facebook, twitter, google+ and linkedin
TRANSCRIPT
Facebook, Twitter, Linkedin and Google+ Overview
By Danielle BrigidaNational Wildlife Federation
@Starfocus or [email protected]
Confession: I’m a Wildlife and Technology Geek
Learning about the
environment is FUN!
We’ll Cover…
There are over 100,000 non-profit pages on Facebook
An average user is connected to 80 community pages, groups and events
Page, Group, Profile
Understanding Terminology
• Status – Update your friends with links, photos, or info• Admin – Person who runs a page or group.• Wall – Public messaging on your profile• News Feed – Where you can view friend/page updates• Insights – Facebook page analytics• Tagging – Type the "@" symbol. Select the friend, page,
event, group or app you want to tag from the drop-down menu.
Facebook Page• Must have an official rep as an admin• Communicates broadly
(comments, posts)• Posts and pages are available to
everyone • Anyone can “Like” your page • Admins post under the page name• Tabs and Insights are available
Facebook Group
• Closed space for small groups • Offers more privacy settings and options• Members must be approved or added
by other members• They are notified by default• Collaborate through chats, photo
albums, docs and group events• No insights or tabs available
Use Custom Audiences
Use Powerful Imagery and Ask Questions
Use Facebook as your page…
• Comment on other pages and photos• Respond to other comments
(Wherever You Send Them) Make Sharing Easy
Explore Causes on Facebook
Be Yourself
Facebook Ads
• Brand Awareness• Drive offsite Traffic• Education/outreach• Relevant/Crisis Specific Ads• Fan/engagement increase
http://nonprofitorgs.wordpress.com/2010/02/09/an-experiment-with-facebook-advertsing-for-nonprofit-organizations/
Understanding Facebook Insights
What these numbers mean…
• These stats are not real time (day lapse)• Hover over the question marks for more info• They span a week of data
Breakdown
• Fans <- Who your fans are• Reach <- Your total reach (through fans)• Who’s talking about this...
Watch John Haydon’s Video
http://www.johnhaydon.com/2011/10/how-use-facebook-insights-video-tutorial/
What is Twitter?
Build Out Your Profile
Make Use of Saved Searches
Search for Key Words…
It allows you to be relevant
Find people to follow
• Twellow• Wefollow• Twibes• Followerwonk• Twitter Lists • Friends of friends• Search.twitter
Twitter Management Tools
• Cotweet• Tweetdeck • Hootsuite• Seesmic• Echofon• Snitter• Twitteriffic• Twhirl
Create a Twitter Petition
Other Free Measurement Tools
• Tweetscan• Twitstat• TweetBeep• Tweetmeme• TwitScoop• Tweet Cloud
• Twilert• Klout• Twittergrader• Twinfluence
And Hundreds More…
What you need to knowabout Google+
Your Profile
Creating a Business Page for Your Organization
http://bit.ly/th2stE
Circles
Your Stream
Google+ Hangouts
My questions:
• How will search results be impacted by your social interactions?
• How will Google+ integrate with other products…
MAKING THE MOST OUT OF LINKEDIN
Build Out Your Personal Profile
• Add a picture • Update your work section• Upload your existing contacts• Personalize your Linkedin URL • Use keywords that accurately describe you• Let other’s find you• Add and recommend people you meet• Post your skills and volunteer experience
Join Your Company Page
Build Out Your Company Page
Check Out Your Page Analytics
Add Your Events
Join GroupsThey Increase Your Network
Keep Track of Careers
• Former Staff• Donors• Volunteers and Supporters
Inmaps.linkedinlabs.com
Explore Your Network
Tips for Maintaining a Group
• Don’t over post
• Be relevant
• Answer and ask questions
• Moderate comments and spam
Nonprofit Resources
Questions?