pizza friday 202

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THE NEWS

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Yahoo, Ford Partner on Reality Series to Promote Green CarFord and Yahoo want to show Americans that electric cars are reliable, easy to use and fun to drive—

so they’re sending a bunch of reality show contestants on a scavenger hunt across the country,

driving an electric car. Starting in May, Yahoo will roll out the 10-episode branded entertainment

series Plugged In. A blend of The Amazing Race and various travelogue series from the likes

of Travel Channel or The Food Network, will feature two-person teams driving around the new

Ford Focus Electric while completing a series of challenges in 10 U.S. cities.

In each city, the teams will be guided by a yet-to-be-named celebrity, who will lead contestants

to his or her favorite local haunts—which will prove integral to some of their tasks. The cities

scheduled to be featured include Seattle; San Francisco; Los Angeles; Boston; New York; Austin,

Texas; and several other hybrid-car-friendly locales.

Yahoo plans to post a new episode of Plugged In every week on its fledgling video hub Yahoo Screen

as well as within relevant content sections on the site, such as Yahoo Autos, Yahoo Travel and even

the celebrity gossip site OMG. The goal is to reach a wide, large demographic, said Yahoo video

head Erin McPherson, given that the concept for the show was driven in part by Yahoo users'

demonstrated interest in travel, cars and celebrities.

http://www.adweek.com/news/technology/yahoo-ford-partner-reality-series-promote-green-car-139507

http://www.adweek.com/news/technology/yahoo-ford-partner-reality-series-promote-green-car-139507


Why Digital Marketers Can't Ignore TumblrTumblr is growing fast:

Last summer, comScore reported that Tumblr scored 13.4 million unique visitors in the U.S. in July.

That's a 218 percent jump over the same time last year.

Young people love Tumblr:

Tumblr's popularity has been strongest among the teen and college-aged user segments. Fifty

percent of Tumblr's visitor base is under the age of 25. Teenagers age 12-17 are about twice as likely

as the average Internet user to visit Tumblr, while 18-24 year olds are nearly 2.5 [times] as likely. The

platform's popularity is mostly about preferences. Understanding those preferences, whether you're

an individual user or a brand, is the key to success on Tumblr.

Tumblr is meme-friendly:

The reason? Tumblr has a reblog button. Much like Twitter's retweet, the reblog button lets the Tumblr

community share a good idea quickly and -- hopefully -- virally. But unlike Twitter, where users most

click on a link to view a picture, Tumblr puts the meme right in front of the target audience right away.

Tumblr is multimedia:

Some Tumblr accounts are just pictures; others are videos and text. But from a multimedia

standpoint, Tumblr is an agnostic platform. No matter what form the media takes, Tumblr makes it

pretty easy to post, share, and repurpose media. The average Tumblr user creates 14 original posts

each month, and reblogs 3. Half of those posts are photos. The rest are split between text, links,

quotes, music, and video.

http://www.imediaconnection.com/content/31451.asp



Why Digital Marketers Can't Ignore TumblrDrawbacks:

Tumblr doesn't have a robust reporting function. So beyond using Google analytics, it's tough to

measure ROI for a Tumblr campaign.

Heads Up:

Tumblr is about curating the right content, and if a brand's going to succeed in it or any other

digital medium, there has to be a clear strategy when it comes to what it's posting.

Dive In Because:

Tumblr is a great blogging platform to learn about digital culture, what content is most interesting

for online audiences and how content spreads over the Internet. The main actions of the site

(following, liking, and reblogging) are at the core of digital sharing behavior. Watching which

content gets reblogged and liked the most -- and in turn earns you more followers -- is great for

developing a sense of what content people want to see more of and how they are finding it.

Try this:

Follow one person from every continent. Have a glimpse of daily life on the Gold Coast of

Australia, the life of a guy and his bicycle in Thailand, the design career of a guy in Spain and the

mind of a journalist in Venezuela.




Cool News

Kidnap Victim Saved by Twitter Followers

Lynn Peters of Johannesburg, South Africa, sent out a Tweet that her boyfriend had been

kidnapped Sunday night. He was put into the trunk of his own car by armed carjackers! However,

the unnamed man was able to contact Peters via phone. Her alert, which included his license

plate number, was retweeted and picked up by a network of 100,000 users who monitor

roads for police activity. A private security force, alerted by the RTs, found and stopped

the vehicle, and freed the boyfriend. The carjackers fled on foot.

Indian Authorities Place Bounty on Vampires

The streets of several villages in the state of Tamil Nadu in India are virtually deserted after dark

because residents are in fear of vampires. Cattle have been dying under mysterious

circumstances, and villagers believe it is the work of blood-sucking supernatural forces (Ratha

Kaatteri). Authorities believe the vandalism is the work of criminals who want to keep villagers

terrified so they can carry on bootlegging and other illegal activities. Still, the local council has

offered a reward of 100,000 rupees ($1,950) to anyone who catches a vampire. They say

the reward is to challenge the resident’s beliefs in the supernatural nature of the crimes.

http://www.mentalfloss.com/blogs/archives/123385#more-123385

http://www.mentalfloss.com/blogs/archives/123385


INNOVATION


Chipotle Repurposes Their Billboard Ads Into Reusable Lunch bags

This Earth Day, April 22, Chipotle Mexican Grill will reward eco-friendly customers

with a free menu item when they purchase a limited edition Chipotle branded

repurposed billboard bag between now and April 14.

In keeping with Chipotle’s commitment to finding more sustainable solutions, the

lunch bags are made from recycled billboards sourced directly from Chipotle’s

outdoor advertisements to create a ultra-durable, one-of-a-kind product. Each

lunch bag purchased through April 14 will include an eco-friendly card with a

unique barcode that a customer can redeem for a free menu item on Earth Day.

The cards are printed on tree-free stone paper that is made from limestone salvaged

from construction sites and quarry waste.

Sales from the lunch bags will go to the Chipotle Cultivate Foundation, which funds

initiatives that support sustainable agriculture, family farming, and culinary education.

http://www.psfk.com/2012/03/chipotle-billboard-lunch-bags.html#ixzz1rs8Tllh4

http://www.psfk.com/2012/03/chipotle-billboard-lunch-bags.html


Vibrating Tattoo Patented By Nokia Alerts Users When Phone Rings

Finnish mobile phone developer Nokia has filed for a patent on a magnetic, vibrating tattoo or

badge that alerts users when their phones are ringing. According to the official patent filing,

the apparatus would be able to detect a magnetic field and transfer a "perceivable stimulus"

to users. The device could notify people about an incoming call, text or dead battery. The

Wall Street Journal obtained a copy of the patent application, which lists four inventors and a file

date of Sept. 13, 2011.

The device could take different forms, including a visible tattoo, label or badge, that could be

set to emit different vibration patterns -- much like customized ringtones -- to distinguish

between different callers, according to the report. But for some, the prospect of getting inked in the

name of technology is a bit too sci-fi for comfort.

Vlad Bobleanta, a writer for Unwired View, acknowledged Nokia's vibrating tattoo could be functional

in certain situations, but said the device definitely "plung[es] into creepy territory.“ And as Information

Week's Eric Zeman observes: Just "think of all the places in which vibrating skin would be

inappropriate or distracting in an impolite or even dangerous way.“ No word yet on the

potential health risks of the proposed device.

http://www.huffingtonpost.com/2012/03/21/vibrating-tattoo-nokia-patent-phone-ringing_n_1369978.html



One Touch Pizza Ordering Magnet

A Dubai-based pizza shop called Red Tomato Pizza has created a one-touch magnet in the shape

of a pizza box. When opened and pressed, your order is placed. The "VIP Fridge Magnet" works

via Bluetooth and your smartphone. You simply synch up the magnet and create your pizza profile

online and you are ready to go.

Press the button and the magnet triggers your phone to order your pie. An SMS confirmation

is sent back to confirm your order. And, if your friends are jokers and press the button for

kicks you can cancel via a quick text.



http://youtu.be/AU0KYo8_9Zs


OFF THE PAGE


Tic Tac: Worst Breath In the World

http://www.youtube.com/watch?v=yFW9AT3Ujuc

http://www.youtube.com/watch?v=yFW9AT3Ujuc


TNT: Push For Drama

http://www.youtube.com/watch?v=316AzLYfAzw&sns=em

http://www.youtube.com/watch?v=316AzLYfAzw&sns=em


MINI: Party Pit Stop

http://www.youtube.com/watch?v=c_-49t-oKuo

http://www.youtube.com/watch?v=c_-49t-oKuo


HAND-MADE ADVERTISING


Dollar Shave Club: 4,175,077 views

http://www.youtube.com/watch?v=ZUG9qYTJMsI

http://www.youtube.com/watch?v=ZUG9qYTJMsI


Jones Big Ass Truck Rental & Storage: 3,712,731 views

http://www.youtube.com/watch?v=N0gb9v4LI4o&ob=av3e

http://www.youtube.com/watch?v=N0gb9v4LI4o&ob=av3e


Taxi Dave: 322,574 views

http://www.youtube.com/watch?v=NEjz111Hsaw

http://www.youtube.com/watch?v=NEjz111Hsaw


SOCIAL MEDIA


Gary Vaynerchuk - What is the ROI of your mother?

http://www.youtube.com/watch?v=xZY5b85KoOU

http://www.youtube.com/watch?v=xZY5b85KoOU


Facebook Trend: List Challenges

http://listchallenges.com/

http://listchallenges.com/


JULIET’STOP 5


SMART: Against Dumb

http://www.youtube.com/watch?v=ipDl5xzTuoE

http://www.youtube.com/watch?v=ipDl5xzTuoE


STANLEY STEEMER: DIY

http://www.youtube.com/watch?v=66oww_CWmUQ&feature=relmfu

http://www.youtube.com/watch?v=66oww_CWmUQ&feature=relmfu


GEICO: Insurance Taste Test

http://www.youtube.com/watch?v=5sKKatIqKaM

http://www.youtube.com/watch?v=5sKKatIqKaM


CLOROX: Potty

http://www.youtube.com/watch?v=Imz6jdTME0w

http://www.youtube.com/watch?v=Imz6jdTME0w


QUIK TRIP: How’s It Going?

http://www.funnyplace.org/stream/quiktrip-how-s-it-going-18464/

http://www.funnyplace.org/stream/quiktrip-how-s-it-going-18464/


Pizza Friday is Numantra’s weekly venue for reviewing the

latest news, innovations and accomplishments taking place in our industry and the world at large.

Our founders each have spent decades working for some of the largest ad agencies in the world. It was experience that was invaluable, ultimately, because it taught us that we just can’t keep following years of tradition if we want to have an

impact in today’s marketplace.

So we got together for a lot of serendipitous reasons and formed Numantra. Ka-boom! The forever-new marketing

braintrust that maximizes client resources with fresh insights, accountable solutions and kick-ass results was born.

Find out what Numantra can do for you.

Visit numantra.com for more information.

pizza friday 202

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