linkedin & content marketing | practical strategies from oneupweb
DESCRIPTION
LinkedIn is a powerful tool for many reasons. While most people understand its usefulness for social and professional networking, LinkedIn can be molded into a powerful content marketing platform. Keep in mind the following tips: • Make sure your content is optimized for mobile users • Promote only your best content, and use images and videos liberally • Be real. Take off your sales hat for LinkedIn, and focus instead on your high-quality content Remember—make LinkedIn work for you (as more than just a social networking site) by integrating it into your larger content marketing strategy, and your business will thank you for it. Discover our capabilities at http://www.oneupweb.com/capabilities/.TRANSCRIPT
THINK ABOUT
THIS
What is LinkedIn? (Multiple Choice)
A. The world’s most popular social network for business professionals
OR…
B. A powerful platform for content marketing
“BOTH,” Actually, if you said,
you’re correct.
BUT HOW DOES MY BRAND USE IT?
We’re getting there.
CALM DOWN.
HERE ARE 5 TIPS
Optimize
FOR MOBILE
01
The best content
IS WORTHLESS if not optimized for the user
Share What’s Good,
PROMOTE WHAT’S BEST
02
Show & Tell, But
MOSTLY SHOW
03
98% HIGHER LinkedIn updates
with images average a
comment rate
SOURCE: LinkedIn
75% HIGHER And updates with video generally
demonstrate a
share rate
SOURCE: LinkedIn
LinkedIn is
A TEAM SPORT
04
Employees are ambassadors,
LINKEDIN IS AN EMBASSY
and content marketing is diplomacy
Lose the
SALES SHTICK
05
Lots of people join LinkedIn
TO SELL
NO ONE joins to be sold
FOCUS ON CONTENT
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