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IN THE NEWS

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IN THE NEWS



On the site, consumers can watch exclusive footage from the game. In addition, people who order from Pizza Hut during the promotion will get a coupon worth $5 off the game, along with free shipping, redeemable at EAStore.com.

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=107005



The Ad Campaign for a 'New' G.M.

Can General Motors make up for decades of mistakes and misfires in a minute? That is the ambitious goal of a 60-second commercial to begin running on television on Wednesday. The spot is already available on a Web site (gmreinvention.com) and on YouTube.

The commercial is part mea culpa, part gauzy paean to the concept of a "new" General Motors. Although portions seem self-serving, there are moments when a viewer may think, "Hey, maybe G.M. deserves another chance.

http://www.youtube.com/watch?v=a-oEudd6AYM


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numantra.com214.635.2300Link: http://adage.com/digital/article?article_id=136982



NEW YORK TIMESPreparing to Sell E-Books, Google Takes on Amazon

Google appears to be throwing down the gauntlet in the e-book market.

In discussions with publishers at the annual BookExpo convention in New York over the weekend, Google signaled its intent to introduce a program by that would enable publishers to sell digital versions of their newest books direct to consumers through Google. The move would pit Google against Amazon.com, which is seeking to control the e-book market with the versions it sells for its Kindle reading device.

Google's move is likely to be welcomed by publishers who have expressed concerns about Amazon's aggressive pricing strategy for e-books. Amazon offers Kindle editions of most new best sellers for $9.99, far less than the typical $26 at which publishers sell new hardcovers. In early discussions, Google has said it will allow publishers to set consumer prices



Microsoft Zings Google In First Ad For Bing Ad Age"From this moment on, search overload is officially over," declares a TV ad from Microsoft that launches its campaign to compete head-on against Google in the search-engine wars. Titled "Manifesto," the 60-second spot features montages of Google-owned YouTube clips juxtaposed against some news clips about the financial crises. It makes the point that its "Decision Engine" can "cut through the c[rap]."

Gayle Troberman, gm for advertising and customer engagement at Microsoft, tells Abbey Klaassen that the ad attempts to tap into the zeitgeist and elicit an emotional response about a concept that, on its face, is not emotional. "Search has been about number of results and access to everything, and when you talk to people, they don't want everything anymore," according to Troberman. "Less is the new more. ... [People] want the right things for them."

Microsoft will drive home the point about too much information -- or "search overload syndrome" -- in a second round of ads that breaks in a week or two. In the ads, a person mentions something that could be considered a keyword (such as "Hawaii") and another starts spouting off the kinds of facts and related topics that could surface in a search-results page.

http://www.youtube.com/watch?v=uy7Grx3fb2M


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Creativity


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Innovation


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Conversation


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Nestle USA's Dreyer's Grand Ice Cream, which says it created the Rocky Road flavor in 1929 to "give folks something to smile about despite their financial woes," is back at it 80 years later. To help promote its latest new "Slow Churned" flavor, the brand is running a "Taste of Recovery" essay contest, with a grand prize of $100,000. Entrants were asked to describe why they need the money, and how they would spend it to pursue their dreams.



Viral Marketing


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Pizza Friday is Numantra’s weekly venue for reviewing the

latest news, innovations and accomplishments taking place in our industry and the world at large.

Numantra is a very unique and results-driven advertising & marketing agency that was started on the crest of a tidal wave of change that ushered in the 21st Century.

Our founding partners recognized the coming of this change and purposefully created a company shaped in the image of the unstoppable future. Find out what Numantra

can do for you.

Visit hire.numantra.com for more information.

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