facebook, twitter, google+ and linkedin

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  • 1.Facebook, Twitter, Linkedin andGoogle+ Overview By Danielle BrigidaNational Wildlife Federation @Starfocus or brigidad@nwf.org

2. Confession:Im a Wildlife and Technology Geek Learningabout theenvironment is FUN! 3. Well Cover 4. There are over 100,000non-profit pages on Facebook 5. An average user is connected to 80community pages, groups and events 6. Page, Group, Profile 7. Understanding Terminology Status Update your friends with links, photos, or info Admin Person who runs a page or group. Wall Public messaging on your profile News Feed Where you can view friend/page updates Insights Facebook page analytics Tagging Type the "@" symbol. Select thefriend, page, event, group or app you want to tag fromthe drop-down menu. 8. Facebook Page Must have an official rep as an admin Communicates broadly(comments, posts) Posts and pages are available toeveryone Anyone can Like your page Admins post under the page name Tabs and Insights are available 9. Facebook Group Closed space for small groups Offers more privacy settings andoptions Members must be approved or addedby other members They are notified by default Collaborate through chats, photoalbums, docs and group events No insights or tabs available 10. Use Custom Audiences 11. Use Powerful Imagery and Ask Questions 12. Use Facebook as your page Comment on other pages and photos Respond to other comments 13. (Wherever You Send Them) Make Sharing Easy 14. Explore Causes on Facebook 15. Be Yourself 16. Create a Welcome Page with iframeshttp://bit.ly/iFrameTabs 17. Facebook Ads Brand Awareness Drive offsite Traffic Education/outreach Relevant/Crisis Specific Ads Fan/engagement increasehttp://nonprofitorgs.wordpress.com/2010/02/09/an-experiment-with-facebook-advertsing-for-nonprofit-organizations/ 18. Understanding Facebook Insights 19. What these numbers mean These stats are not real time (day lapse) Hover over the question marks for more info They span a week of data 20. Breakdown Fans