform can say it is the fastest growing social network. That honor would go to Twitter, which

grew roughly 40 percent to 288 million users across 31 different markets, which comprises

roughly 90 percent of the global Internet population.

Google Plus Knocks Off Twitter as World’s No. 2 Social Network

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http://nuads.us/YjfDR9


A new baby Clydesdale, born Jan. 16, will star in the Anheuser-Busch brand's traditional 60-second

Clydesdales spot on this Sunday's game. To build anticipation, Bud last night sent out its first-

ever tweet, asking fans to name the foal using the hashtag #Clydesdales.

This commercial will "take the Clydesdales advertising into new territory by providing a new level of

access to their early years," the brewer said.

Bud waited to join Twitter until it introduced age verification last summer, allowing the beer to

restrict its tweets to people 21 and older.

Along with the Clydesdales :60, Anomaly also produced two 30-second ads for Budweiser Black

Crown, a new beer.

Budweiser's First Tweet Asks Fans to Name Baby Clydesdale, Star of Its Super Bowl Ad

http://www.youtube.com/watch?feature=player_embedded&v=o2prAccclXs




On Facebook today, the beverage giant unveiled a teaser video for a spot it calls

"Mirage," a 60-second ad showing that depicts three factions --badlanders,

cowboys and showgirls -- racing through the desert in pursuit of a bottle of

Coke.

Prior to the ad's TV debut, consumers will be able to share the spot and vote

for the group they want to win the Coke, then slow down the competitors with

"sabotages” -- videos that show the cowboys delayed at a stoplight or the

showgirls stopping to pose for a portrait, for example. Sharing content unlocks

more content, including 50,000 coupons for a free 20 oz. Coke.

"Mirage" will air during the first quarter of the game, and consumers can vote on

who should win the Coke throughout the game. A 30-second spot showing the

winner snagging the Coke will air immediately following the conclusion of

the game.

Coca-Cola Builds Social-Media Game Around Super Bowl Spot

http://www.youtube.com/watch?feature=player_embedded&v=6uFQAqwbwSg

http://www.youtube.com/watch?feature=player_embedded&v=6uFQAqwbwSg


CouchCachet Helps You Fake an Awesome Social Life Online

One-Liner Pitch: An app that helps you pretend to have a more active social life online than you

do in real life.

CouchCachet makes your social life seem more interesting by automatically checking you

into hot venues on Foursquare, tweeting lyrics from hip bands and posting pictures of 20-

somethings hanging out to your Instagram — regardless of whether you actually do any of these

things or not.

The goal of the app is to help users deal with FOMO — or Fear of Missing Out — a

psychological condition that the creators believe is running rampant thanks to the increasing

popularity of social media.

The application is still in its early stages and clearly intended to be a bit of a joke. Indeed, Brian

Fountain [one of the app's creators] says the team's current funding strategy is to try and

get FOMO classified as a treatable disease in the Diagnostic and Statistical Manual of

Mental Disorders so that doctors can start prescribing the app as treatment.


Durex Delivers Your Condoms, Pizza-styleNeed a condom, stat? Durex and Buzzman launch a new app (and film) to promote SOS, a

condom delivery service. Those in need can order their fix between 4 p.m. and 4 a.m., and the

condoms will be delivered via a discreet delivery method.

The video shows the prophylactics hidden inside a pizza box, but your partner might wonder why you

suddenly have a craving for some pie, so hopefully the service will think up some other ideas.

Launched as a test in Dubai, the program plans to expand to other countries -- every new "like" on

the brand's Facebook page will determine where there is most interest.

https://www.youtube.com/watch?v=UpfxY_KIXu4




AMBIENT

numantra.com214.635.2300

Safe Internet Banking – Amazing Mind Reader

https://www.youtube.com/watch?v=F7pYHN9iC9I

https://www.youtube.com/watch?v=F7pYHN9iC9I

http://www.youtube.com/watch?feature=player_embedded&v=F7pYHN9iC9I


https://www.youtube.com/watch?v=sj5NxPryPXE&list=PL5FD9E602B90506E2




FAIL OF THE WEEK


PECULIAR PERSPECTIVE


Brazilian menswear entrepreneur Rony Meisler came up with an original idea for an ad to

promote his summer sale: Use genuine security-camera footage shot during a recent burglary at

one of his Reserva stores in Sao Paulo to convey the frenzy of shoppers scooping up bargains.

Brazilian Retailer Reserva Turns Robbery Footage Into Ad

http://www.youtube.com/watch?v=q3k_dM22Pas

http://www.youtube.com/watch?v=q3k_dM22Pas

http://www.youtube.com/watch?feature=player_embedded&v=q3k_dM22Pas


ONLINE VIDEO


Call of Duty: Black Ops 2 Revolution The Replacer

http://www.youtube.com/watch?v=OZwdpXgPbKc




SNEAK PEEK


Hyundai: Team

http://www.youtube.com/watch?feature=player_embedded&v=uPZ8LZQMPys




http://www.youtube.com/watch?v=t535BjVmXq8

Kia: Space Babies




Allstate Mayhem: Apple

http://www.youtube.com/watch?feature=player_embedded&v=1sPRaQH7U3c




Volkswagen: Sunny Side

http://www.youtube.com/watch?v=NfCm9P8naDQ




Pizza Friday is Numantra’s weekly venue for reviewing the

latest news, innovations and accomplishments taking place in our industry and the world at large.

Our founders each have spent decades working for some of the largest ad agencies in the world. It was experience that was invaluable, ultimately, because it taught us that we just can’t keep following years of tradition if we want to have an

impact in today’s marketplace.

So we got together for a lot of serendipitous reasons and formed Numantra. Ka-boom! The forever-new marketing

braintrust that maximizes client resources with fresh insights, accountable solutions and kick-ass results was born.

Find out what Numantra can do for you.

Visit numantra.com for more information.

pizza friday 224

Business

social networkaccording

new app

social networks

google plus

active users

clydesdales spot

percent jump

new report