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THE NEWS

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Papa John's Handles PR FiascoHuffington Post

Minhee Cho is probably the wrong person

to do a PR screwup with, as Cho is a PR

person herself. After going to a Papa John's

she tweeted a photo of her receipt, on

which a racial stereotype was applied

instead of her name.

Cho, a PR person for journalism non-profit

ProPublica, posted the photo to her Twitter

page, where it was soon viewed by tens of

thousands of people within hours. Papa

John's apologized on Facebook, saying the

person who'd done it had been terminated.


Wall Street Journal

Coors Light Tops Bud as No. 2 Beer

Coors Light knocked Budweiser off its perch to become the second best-selling beer by

volume in the U.S. last year, according to Beer Marketer's Insights.

The new No. 2 brew ended the year 2011 with sales of 18.23 million barrels, a 0.8% gain.

Budweiser slipped 4.6% to 17.7 million barrels.

Coors Light is made and marketed by MillerCoors, a joint venture of SABMiller and Molson

Coors. Budweiser is owned by Anheuser-Busch InBev, which also sells Bud Light, still the

No. 1 beer in the country.

But the trade magazine noted that it is the first time in almost 20 years that Anheuser-Busch

didn't control the top two brands.

At its apex in 1988, Budweiser sold about 50 million barrels.


Google Merges Search and Google+ Into Social Media Juggernaut

Now we know Google’s master-plan for integrating Google+ ever more deeply into the

Google ecosystem: Pour the whole thing into Google search. Starting today, Google+

members, and to a lesser extent others who are signed into Google, will be able to

search against both the broader web and their own Google+ social graph. That’s right;

Google+ circles, photos, posts and more will be integrated into search in ways other

social platforms can only dream about.

Google calls the search update “ “Search plus Your World.” Jack Menzel, product

management director of search, explained that now Google+ members will be able to

“search across information that is private and only shared to you, not just the public web.”

Google calls this access to “your web.” So instead of all the public information that is

already available to everyone searching via Google, so you can see information that you

posted into Google’s new social network and on some of Google’s other services like

Picasa Web.


Apple In-store Shops In Target?Apple Insider

Apple will be opening new store-within-a-store locations in select

Target locations later this year, to reach smaller metro areas. A

source said Apple will operate branded areas within 25 larger Target

stores in locations that can't support a standalone Apple Store.

Target, the second-largest discount retail chain in the U.S., operates

1752 stores in the nation. Apple has opened 359 of its own retail

stores globally, 245 of which are in the U.S. Apple currently also

operates a "store within a store" at over 600 Best Buy locations with

"Apple Shops," some of which feature staffing by Apple solution

consultants. Best Buy has over 1,000 total stores in the U.S.


http://www.trendwatching.com/briefing/




http://www.youtube.com/playlist?list=PL3245CD63DC5A4F3F&feature=mh_lolz

MIKE’STOP 5




INSIGHTS INTO HUMAN

BEHAVIOR

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INNOVATION


http://automobiles.honda.com/leap-list/




http://www.youtube.com/watch?v=koDPutNnjFw




OUT-OF-HOME

numantra.com214.635.2300

Agency V and JCDecaux launch the Volkswagen Up in France with a nice outdoor display. Touting the compact nature of the vehicle, a real car is placed next to a ruler -- but on a wall.


http://www.youtube.com/watch?v=Cb-BNQp0Ju0




VIRALVIDEO


http://adage.com/article/the-viral-video-chart-weeks-most-popular-branddriven-viral-ads/t-mobile-flash-mob-video-strikes-viral-gold/231720/




SOCIALMEDIA


http://www.mcdonalds.com/us/en/promotions/bigmacicon.html




CREATIVEFILM


http://www.youtube.com/watch?v=mVLJkIZvFlo




Pizza Friday is Numantra’s weekly venue for reviewing the

latest news, innovations and accomplishments taking place in our industry and the world at large.

Our founders each have spent decades working for some of the largest ad agencies in the world. It was experience that was invaluable, ultimately, because it taught us that we just can’t keep following years of tradition if we want to have an

impact in today’s marketplace.

So we got together for a lot of serendipitous reasons and formed Numantra. Ka-boom! The forever-new marketing

braintrust that maximizes client resources with fresh insights, accountable solutions and kick-ass results was born.

Find out what Numantra can do for you.

Visit numantra.com for more information.


CREATIVEPRINT

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