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IN THE NEWS

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USA TODAYFacebook and Papa John's want you to order pizza Here's a fun stat to share with your holiday guests this week: The Wednesday before Thanksgiving is the third-hottest pizza delivery night of the year for Papa John's, after Super Bowl Sunday and Halloween.

Last turkey day eve, Papa John's sold 500,000 pies - 150,000 more than a typical Wednesday night. "Everybody is so busy with their families coming in and getting their cooking done for the big day, so they want something quick and easy" to eat, says Jim Ensign, vice president of marketing communications.

To further fuel the ovens this year, the chain has launched a "buy one get one free offer" on Facebook.com. Users who becomes "fans" of Papa John's Facebook profile before Wednesday will receive a redemption code for a free medium cheese pizza with any PapaJohns.com pizza order. Web users are gobbling it up: When Papa John's announced the promotion on Nov. 17, it had 10,302 Facebook fans. By Friday afternoon, it had 171,722


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Medical Ads on YouTube Attract Fire Ads on video Web site YouTube for medical devices sold by Abbott Laboratories, Medtronic Inc. and Stryker Corp. violate federal rules because they don't contain required warnings and disclosures, according to an advocacy group.

Wednesday, the Prescription Project petitioned the Food and Drug Administration to update its advertising rules specifically to address such Internet marketing.

As the Web has grown as a source for health information, doctors and others have raised concerns that online promotions lack sufficient oversight to ensure patients can make informed decisions on what treatments to pursue. "Patients can come in asking for things that may or may not be appropriate based on a biased ad they saw," said Kevin Bozic, an orthopedic surgeon in San Francisco, who testified in September before the Senate Special Committee on Aging about direct-to-consumer ads.

Federal rules require drug and medical-device ads to include information about potential side effects. An FDA spokeswoman, who declined to comment on the group's petition, said agency rules apply across all media, including the Internet.


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UPDATE: In a statement to E! News, a Dr Pepper rep says: "For us, this was a fun giveaway that has always been about the fans, and we've taken great steps to fulfill it, including:

• extending the window for the giveaway from 24 to 42 hours • Adding a toll-free line to handle consumer requests for the coupons • Setting up an interactive voice recorder to accept coupon requests

This was one of the largest responses we have ever received for a giveaway, and we're happy we were able to satisfy the thirst of so many Dr Pepper fans."


numantra.com214.635.2300Link: http://www.mediapost.com/publications/?fa=Articles.san&s=95741&Nid=49921&p=944130



Web-first shoppers "are more discriminating, discerning and critical," says Gauer. "They walk in knowing what they want and at what price. They may even know the vehicle options, incentives, and cost--because of staff turnover, they may know more than the salesperson knows."

He says sales staff must be responsive to customer needs, which means talking less and listening more. "When we look at satisfaction levels, it's more a manner of customers being greeted quickly and salespeople asking questions to determine what their needs are, responding accordingly."

According to J. D. Power's New Autoshopper.com study, 75% of consumers now use the Internet to shop for their new vehicle--up from 70% last year. In the sales satisfaction study, satisfaction among those Web-savvy car shoppers averaged 851 points, while those who do not use the Web have satisfaction scores averaging 873 points.


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SEO


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Innovation


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Interactive Print


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Innovation


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Recipe for aConversation


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Consumer in Control


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latest news, innovations and accomplishments taking place in our industry and the world at large.

Numantra is a very unique and results-driven advertising & marketing agency that was started on the crest of a tidal wave of change that ushered in the 21st Century.

Our founding partners recognized the coming of this change and purposefully created a company shaped in the image of the unstoppable future. Find out what Numantra

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pizza friday 77

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