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THE NEWS

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Pepsi has a new promotion featuring the deceased King of Pop

The unexpected marketing announcement comes on the heels of

a new, global partnership between Pepsi and the estate of

Michael Jackson.

They are celebrating the 25th anniversary of Jackson's

multiplatinum Bad album and tour. Pepsi is producing one billion

cans plastered with Michael Jackson’s silhouette, due to release

late May 2012. The Pepsi promotion will also include live events,

iconic music and digital opportunities for fans to get special-

edition merchandise.

Though the majority of people believe that this campaign will

create buzz, most believe it will be entirely negative.

http://nuads.us/J18ZrF

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It's Time for Advertising to Take a Lesson (Gasp!) from Public RelationsAccording to a recent Ad Age article today's social-technical culture is forcing brands to

employ a new model for interacting with the public. A model based not on traditional

advertising, but in the kind of focused dialogue that public relations specializes in.

“It's clear that the future of advertising is public relations.”

It's time for agencies to get past their preconceptions, and learn how the disciplines of PR

can improve their creative thinking…Instead of trying to condense your brand into a

strategic statement, try writing a narrative for your brand. That's what public relations

does…They're not your customers; they're your constituents.

People don't buy brands. They join them. So modern brands must function like political

parties, identifying issues, expressing a coherent world view, staging debates and

structuring dialogues.

Example: For the last 10 years, the Apple brand has been primarily expressed through

product unveilings, public appearances, media coverage, online communities and

evangelist marketing not traditional advertising- yet they still have lines out their doors

every time a new product is launched- that’s PR.

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Apple’s ‘1944’ spot was their in-house takeoff based on their iconic '1984'

Recently a short film created by Apple as a spoof of

its "1984" Super Bowl spot has finally surfaced.

Called "1944," it's set during World War II and

features Steve Jobs playing FDR.

Set as a World War II tale of good vs. IBM, it is a

broadcast-quality production (said to have cost

$50,000) that was designed to fire up Apple's

international sales force at a 1984 meeting in

Hawaii.

http://nuads.us/KytBGe

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Spirit Airlines doesn’t want customers to feel cheated by refunding dying veteran’s ticket

Facebook users are rallying around a campaign to boycott Spirit Airlines, after the

carrier refused to refund the cost of a dying veteran’s flight. Jerry Meekins, a 76-year-

old former Marine, requested a refund on his $197 flight to New Jersey from Florida

after his doctor told him not to fly because he is suffering from terminal esophageal

cancer.

A chief executive for the airline told Fox News that the dying former Marine has

himself to blame for Spirit Airlines' refusal to give him a $197 ticket refund because

he skimped on a $14 insurance option -- and giving in would be “cheating” other

customers.

Meekins has now been offered a credit voucher that would have enabled him to

change the flight for a fee but he has clearly expressed his disinterest in the future

travel with the carrier.

The Boycott Spirit Airlines Facebook page has gone from having around 700 ‘likes’

earlier this week to over 29,000 as of Thursday evening.

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Pop Chips “racist” viral videoNegative PR earning them over 1,300,000 views in 48 hours.

When Pop Chips named Ashton Kutcher their “President of Pop Culture”

they likely didn’t expect the backlash that they received this Wednesday

with their new viral video. By Wednesday night the CEO released the

following statement “Our team worked hard to create a light-hearted

parody featuring a variety of characters that was meant to provide a few

laughs. We did not intend to offend anyone. I take full responsibility and

apologize to anyone we offended,”

On Thursday the brand had altered their Facebook page by deleting the

photo and personalized dating video of the “racist” character, though he

still appears in their main video.

This leaves the question- is any PR good PR for a brand like Pop Chips

or will this leave a lasting negative impression?

 http://www.youtube.com/watch?v=DLdobzj_9_I&feature=youtu.be

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NO MOTHERS DAY:Raise your voice through an act of silence

This viral video encourages mothers everywhere to silence themselves this mothers day in an effort to

spread the word about worldwide maternal health. The website and Facebook page encourage users to

share the content, donate and educate themselves on this issue.

• Approximately 358,000 women die each year due to complications in pregnancy and childbirth.

That's one woman every 90 seconds.

• For every woman who dies each year in childbirth, 20-30 more suffer from lifelong debilitating

disabilities.

• Pregnancy is the number one cause of death in women, ages 15-19, in the developing world. Nearly

70,000 young women die every year because their bodies are not ready for parenthood.

• Over 200 million women who would like to choose when they get pregnant don’t have access to

family planning.

• The United States ranks 50th globally in maternal mortality, even though it spends more on health

care per capita than any other nation in the world. African American women are four times more likely

to die in childbirth than Caucasian women.

Almost all of these deaths are preventable.

http://www.youtube.com/watch?v=x0w669fZBH8

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PRINT

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Source: Ads of the worldAdvertising Agency: G2 Brasil, São Paulo, Brazil

Copy: The Lumix TS20. Sand, snow and waterproof

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Source: Ads of the worldAdvertising Agency: G2 Brasil, São Paulo, Brazil

Copy: The Lumix TS20. Sand, snow and waterproof

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Source: Ads of the worldAdvertising Agency: G2 Brasil, São Paulo, Brazil

Copy: The Lumix TS20. Sand, snow and waterproof

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http://www.youtube.com/playlist?list=PL3245CD63DC5A4F3F&feature=mh_lolz

MIKE’STOP 5

Karie’s Top 5

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http://www.youtube.com/watch?feature=player_embedded&v=62JMfv0tf3Q

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FAIL OF THE WEEK

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http://www.youtube.com/watch?v=9xIyBVbJxRo&feature=youtu.be