How can Brands Effectively use LinkedIn to grow their Business?

Group 5Sowmya Murthy FT13246 www.sowmyamurthy.comChandni Gupta FT13214 www.chandnigupta.inJoyeeta Mukherjee FT13428 www.joyeetamukerjee.comAnita Kala FT13108 www.anitakala.comVinu Seshadri FT13291 www.vinsesh.com

Creative Ways To Use LinkedInDesign the profile intelligently

Optimize the company page to engage the audience

Develop a campaign

Create leads

Network Building and Groups

Find new talent and social CRM

Profile Matters!

•Complete your profile 100% for maximum visibility

•Upload a profile picture for authenticity

•Request colleagues, friends and partners for recommendation

•Promote by linking with other SM platforms

Set up LinkedIn Profile

•Customize the profile URL

•Customize the anchor text with the links on your profile

•Optimize keywords in the summary section, which is indexed by Google; Include high importance keywords

Optimize the

Profile for SEO

http://www.youtube.com/watch?v=0glUGk81Kyg

Optimize Company Page

Banner Images

Careers and Products

Product Recommendations

Featured and Targeted Updates

Visibility on Mobile Apps

Optimize Company Page

Develop a CampaignOptimize Company

Page

Create Great

Content

Attract Followers

Build Your Network

Become an Industry Leader

Traffic, Leads &

Sales

Create LeadsCreate a

LinkedIn group

• Use group to create thought leadership in concerned market.

• Promote and grow the group

Use LinkedIn DirectAds

• Push relevant ads to LinkedIn subscribers targeted by profile demographic information

Answer Questions on

LinkedIn

• Ask and respond to relevant questions on LinkedIn Answers section

• Answered questions shows up in the Network Updates feed for all your connections

• Can win expertise points if your answer chosen as best answer.

Integrate LinkedIn into

your marketing

• If you are presenting at a webinar or trade show invite your audience to network with you or join your group

• Notify all members of your group about an upcoming event

• Redirect these members to your blog or website to convert them into leads

Don’t spam

• Contacting LinkedIn contacts directly can be considered as spam

• Make your message relevant so that people want to hear from you

Network Building• Invite thought leaders,

from the industry to connect with

• Ask and answer questions on LinkedIn “Answers” to establish yourself as a thought leader in the industry

• Update your status frequently for getting noticed

• Link LinkedIn and Twitter accounts; Post LinkedIn status messages to Twitter and pull tweets into your LinkedIn status for leveraging your network

Groups - Creating• Include keywords in the

name• Create a group for the

industry and not your company

• Design the group logo to fit the small standard logo size

• Create a custom webpage for the group on your website ; This will provide more context, engagement and visibility

• Display the group in the Group Directory and on members' profiles

Groups - Promoting

1

•Leverage your existing network: Invite co-workers, past colleagues, and customers to join and start discussions

2

•Promote the group on your website, blog, email newsletter, and social media networks

3

•Invite key industry experts to join and engage

4

•Cross-market to related groups on different social media networks

5

•Integrate LinkedIn into all of your marketing efforts. Every time you do a webinar or go to a conference, notify your group and invite those you meet to join the group as well.

Groups - Managing• Add discussions, news and jobs to create opportunities for interaction

in the community • Use “Most Popular Discussions” to highlight particular content or

offers • Send announcements (e-mails); These will also get added as a

discussion thread for your group and can be marked as a featured discussion for extra visibility

• Import your blog RSS feed if relevant to the group• Make your own LinkedIn analytics to track number of the group size;

track the click through rate of links in your announcements, use a URL shortener with analytics like bit.ly

Find New Talent and Social CRM

Career tab a paid feature in LinkedIn

Showcase your company story and job openings effectively

Show an inside view of what it is like to work at the company

Provide a compelling and attractive value proposition for drawing in potential candidates for employment

LinkedIn - The way ahead

National Positions drives 300-500 unique visitors/month from LinkedIn3 times as much as FacebookDrive traffic to your blogs, videos, webinar, presentations and other content

Thank You!!