pizza friday 193

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THE NEWS

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New York TimesFor Super Bowl XLVI, a Bigger Batch of First-Time AdvertisersNew York Times

Sometime a team comes to the Super Bowl having never played one. That is also true

on the advertising side of the game. And for Super Bowl XLVI, to be broadcast by NBC

on Feb. 5, there will more first-time sponsors than usual.

The Super Bowl newbies include two luxury car brands, Acura and Lexus; Century 21,

the real estate firm; the Dannon Company division of Groupe Danone; the H&M retail

chain, which will advertise a new line of David Beckham Bodywear underwear; and 2nd

Story Software, the maker of TaxACT tax-preparation software.

The rookies' commercials will run amid dozens from marketers with extensive Super

Bowl experience, among them Anheuser-Busch, Audi, Bridgestone, CareerBuilder,

Cars.com, Chrysler, E*Trade, General Motors, GoDaddy.com, Honda, Hyundai, Kia,

Mars, PepsiCo, Toyota and Volkswagen.

http://cl.publicaster.com/ClickThru.aspx?pubids=6628%7C78690%7C7248%7C7420&digest=Y0IjMAiy/HcbYTyjExWsrQ&sysid=1


Adweek: Yahoo Co-Founder Jerry Yang ResignsYang departs to 'pursue other interests'

It's been a busy month for Yahoo.

Barely two weeks after naming former PayPal boss Scott Thompson its new CEO, the

Sunnyvale, Calif.-based company announced today that co-founder Jerry Yang has

resigned. Yang resigned from Yahoo's board of directors, as well as the boards of Yahoo

Japan Corporation and Alibaba Group Holding Limited, effective today.

"My time at Yahoo!, from its founding to the present, has encompassed some of the

most exciting and rewarding experiences of my life. However, the time has come for me

to pursue other interests outside of Yahoo!," Yang wrote in a letter to Yahoo's board. "As

I leave the company I co-founded nearly 17 years ago, I am enthusiastic about the

appointment of Scott Thompson as Chief Executive Officer and his ability, along with the

entire Yahoo! leadership team, to guide Yahoo! into an exciting and successful future."


Mashable:Textbook Makers: We're Not Afraid of Apple's Education Announcement

Apple is set to make an announcement regarding education on Thursday, and it will

likely involve electronic textbooks. The latest rumor claims the company will unveil a

"GarageBand" for books that puts tools for creating interactive digital textbooks into

the hands of anyone with an Apple device.

If Apple's potential foray into textbooks weren't already threatening to publishers of

etextbooks, Job's idea of pre-loading free textbooks on every iPad - which he

explained to his biographer Walter Isaacson - seems like it would be. But as they

anticipate Apple's announcement, digital textbook makers reassure us they're not

afraid (even if other players in the space might be).

"I think everybody is nervous," Inkling CEO Matt MacInnis told Mashable. "I have

received more emails on this topic from publishing than I would have thought."


Wall Street Journal

New, Old Media Battle Over Net Rules

The passage of antipiracy legislation affecting the Internet, long considered likely, is no

longer so certain.

Showing a strategic ability worthy of the best political campaigns, some of the Internet's

most popular sites are about to unleash a splashy weapon - Internet blackout day - to block

proposed antipiracy legislation.

The groups have seized on a cautiously worded White House statement Saturday offering

partial support for their cause and quickly joined a brewing blackout plan, outflanking the

traditional media industry.

"There is a changing of the guard in D.C.," a media executive with a Washington

background said of the shift on the issue. "The political power mirrors the marketplace

growth. You see a lot of gravitational pull toward these new tech guys."


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http://www.youtube.com/playlist?list=PL3245CD63DC5A4F3F&feature=mh_lolz

MIKE’STOP 5




INNOVATION


http://www.youtube.com/watch?v=koDPutNnjFw




http://sevenly.org/

http://sevenly.org/

http://sevenly.org/


OUT-OF-HOME

numantra.com214.635.2300

Agency V and JCDecaux launch the Volkswagen Up in France with a nice outdoor display. Touting the compact nature of the vehicle, a real car is placed next to a ruler -- but on a wall.


http://www.youtube.com/watch?v=Cb-BNQp0Ju0




SOCIALMEDIA


http://www.mcdonalds.com/us/en/promotions/bigmacicon.html




CREATIVEFILM


http://youtu.be/mVLJkIZvFlo




INNOVATION


http://youtu.be/C6dUjnuefF8




VIRALVIDEO


http://adage.com/article/the-viral-video-chart-weeks-most-popular-branddriven-viral-ads/t-mobile-flash-mob-video-strikes-viral-gold/231720/




Pizza Friday is Numantra’s weekly venue for reviewing the

latest news, innovations and accomplishments taking place in our industry and the world at large.

Our founders each have spent decades working for some of the largest ad agencies in the world. It was experience that was invaluable, ultimately, because it taught us that we just can’t keep following years of tradition if we want to have an

impact in today’s marketplace.

So we got together for a lot of serendipitous reasons and formed Numantra. Ka-boom! The forever-new marketing

braintrust that maximizes client resources with fresh insights, accountable solutions and kick-ass results was born.

Find out what Numantra can do for you.

Visit numantra.com for more information.


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