mastery timeline
TRANSCRIPT
MASTERY JOURNEY TIMELINEFull Sail UniversityPublic Relations, MATamara Earp
REFLECTIONS ON MY MASTERY JOURNEY
This project has allowed me to look more critically at myself and the endeavor I have embarked on. In researching each class that the Master of Public Relations will provide, I have a better understanding of what to expect in the upcoming year. I have also been given the tools needed to
reach out to those in the community both here at Full Sail as well as professionally.
MASTERY: PERSONAL DEVELOPMENT AND LEADERSHIP
Attain a better understanding of the definition of Mastery Tactic: Reading from Mastery by Robert Greene
Learn strategies for finding my own path to mastery Tactic: Watch the Lynda.com tutorial Up and Running with Tumblr
Learn skills that will be needed for the rest of my time in my master program and beyond. Tactic: Engage in discussions with fellow students to learn and reflect on
viewpoints about mastery that I had not thought of myself
PUBLIC RELATIONS IN A DIGITAL WORLD Learn how public relations is affected by a 24/7 digital environment
Tactic: Read blogs and other online publications on the subject of public relations. For example http://www.neboagency.com/blog/redefining-public-relations-in-a-digital-world/
Gain an understanding of how public relations are planned and distributed Tactic: Watch the Lynda.com tutorial by Deirdre Breckenridge Public Relations
Fundamentals
Learn the role of public relations in varying departments within an organization Tactic: Research the job descriptions of public relations roles in varying types of
companies
WRITING FOR INTERACTIVE MEDIA Learn new forms of storytelling
Tactic: Reach out to fellow classmates who may have more experience in the industry than I do
Writing for audiences in a much more broad sense than I have before Tactic: Reach out to the writing center for assistance when needed
Learn how storytelling can change with different delivery systems Tactic: Watch the Lynda.com tutorial by Guy Kawasaki The Art of Social Media
LEGAL ASPECTS OF MEDIA Learning the difference in digital media laws vs. tradition media laws
Tactic: Watch the Lynda.com tutorial by Dana Robinson Rights of Publicity: A Deeper Dive
Discover the role that the first amendment plays for a public relations specialist Tactic: Researching the first amendment
Identify impacts of future trends in the legal aspect of media. Tactic: Reaching out to industry professionals about how legal aspects of media
affect their job and where they see it going in the future
INNOVATIVE PUBLIC RELATIONS TOOLS AND RESOURCES Learn more about how social media and public relations work together
Tactic: Watch the Lynda.com tutorial by Lisa Bock Manipulate with Social Media
Discover the behavioral trends of which a public relations specialist will need to be aware Tactic: Research mass media behavioral trends
Learn the problems that new technology can present Tactic: Look into emerging forms of social media
SOCIAL MEDIA METRICS AND ROI Gain an understanding of how metrics work
Tactic: Watch the Lynda.com tutorial by Luan Wise Social Media Marketing ROI
Learn how to analyze data to determine possible trends Tactic: Read Antismoking campaign videos on YouTube and audience response:
Application of social media assessment metrics. Computers In Human Behavior on ebscohost.com
Discover how to be marketable to an employer as public relations data analyst Tactic: Look into available jobs for a public relations data analyst
MARKET AND CONSUMER RESEARCH ANALYSIS
Learn how to identify what type of market is needed for a specific project Tactic: Research the types of commonly used demographic terms.
Become efficient in using tools required compile demographic information Tactic: Research commonly used metrics tools by different types of organizations
Learn how to match the proper tools to ensure an organizational objective Tactic: Read How to get the most out of application aware network performance
monitoring by Gary Kaiser, found on lexisnexis.com
MEDIA RELATIONS Learn what the old standard of what a journalist was vs. what it is now
Tactic: Check into credible media outlets to see how they utilize modern methods of communication
Learn how to engage the media community Tactic: Research trend history in a specific subject to see how different outlets
delivered the same information to the public
Learn to speak to experts with authority. Tactic: Watch the Lynda.com tutorial by Gabe Villamizar Social Selling with Twitter
EVENTS MARKETING AND PRODUCTION
Learn the basics of how to publicize an event Tactic: Search for event planning mentors I can speak with directly
Discover how to create buzz about a digital event Tactic: Read the article by Tamlyn Jones Digital helping hand for a celebration of
city's fashion scene, found on lexisnexis.com
Learn how events can enhance digital and real world interactions. Tactic: Look for a digital event that I can attend so I can experience it as a
consumer
REPUTATION MANAGEMENT STRATEGIES Learn to translate collected data into decision making
Tactic: Seek out one of mentors and speak with them on the subject of reputation management
Learn strategies for defending and repairing a clients reputation Tactic: Watch any reputable news outlet while discussing politics to see a public
relations specialist in action
Discover how to protect my own professional reputation. Tactic: Watch the Lynda.com tutorial by Lida Citroën Repairing Your Reputation
our-Reputation/441832-2.html
THE ONLINE MEDIA ROOM Learn how to identify an organizations media engagement and outreach
page Tactic: Search various company websites to identify their outreach pages
Learn how to strengthen my clients online media presence Tactic: Watch the Lynda.com tutorial by Deirdre Breackenridge Media Training
Achieve an understanding of how to in cooperate a clients media outreach into social network sites. Tactic: Research several companies social media pages
PUBLIC RELATIONS FINAL PROJECT AND THESIS
Create an outstanding capstone project that I can use to help propel my career Tactic: Engage all of the skills I have learned in this program to create my
capstone project
Demonstrate an in-depth knowledge of the public relations industry Tactic: Create a personal website to market myself and my industry knowledge
Deliver my thesis successfully Watch the Lynda.com tutorial by Brad Batesole Define Your Brand Personality
CLUBS, ORGANIZATIONS, AND ASSOCIATIONS TO JOIN AT FULL SAIL UNIVERSITY Entertainment Networking Society Industry Collaboratives Women of Full Sail University Intertainment Marketing Association Creative Writing Club
There is not a club or association specifically for Public Relations. I plan to look into how to create one.
INNOVATIVE COMPANIES 42West FleishmanHillard Disney Universal Edelman
REAL WORLD EXPERIENCE(PROFESSIONAL ORGANIZATIONS) Public Relations Society of America Alliance for Women in Media Entertainment Publicists Professional Society Organization of American Women in PR PR Council
CHARACTERISTICS OF A MENTOR Knowledgeable & Successful
“In selecting a mentor, you will want to keep in mind your inclinations and Life’s Task, the future position you envision for yourself. The mentor you choose should be strategically aligned with this” (Greene, 2012, p.112).
Understanding & Patient “If, like Jung, you are somewhat confused and ambivalent about your direction, it
can be useful to choose someone who can help you gain some clarity about what you want, someone important in the field who might not fit perfectly with your tastes” (Greene, 2012, p. 112).
Unafraid to hurt my ego in order to help me “Sometimes part of what a mentor shows us is something we will want to avoid
or actively rebel against” (Greene, 2012, p.112).
MENTORS Meredith O’Sullivan Wasson –west coast managing director for 42West. Phone:
310.447.4442 Email: [email protected] Juliet Terzieff –owner of ZSC Entertainment. facebook https://
www.facebook.com/ZSCEntertainment Email: [email protected] Caitlin Scott – publicist at PMK-BNC. Phone :310.8534.4800 Email: [email protected] Sarah Rose Attaman – Founder of Sarah Rose PR. Phone: 410.645.1811 Email:
[email protected] Sarah Coppersmith – VP of Scott Circle. Phone: 202.695.8225 Email:
[email protected] Ashley Mccollum – Chief Of Staff at Buzzfeed Phone: 212.431.7464 Email:
January Mastery: Personal
Development and
Leadership
February Public
Relations in the Digital
World
March Writing for Interactive
Media
April Legal
Aspects of Media
May Innovative
Public Relations Tools and Research
June Social Media
Metrics and ROI
July Market and Consumer
Research Analysis
August Media Relations
September Events
Marketing and Production
October Reputation
Management
November The online
Media Room
December Public
Relations final Project and
Thesis
GRADUATION!!!
RESOURCES Batesole, B. (2016, May 04). Define your brand personality. Retrieved February 25, 2017, from
https://www.lynda.com/Twitter- tutorials/Define-your-brand-personality/480768/495367-4.html Breakenridge, D. (2015, August 27). Media Training. Retrieved February 25, 2017, fromhttps
://www.lynda.com/Business-Skills-tutorials/Media-Training/371727 2.html?srchtrk=index%3A5%0Alinktypeid%3A2%0Aq%3Aonline%2Bmedia%2Broom%0Apage%3A1%0As%3Arelevance%0Asa%3Atrue%0Aproducttypeid%3A2
Breakenridge, D. (2014, December 22). Public Relations Fundamentals. Retrieved February 23, 2017, from https://www.lynda.com/Marketing-Public-Relations- tutorials/Public-Relations-Fundamentals/186110-2.html
Bock, L. (2016, August 26). Manipulate with social media. Retrieved February 23, 2017, from https://www.lynda.com/CEH-tutorials/Manipulate-social-media/503993/528628-4.html
Citroën, L. (2016, June 16). Repairing Your Reputation. Retrieved February 25, 2017, from https://www.lynda.com/Career-Development- tutorials/Repairing-Your-Reputation/441832-2.html
Chung, J. E. (2015). Antismoking campaign videos on YouTube and audience response: Application of social media assessment metrics. Computers In Human Behavior, 51114-121. doi:10.1016/j.chb.2015.04.061. Retrieved February 23, 2017, from www.Ebscohost.com
Greene, R. (2012). Mastery. New York: Viking Penguin. Jones,T. (September 3, 2015). Digital helping hand for a celebration of city's fashion scene; TECH and Digital. Birmingham
Post, Retrieved from www.lexisnexis.com/hottopics/lnacademic Kaiser, G (January 14, 2016). How to get the most out of application aware network performance monitoring. Network
World, Retrieved from www.lexisnexis.com/hottopics/lnacademic
RESOURCES CONTD. Kawasaki, G. (2015, July 20). Writing "The Art of Social Media". Retrieved February 23, 2017, from
https://www.lynda.com/Business- Skills-tutorials/Writing-Art-Social-Media/377526/420151-4.html Redefining Public Relations in a Digital World. (2013, August 27). Retrieved February 23, 2017, from
http://www.neboagency.com/blog/redefining-public-relations-in-a-digital-world/ Robinson, D. (2016, April 13). Rights of Publicity: A Deeper Dive. Retrieved February 23, 2017, from
https://www.lynda.com/Business- Skills-tutorials/Rights-Publicity-Deeper-Dive/365279-2.html Seeley, J. (2012, February 15). Up and Running with Tumblr. Retrieved February 23, 2017, from
https://www.lynda.com/training/Up-and- Running-with-Tumblr/95698-2.html Villamizar, G. (2017, February 16). Social Selling with Twitter. Retrieved February 25, 2017, from
https://www.lynda.com/Twitter- tutorials/Social-Selling-Twitter/551495-2.html Wise, L. (2017, January 12). Social Media Marketing ROI. Retrieved February 23, 2017, from
https://www.lynda.com/HootSuite- tutorials/Social-Media-Marketing-ROI/504398-2.html
My Tumbler link - https://www.tumblr.com/blog/maraearp8