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IN THE NEWS

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NEW YORK TIMESBut Wait! There's More! (Again)

Remember the Veg-O-Matic, the Pocket Fisherman and the Inside-the-Shell Egg Scrambler? To many baby boomers, those names recall the days when Jimmy Carter was in the White House and Farrah Fawcett starred in "Charlie's Angels." Now a new generation will be able to form its own memories. The Ronco Acquisition Corporation, the company behind these products, is reviving its in-your-face infomercials, even weaving in historical footage of Ron Popeil, the original pitchman.

It is part of an effort to rejuvenate Ronco, the troubled housewares company that Mr. Popeil sold in 2005 for about $56 million. A group of investors bought it, but promptly started fighting among themselves. Two years later, with a former chief executive suing over mismanagement, the company declared bankruptcy.

Now, under a new owner, Ronco is using old film of Mr. Popeil to peddle a new product, the Grillwave, and one that has not seen the studio lights in years, the Veg-O-Matic. Also coming back are some of Mr. Popeil's signature lines, like, "But wait, there's more!" "Set it and forget it!" and "Isn't that amazing?

http://www.nytimes.com/2008/10/02/business/media/02adco.html?_r=2&adxnnl=1&oref=slogin&ref=media&adxnnlx=1223047699-OjIoQW9UI8H1+dZr7u6aDw


WALL STREET JOURNALAnd in This Corner .... Marketers Take Some Jabs

Rivals Are Called Out as Comparison Spots Become Feistier During Economic Downturn; Domino's Squares Off With Subway As the economy gets ugly, marketers are getting nasty too.

From soup companies to pizza chains, marketers are stepping up their so-called attack ads, calling out rivals by name, comparing products and poking fun at competitors.

An example: This week, Domino's Pizza is giving away oven-baked sandwiches to the first 1,000 customers named Jared -- a reference to Jared Fogle, the well-known pitchman for Subway Restaurants. The Ann Arbor, Mich., pizza chain says this is the first time that it has referenced one of its competitors in an ad.

http://online.wsj.com/article/SB122289868915095901.html

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BRAND REPUBLICAgencies slam branding of $700bn bailout plan The rejection of the US government's $700bn plan to solve the financial crisis was down to a "failure of branding" in the way it was sold to the American people, according to the leaders of US ad agencies.

The plan was voted out on Monday by the House of Representatives amid widespread public anger that it was saving the skins of the Wall Street firms who had caused the financial crisis in the first place.

The rejection triggered a dive in stockmarkets around the world and shocked the Bush administration, which is now trying to get an compromise version of the bill approved. It went through the Senate yesterday, but still has to be approved by the House on Friday to be approved by congress.

Andrew Bennett, CEO of Euro RSCG, and Mary Perhach, global chief communications officer of Euro RSCG Worldwide, argue that no-one has taken the time to simplify the issue for the American people and that there was a branding failure to position the bailout as the solution most of the public wants.

Euro RSCG's view is backed by other advertising industry leaders including Bruce Haynes, managing partner of the National Media Group, an integrated marketing agency

http://www.brandrepublic.com/News/850501/Agencies-slam-branding-700bn-bailout-plan/

numantra.com214.635.2300Link: http://adage.com/digital/article?article_id=131319


EnviroFriendly Cars Important to Buyers

Last week's Research Brief about EcoGreen not being the consumers' hot button notwithstanding, a new Kelley Blue Book Marketing Research study finds that sixty-one percent of new-vehicle shoppers say it is important to purchase a vehicle from a brand that is environmentally friendly. Consumers cite Toyota, Honda and Chevrolet as first, second and third for having the most fuel-efficient and environmentally friendly vehicles. On average, consumers say they are willing to spend $2,600 more for an environmentally friendly vehicle, says the study.

Sixty percent of consumers are concerned about the environment, with the top issues being water pollution, air pollution, global warming and energy shortages. When asked what they are doing to change their lifestyles in response to environmental issues,

58 percent say they are considering a more fuel-efficient vehicle57 percent say they have changed their driving habits56 percent say they are making their home more energy efficient

New-car shoppers also are changing their spending habits in response to elevated gas prices, with nearly 50 percent saying they are shopping less for clothes, going out to eat less and spending less money on entertainment.

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Green

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Creative

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Real People

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