facebook & linkedin: practical uses for small businesses

Download Facebook & LinkedIn: Practical Uses for Small Businesses

Post on 13-May-2015

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Presented at NC Business Builders. This slideshow covers several ways to use Facebook & LinkedIn for small business.

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  • 1.Practical uses for small businesses
    LinkedIn & Facebook
    2011 jenMEDIAware

2. Focus on Five
2011 jenMEDIAware
Similarities
Differences
Overview Facebook Personal Pages & Company Pages
Overview LinkedIn Personal & Company Pages
Q & A
3. Similarities
2011 jenMEDIAware
Profile
Company Page
Share Relevant Content
4. Facebook
LinkedIn
2011 jenMEDIAware
Friends
Company Page
Endgame: Blurred lines
Insights
B2C
Connections
Company Profile
Endgame: ALWAYS Business & Professional development
Analytics
B2B
Differences: Facebook & LinkedIn
5. is for business too
Facebook
2011 jenMEDIAware
6. Facebook Personal Pages
2011 jenMEDIAware
Use for communicating with family & friends
Monitor your privacy settings
Use lists to manage who can see what
If you want a company page, they are a necessary evil!
7. Facebook Personal Page
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8. Facebook Business Page
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9. Things to Do with a Company Page
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Best for B2C communications
Communicate with existing clients
Build loyalty
Answer questions
Share specials
Timely information
Customers become your advocate
Support other brands/businesses
Use Facebook As
10. Best Time to Post Content
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8AM: First thing in the morning
3PM: Mid-afternoon
6PM: After dinner
11. Update Page
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Regularly
1-3 times per week is optimal
CTA Call to Action
12. Facebook To-Dos
Start (or RE-start!) a company page
Get 25 followers reserve your name
Reserve your name before you get 99 followers
2011 jenMEDIAware
13. Professional. Business. Connections.
LinkedIn
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14. LinkedIn is an Online Resume
For you
For your company
2011 jenMEDIAware
15. LinkedIn Personal Page
2011 jenMEDIAware
Complete your profile 100%
Ask past colleagues for recommendations
Join relevant groups
Establish yourself as an expert
16. LinkedIn Company Page
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Overview
Careers
Products & Services
Analytics
17. Overview Page
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18. 2011 jenMEDIAware
Company Overview
Services/Product Description
Connections In Your Network
Twitter/Blog Feed
General Info
Recent Activity
19. Products & Services
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List & describe
Great place to showcase
Add recommendations from clients/customers
20. Analytics
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Only visible to page admins
Page Views
Unique Visitors
Products & Services
Members following your company
21. Importance of Analytics/Insights
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Review periodically
See whats working
Adjust your strategy
22. A few more items
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Link your new pages
Google Farmer/Panda update
Update regularly!
23. Please Like JENMEDIAWare on facebook
&
Follow our company on linkedin!
2011 jenMEDIAware
Call To Action
24. Authenticity
Consistency
Control your content
Know your audience
Conclusion
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25. Helpful Links
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http://www.facebook.com/pages/manage/
Click on Create Page
http://www.linkedin.com/companies
Click on add a company
http://learn.linkedin.com/
http://www.facebook.com/help/
http://www.jenMEDIAware.com
26. 2011 jenMEDIAware
Q & A