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Mastery Journal timeline CREATIVE WRITING

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  • Mastery Journal timelineCREATIVE WRITING

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  • Corporate storytelling is about winning

    Acceptance of a new product, service or ideaHigher revenues and shareholder returnsClear understanding of your value proposition

    and developing narratives that simply and compellingly relate "the story" to customers, prospects, investors, media, employees and others in a way that motivates them to think or act favorably.(What is Corporate Storytelling, n.d.)

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  • Mastery: Personal Development & Leadership

  • Mastery: Personal Development & LeadershipGOAL

    Use mastery concepts to demonstrate personal development and leadership skills

    STRATEGIES

    Share key learnings and special topics with colleagues each week Create and update Mastery Journal artifactsBlogTimelineTurning Point videoWeekly Inspiration postsReview guidance on APA stylePurdue OWLCitation MachineComplete tutorialsiMovie: http://www.lynda.com/iMovie-training-tutorials/229-0.htmlTumblr: Up and Running with Tumblr with Justin SeeleyDiigo: http//vimeo.com/12687333SWOT Analysis

  • The Art of Visual Storytelling

  • The Art of Visual Storytelling GOAL

    Use images and traditional storytelling techniques to design new visual narratives for application in the workplace

    STRATEGIES

    Share key learnings and special topics with colleagues each week Update Mastery Journal artifactsTimelineWeekly Inspiration postsSelf study topicsCreate concept for year-end Board of Directors videoRead 10 Rules for Visual Storytelling http://mindymcadams.com/tojou/2011/10-rules-for-visual-storytelling/Read 21 Awesome Storytelling Techniques http://www.amandalewan.com/blog/digital-storytelling/25-21-awesome-storytelling-techniquesComplete Lynda.com tutorials: Storytellingin avisualprofessionVisualstorytellingin PR: Videos, infographics, images, and morePresentation styles andstorytelling

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  • Script Analysis and Criticism

  • Script Analysis and Criticism GOAL

    Use the elements that create powerful narratives and integrate in various multimedia formats for application in work place

    STRATEGIES

    Share key learnings and special topics with colleagues each week Update Mastery Journal artifactsTimelineWeekly Inspiration postsSelf study topicsCreate Vision, Values & Covenants vignettesWatch Script Analysis & Criticism video https://www.youtube.com/playlist?list=PLB_8tV0SYIZnuI-3cZbneMK9ah-OdeWLeComplete Lynda.com tutorials:Video Script Writing

  • Character Creation and Development

  • Character Creation and Development GOAL

    Create character dossiers, dialogue, and short scenes that demonstrate three-dimensional, well- rooted characters

    STRATEGIES

    Share key learnings and special topics with colleagues each week Update Mastery Journal artifactsTimeline UpdateWeekly Inspiration PostsSelf study topicsRead Character Creation & Development Theory(Or, How To Make Characters 101!) http://www.springhole.net/writing/character-creation-and-development-theory.htmRead What a 'character (Renzi, 2010)Complete Lynda.com tutorials:Character Creation & DevelopmentDevelopingthecharacterScreenwritingFundamentals - Your character's desiresPlot and character development

  • Episodic and Serial Writing

  • Episodic and Serial Writing GOAL

    Use the elements of structure, character, and formatting, breaking episode storylines, planning multi-episode plot and character arcs

    STRATEGIES

    Share key learnings and special topics with colleagues each weekUpdate Mastery Journal artifactsTimelineWeekly Inspiration postsSelf study topicsRead How To Write Episodic/Serialized Fiction http://blog.karenwoodward.org/2013/04/how-to-write-episodic-serialized-fiction.htmlRead How to keep a series interesting (Perry, 2011)Read Lessons Learned: Developing a Serio-Episodic Story http://www.geniusonhold.com/2015/07/03/lessons-learned-developing-a-serio-episodic-story/Complete tutorials:The Specialized World of TV Writing https://www.youtube.com/watch?v=6oQoKRvk0tg&list=PLB_8tV0SYIZnGOgHE3KCAMGj1THqj-Uhv

  • Film Screenwriting

  • Film Screenwriting GOAL

    Write a script; use film structure, plot points and sequences

    STRATEGIES

    Share key learnings and special topics with colleagues each week Update Mastery Journal artifactsTimelineWeekly Inspiration PostsSelf study topicsRead Three approaches toscreenwriting (Leddy, 2005)Read 21 questions to keep your screenplay on track (Landau, 2011)Complete Lynda.com tutorials:Think like a screenwriter

  • Writing for Games

  • Writing for Games GOAL

    Understand the use of storytelling in how games are created for a variety of video games, gaming genres, and gaming platforms

    STRATEGIES

    Share key learnings and special topics with colleagues each week Update Mastery Journal artifactsTimelineWeekly Inspiration PostsSelf study topicsCreate STEM story for game to support Dream Big IMAXRead Story is where the action is (Heaven, 2014)Read Playing the hero (Dubbelman, 2011)Complete tutorials:Avadon: A Case Study In Storytelling https://www.youtube.com/watch?v=uKjJD1JPAPE&list=PL7vwuwdSeipeug25WzGaNYWuParBAepkHStorytelling in Video Games https://www.youtube.com/watch?v=BHb5eJlzdC4

  • Storytelling and Storyboarding for Animation

  • Storytelling and Storyboarding for Animation GOAL

    Create a script for an animation short using visual storytelling, narrative structures, character creation and development, scriptwriting, and storyboarding

    STRATEGIES

    Share key learnings and special topics with colleagues each week Update Mastery Journal artifactsTimelineWeekly Inspiration postsSelf study topicsRead The Art ofStoryboardingin video Activated Communication (Davis, 2004)Read Storyboarding: Comics, Graphic Novels, and Engaging Learners (Abram, 2008)Complete Lynda.com tutorials:Storytelling at workStorytelling and storyboarding

  • Advanced Script Editing

  • Advanced Script Editing GOAL

    Edit and revise different elements of the theses script using four different stages of editing: big picture, character, scene, and line-by-line

    STRATEGIES

    Share key learnings and special topics with colleagues each week Update Mastery Journal artifactsTimelineInspiration postsSelf study topicsRead Fresh Ears, Fresh Eyes: FinalEditingThrough Reading Aloud (Gerwing-Moore, 2012)Read NeuroticEditing (Ricks, 2012)Complete following tutorials:Introduction and Script Formatting - The Art of Filmmaking and Editing https://www.youtube.com/watch?v=DYkvP6wEvjw

  • Creative Writing Portfolio I

  • Creative Writing Portfolio I GOAL

    Begin development of a professional,viable script including visual storytelling, narrative structures, character creation,and storyboarding

    STRATEGIES

    Share key learnings and special topics with colleagues each week Update Mastery Journal artifactsTimelineWeekly Inspiration postsSelf study topicsRead ScriptwritingLike the Pros (Schleger, 1990)Read How to WRITE a SCRIPT: The Inside Story (Greenberg, 2006)Complete Lynda.com tutorials:From notecards to final draft the writing process

  • Creative Writing Portfolio II

  • Creative Writing Portfolio II

    GOAL

    Reevaluate the writing elements, authenticity, compelling qualities, and feasibility of the concept script; implement project plans and begin the writing process.

    STRATEGIES

    Share key learnings and special topics with colleagues each week Update Mastery Journal artifactsTimelineWeekly Inspiration PostsSelf study topicsRead The Habits of Highly Productive Writers (Toor, 2014)Read Writing, Rewriting, and Working Through (Bernstein, 2008)Complete following tutorials:How To Tell A Story: Quick-Learn Storytelling Techniques! https://www.youtube.com/watch?v=mOA8mUflH-Q

  • The Business of Creative Writing

  • The Business of Creative Writing GOAL

    Learn about the business of creative writing, marketing, publishing, and legal basics, current issues, topics, and trends, literary agents and unions, new technologies, and new opportunities.

    STRATEGIES

    Share key learnings and special topics with colleagues each week Update Mastery Journal artifactsTimelineWeekly Inspiration PostsSelf study topicsRead The art of pitching a script (Writing, 2000)Read 3 views on getting yourscriptto film (Leddy, 2006)Complete following tutorials:The Art and Business of Writing https://www.youtube.com/watch?v=FIaHkfj710Y

  • Industry LeadersINTERNAL COMMUNICATIONS

    Steve Crescenzo

    Owner, Crescenzo Communications http://crescenzocomm.com/(312) 286-6696

    Luke Dodd

    Digital content manager, Melcrum Internal Communicationshttp://lukedoddcomms.tumblr.com/

    Mark Ragan

    CEO, Ragan [email protected](773) 456-1376

    EMPLOYEE ENGAGEMENT

    Rodney Jordan

    Director of Employee Communications, Bill and Melinda Gates Foundationhttp://www.rodneyjordancomms.com/

    Diana Oreck

    Vice President, The Ritz-Carlton Learning Centerhttp://ritzcarltonleadershipcenter.com/[email protected]

    Tim Wright

    Performance Consultant and Employee Engagement experthttp://wrightresults.com/

  • Industry AssociationsInternational Association of Business CommunicatorsAward ProgramsGold QuillSilver Quill

    Conference Board Council on Corporate CommunicationsHost meeting/set agenda - Houston office

    Corporate Executive BoardCommunications Leadership BoardUse resources for Knowledge Management network

  • Innovative Companies and HeroesInnovative Companies and HeroesMark Schwahn One Tree HillWinnie HolzmanMy So-Called Life

  • Full Sail CommunityTo provide an arena for Women at Full Sail to address and discuss issues that affect them in a safe environment. Students will have the opportunity to network with women from other degree programs with the hopes of creating a support system. Students will be equipped to be successful women in the industry.The Creative Writing Club serves you in a number of ways. Meetings will be held to facilitate creative writing workshops, and the group as a whole willpursue education in areas of creative writing that are not specifically covered in Full Sail degree programs. Potential topics for discussion includepoetry, nonfiction, literary translation, and other general writing concepts. The group will also facilitate presentations by faculty and students pertainingto these topics, which will help prepare you to enter your industry no matter what field you are aspiring to enter.Entertainment Networking Society provides Full Sail students with the skills to cultivate personal and business relation ships in an effort to enhance their careers. Members conduct and participate in fun and high-impact workshops on a monthly basis to build their networking skills

  • Mentors

  • And, mentors have

  • Mastery Journey TimelineMastery: Personal Development & LeadershipMastery Journal blogMastery Journal timelineTurning Point iMovieBechtel Globe newsletterThe Art of Visual StorytellingPR News: PR Platinum Award luncheonIABC Silver Quill Awards dinnerConcept for Board of Directors videoBechtel customer e-newsletterScript Analysis & CriticismDraft Vision, Values & Covenants vignettesCharacter Creation & DevelopmentConference Board Council meetingEpisodic & Serial WritingDevelop VV&C webisode seriesBoD Holiday year end video

    Film ScreenwritingDevelop concept for Bechtel anniversary documentary2015 Goals kick-off campaignWriting for GamesCreate STEM story for game to support Dream Big IMAX videoHost Conference Council Board meetingStorytelling & Storyboarding for AnimationAdvanced Script EditingBechtel Globe newsletterCreative Writing Portfolio IBechtel customer e-newsletterCreative Writing Portfolio IIConference Board Council MeetingIABC Gold Quill AwardsThe Business of Creative WritingBechtel Globe newsletter

  • ReferencesFull Sail Catalog (2015). Volume XXVI, Edition 2, 05.2015.Greene, Robert. (2012). Mastery. Penguin Books. VitalBook file.International Association of Business Communicators. (n.d.). Retrieved on August 19, 2015 from http://jobs.iabc.com/home/index.cfm?site_id=65LinkedIn. (n.d.). Retrieved on August 18, 2015 from https://www.linkedin.com/home?trk=nav_responsive_tab_homeWhat is Corporate Storytelling (n.d.) Retrieved from http://www.thecorporatestoryteller.com/storytelling.html

    IMAGESStorytelling (n.d.). Retrieved from www.business2community.comQuotes + Thoughts (n.d.). Retrieved from www.dianhasan.wordpress.comStorytelling: One Frame at a Time (n.d.). Retrieved from www.groovedigitalmarketing.comScript (n.d.). Retrieved from www.powtoon.comCharacter Profile (n.d.). Retrieved from www.scholastic.comSerial (n.d.). Retrieved from www.wsj.comDirectors Script (n.d.). Retrieved from www.aub.ac.ulTypewriter: Scene (n.d.). Retrieved from www.technologytell.comAnimation Film (n.d.). Retrieved from www.gc-solutions.netScript Editing (n.d.). Retrieved from www.bang2write.comWhats Your Story? (n.d.). Retrieved from www.dtelepathy.comTake 2 (n.d.). Retrieved from www.matthewtaylor.comSold (n.d.). Retrieved from www.xyon.com

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