LinkedIn Marketing Strategies

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Slides from my Social Media Marketing World Session on LinkedIn Marketing Strategies for Business Professionals

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<ul><li> 1. Powerful LinkedInMarketing StrategiesPresented by Stephanie Sammons #SMMW13(@stephsammons) Design 2013 Social Media Examiner, Content Copyright Presenter Do not distributeMarch 24, 2013Friday, April 12, 13</li></ul> <p> 2. Who Are You? Design 2013 Social Media Examiner, Content Copyright Presenter Do not distribute 2Friday, April 12, 13 3. Every Professional Can Benefit... Cultivate new leads, clients/customers, and business advocates (or help your rm do this) Engage with existing clients/customers Identify, source, recruit partners/employees Find employment/work projects Become an inuencer/industry thought leader Uncover countless professional growth opportunities Teach employees/partners/vendors/clients to follow your lead Design 2013 Social Media Examiner, Content Copyright Presenter Do not distribute 2Friday, April 12, 13 4. A Network of 200 Million Affluent, Educated Decision-Makers Design 2013 Social Media Examiner, Content Copyright Presenter Do not distribute 2Friday, April 12, 13 5. LinkedIn = The Professional Web 200 Million+ active and engaged members with a purpose (to gather insights and network) Default Professional Online Identity (1st stop) 5.7 Billion People Searches (2012) 2 new members per second (39% YoY Growth) 1 Billion Endorsements Given/Received 25 Million Daily Profile Views Design 2013 Social Media Examiner, Content Copyright Presenter Do not distribute 2Friday, April 12, 13 6. What Makes LinkedIn a PremiumSocial Network? Aspirational/Productive Relationship-centered Higher quality network (scale more quickly) Good Behavior (mostly) Email inbox integration (opt-in, trusted) Search engine visibility Inside search capabilities (recently improved!) Less competition (for the time being) Design 2013 Social Media Examiner, Content Copyright Presenter Do not distribute 2Friday, April 12, 13 7. Always Have an Influence Mindset:1) Help someone solve a problem2) Help someone get smarter3) Help someone achieve more If you build influence, you wont have to sell Design 2013 Social Media Examiner, Content Copyright Presenter Do not distribute 2Friday, April 12, 13 8. 4 LinkedIn Marketing Strategies for Building Influence...and Business Design 2013 Social Media Examiner, Content Copyright Presenter Do not distribute 2Friday, April 12, 13 9. #1)Build Powerful LinkedIn Profile Equity Design 2013 Social Media Examiner, Content Copyright Presenter Do not distribute 2Friday, April 12, 13 10. Your Professional Store Filled With Help Design 2013 Social Media Examiner, Content Copyright Presenter Do not distribute 2Friday, April 12, 13 11. Professional Profile Best PracticesComplete every section possible (makeLinkedIn smarter about you)Update/improve frequently1st person (Avoid industry jargon)Add Skills/Expertise (keywords!)Give (to get) endorsements (search equity?)Add Media (use supported providers)Make everything public (exposure/visibility) Design 2013 Social Media Examiner, Content Copyright Presenter Do not distribute 2Friday, April 12, 13 12. Embrace Endorsements...G2G Design 2013 Social Media Examiner, Content Copyright Presenter Do not distribute 2Friday, April 12, 13 13. Build a Company Page (Brand Asset) Small Business Big Brand Design 2013 Social Media Examiner, Content Copyright Presenter Do not distribute2Friday, April 12, 13 14. Company Profile Best PracticesComplete page leveraging all features possibleAdd graphics and rich media to pageProduct/Services (calls to action?)About section - use keywordsAsk for recommendations from clients/customers(through LinkedIn)Create different views for different target marketsShowcase career opportunities (paid) Design 2013 Social Media Examiner, Content Copyright Presenter Do not distribute 2Friday, April 12, 13 15. Ask for Product/Service Recs Design 2013 Social Media Examiner, Content Copyright Presenter Do not distribute 2Friday, April 12, 13 16. #2)Build an IntelligentNetwork Design 2013 Social Media Examiner, Content Copyright Presenter Do not distribute 2Friday, April 12, 13 17. Your Network is Your Ticket to GrowthEvery new connection is an opportunity to grow yourvisibility and expand your influence within yourindustry...and beyond. Design 2013 Social Media Examiner, Content Copyright Presenter Do not distribute 2Friday, April 12, 13 18. Build Your Personal Network Strategically...Make relevant and targeted connections (make LinkedInsmarter about you)Dont limit your connections (bigger network = morerelated search appearances)Find the low hanging fruit (PYMK, Alumni, Groups)Follow and connect with industry influencersFollow relevant companies to find connectionsInvite connections on website/blog/emailUse improved LinkedIn people search! (find intersections) Design 2013 Social Media Examiner, Content Copyright Presenter Do not distribute 2Friday, April 12, 13 19. Build Your Company Page Followers Initiate Follow exchanges with industry partners, vendors, advocates Promote page to email database Utilize Company Follow button on website/blog Cross promote on other social networks Run follow or recommendation ads Strive for engagement (follower network exposure) Get to 200 followers for traction (best advocates) Design 2013 Social Media Examiner, Content Copyright Presenter Do not distribute 2Friday, April 12, 13 20. #3)Build Network Influence Design 2013 Social Media Examiner, Content Copyright Presenter Do not distribute 2Friday, April 12, 13 21. How to Build Influence on LinkedIn? Help your network solve a problem, get smarter, achieve more Position yourself/your company as an industry thought leader Be Personable Be the go-to resource in your industry (leverage LinkedIn Today) Be consistent to be memorable Invest in dialogue (discussions/engagement) ITS A PROCESS! Design 2013 Social Media Examiner, Content Copyright Presenter Do not distribute 2Friday, April 12, 13 22. Building Influence Drives Profile Views Design 2013 Social Media Examiner, Content Copyright Presenter Do not distribute 2Friday, April 12, 13 23. LinkedIn Profile Views Lead to...More Connections and FollowersMore exposure to your status updatesRecommendations/EndorsementsEngagement/DialogueReferral TrafficRecognition/MemorableBusiness opportunities Design 2013 Social Media Examiner, Content Copyright Presenter Do not distribute 2Friday, April 12, 13 24. Comments = Dialogue &amp; Exposure Comments trump Likes and Shares Design 2013 Social Media Examiner, Content Copyright Presenter Do not distribute 2Friday, April 12, 13 25. LinkedIn GroupsUse Groups to build thought leadership and facilitate discussions... Source high quality well-managed LinkedIn Groups Design 2013 Social Media Examiner, Content Copyright Presenter Do not distribute2Friday, April 12, 13 26. Find Influencer topics that do well -Comment &amp; Share -Blog about it and share again! Design 2013 Social Media Examiner, Content Copyright Presenter Do not distribute 2Friday, April 12, 13 27. Strive for Engagement on Company Pages Design 2013 Social Media Examiner, Content Copyright Presenter Do not distribute 2Friday, April 12, 13 28. #4)Leverage LinkedIn Tools Design 2013 Social Media Examiner, Content Copyright Presenter Do not distribute 2Friday, April 12, 13 29. LinkedIn Today (News with Social Context) Sharing relevant news with insightful commentary and opinion positions you as the expert... use the news! Design 2013 Social Media Examiner, Content Copyright Presenter Do not distribute 2Friday, April 12, 13 30. LinkedIn InMail Design 2013 Social Media Examiner, Content Copyright Presenter Do not distribute 2Friday, April 12, 13 31. LinkedIn Social Ads Design 2013 Social Media Examiner, Content Copyright Presenter Do not distribute 2Friday, April 12, 13 32. @MentionsInitiate dialogueEmpower, compliment, thank, promote others(G2G)1st degree connections (and comments)Twitter integrationExposure to connections networks Design 2013 Social Media Examiner, Content Copyright Presenter Do not distribute 2Friday, April 12, 13 33. SlideshareLinkedIn owns Slideshare.netExpand visibility and reach in both networksAdd to profile - showcase your professional insightsSlideshare ads Design 2013 Social Media Examiner, Content Copyright Presenter Do not distribute 2Friday, April 12, 13 34. Consider Advanced Tools &amp; Strategies Premium Accounts Start your own group Mobile apps for on-the-go engagement LinkedIn publisher/share button LinkedIn Developer Tools (LinkedIn logins) Design 2013 Social Media Examiner, Content Copyright Presenter Do not distribute 2Friday, April 12, 13 35. LinkedIn Developer Tools/Integrations Design 2013 Social Media Examiner, Content Copyright Presenter Do not distribute 2Friday, April 12, 13 36. More LinkedIn Insights? http://www.stephaniesammons.com @StephSammons Design 2013 Social Media Examiner, Content Copyright Presenter Do not distribute 2Friday, April 12, 13 </p>