advanced linkedin strategies for 2014
DESCRIPTION
There are millions of registered users on LinkedIn. Relatively few of them seem to have any real understanding of how to effectively use LinkedIn or how powerful a tool it really is. Although the usage of LinkedIn is exploding, there are very few resources that teach what users are craving – solutions to increase their desired business results. In this presentation, we share our powerful 4 part methodology and then provide you with planning, tactics, techniques and success stories to help guide you toward generating business success through LinkedIn.TRANSCRIPT
Advanced LinkedIn Strategies for 2014
1. Setting a Baseline2. Converting Interest Into
Attention3. Attention Grows Into Value4. Value Leads to Relationships5. Relationships create Trust
Agenda
About Me
Chris MuccioChief Digital Business Strategistwww.SocialFusion.com
• Executive driving revenue growth through innovative & strategic uses of digital technology
• 24 years of corporate, consulting and small business success
• Authored Amazon Best Seller • Creator of the CR3 Digital Growth Summit –
(www.CR3Now.com) • Connect with me at
www.LinkedIn.com/In/ChrisMuccio
Let’s Have a Little Fun…
250+ Million Users on LinkedIn…What Number are You?
Let’s Have a Little Fun…
250+ Million Users on LinkedIn…What Number are You?
Quick Poll Question
What is “success” for you on LinkedIn?• Getting new job• Finding talent to hire• Generating new sale• Building leads• Engaging target audience• Other
Success, Strategy & Common Usage
Setting A Baseline
What Does Success on LinkedIn Look Like?
Question
LinkedIn Profile• Ivy League MBA• Corporate – Senior
Management• Highly Experienced• Writes a Column
LinkedIn “Warms” Cold Leads
His Column
LinkedIn “Warms” Cold Leads
His Column LinkedIn Profile
Traffic • Credibility• Connect / Lead• “Drive” traffic
LinkedIn “Warms” Cold Leads
His Column LinkedIn Profile
Traffic • Credibility• Connect / Lead• “Drive” traffic
Key PointFocus the
Awareness toward the action you want
to occur
Website
• Lead Generation• Buying Decision
LinkedIn “Warms” Cold Leads
Awareness Ongoing Revenue
• Corporate America• Now – Small
Business Owner• “always add value”
Daily Post1 of 3/day
Build NetworkConnected with old colleagues
Initial Follow upMessaged Lorraine
Awareness Ongoing Revenue
Daily Post1 of 3/day
Interest
$
Build NetworkConnected with old colleagues
Received OfferSpeaking
Engagement
Initial Follow upMessaged Lorraine
Conversions• Revenue Production• Received offers to speak
across US• Three years later, still
receiving paid offers to speak
Awareness Ongoing Revenue
Strategically Speaking…, How Should We Be Using LinkedIn?
Question
Strategically Speaking…, How Should We Be Using LinkedIn?
Question
…Do you consider it a “social network” or a business
platform?
Business Platform
Existing Platforms• HR, Accounting, eCom, CRM, etc• We implement with:• Plan, Goal & Strategy• Allocate time, resources, outside help• Sustain
What do we Generally Do?• Desired Direction Vs. Signing On
• Preparation Vs. Haphazard Use• Sustained Effort Vs. Start and Stop• Target Audience Vs. Anyone
Points to Ponder:
Where to Use?Consider this:• Not… “plug & play”
revenue generator• Conduit… meeting people
/ relationship building• Effective… with
integration
In Person
Online
How do people tend to use LinkedIn?
Question
Does this Sound Familiar?
Invitation / Signup
1
Invitation / Signup Profile
Does this Sound Familiar?
1 2
Invitation / Signup Profile Complete
Does this Sound Familiar?
1 2 3
Invitation / Signup Profile Complete
Does this Sound Familiar?
1 2 3
Invitation / Signup Profile Complete
Does this Sound Familiar?
1 2 3 4
Invite Friends
Search
Profiles
“Hear” Success Stories
Read Updates
Join Groups
Do “Stuff”
EmailUpdates
Methodology, Roadmap & Foundation Setting
Converting Interest Into Attention
How Do I Create a Strategic Path for 2014?
Question
Mindset
Tactics
Goal
The 4 Part Methodology For Results
Maximizing Your Use of LinkedInOur
Mindset
Tactics
Goal
Maximizing Your Use of LinkedInOur
Connection’s
The 4 Part Methodology For Results
Mindset
Tactics
Goal
Maximizing Your Use of LinkedInOur
Our
Connection’s
The 4 Part Methodology For Results
Building The Roadmap
Building The Roadmap
Define My Business Goals
Building The Roadmap
Find My Audience
Define:1. Who It Is2. The Value they Seek3. Where to Find Them
BUILDING THE ROADMAP
Profile & Effective Use
“Layers”1. Complete Profile2. Communicate Brand3. Maximize Profile4. Call to Action
Quick Poll Question
How Complete is Your Profile?• Top Notch• Somewhat• More Work to Do• Placeholder• No Clue
Billy Johnson Billy Johnson
Professional HeadlineImmediate Branding / Virtually Omnipresent
“30 Second” Profile Makeover
Billy Johnson Billy Johnson
Professional HeadlineImmediate Branding / Virtually Omnipresent
“30 Second” Profile Makeover
How You Appear On SearchSearch Engines use Social Information!
“30 Second” Profile Makeover
Roadmap Summary
Business Goals (possible ideas)
• DEFINE ______________________________
Target Audience
Maximize Profile
Effective Use
“Preparation”
• ACTION ______________________________
• ACTION ______________________________
• ACTION ______________________________
Generating Positive Visibility & Credibility
Attention Grows Into Value
Generate Awareness
Mindset
Tactics
Goal
Post
Update my Profile
Endorsements
Provide a Link
Say Something
Like
Comment
1. Can share directly to Twitter2. Can share directly with Connections
“WARM”: Content in the Activity Stream
Update my Profile
Endorsements
Provide a Link
Say Something
Like
Comment
1. Can share directly to Twitter2. Can share directly with Connections
“WARM”: Content in the Activity Stream
Key Points1. Keep you “Top of Mind”2. Activity should SUPPORT
your Goal3. Sustain Your Activity4. You can “drive” traffic
Post
“COLD”: Provide Entry Points
Stand Out in a Crowd Target Audience
“TARGETED”: LinkedIn Groups
Key Points1. Multiple Paths for Visibility2. Where - 3 to 5 Groups3. Who – Target Audience4. When – Multiple Times/Week5. How – Offer relevance
Quick Poll Question
Are you strategically growing relationships?• Yes• Yes, but very slowly• More Work to Do• Not Really
Visibility Summary
Warm Contacts(possible ideas)
• ACTION ______________________________
Cold Contacts
Groups
Amount of Time
“Effective”
• ACTION ______________________________
• ACTION ______________________________
• ACTION ______________________________
“The Secret Sauce”Building Relationships & Trust
Value Builds Relationships
Increase Engagement
Mindset
Tactics
Goal
Realistically, how long do I spend?
…And, where do I consider starting?
Question
Time & Sustained Communication
Time Efficient
“Tasks in Under 10 Minutes”VERY QUICK1. Glance at Notifications Tab2. Check your Emails for Updates3. Scan Activity Stream4. Scan Google Alerts5. Endorse someone
QUICK1. Respond to Endorsement2. Interact in your Groups3. Interact on Your Company Page4. Message People
“Pat on the Back”
…Bragg for someone else
• Makes someone feel good• Takes about a second• Shows up on your activity
stream• Gives someone a reason to
contact you• Gives you a reason to contact
someone
Things to Consider
Relationships & Trust
Engagement1. Target Audience2. Demonstrate Expertise 3. Offer Items of Value4. Time / Sustained Communication5. Call to Action
Engagement1. Target Audience2. Demonstrate Expertise 3. Offer Items of Value4. Time / Sustained Communication5. Call to Action
Post Daily Activity
Daily Group Interaction
Co. Page Interaction
“Pat on the Back”
Relationships & Trust
Engagement1. Target Audience2. Demonstrate Expertise 3. Offer Items of Value4. Time / Sustained Communication5. Call to Action
“Click to Learn More”
9 Tasks in < 10 Minutes
Relationships & Trust
Power In Numbers
Ability to Engage Thousands
One Click Sharing
Final Polling Question
Is Your Current LinkedIn Network Comprised of…
• Nurtured & Engaged Leads• Friends & Business Connections• Anyone Who Invites Me
Trust Drives Our Success!!
Relationships lead to Trust
Grow Your Conversions
Mindset
Tactics
Goal
More Active Built Following
Created Group30 Day Linking Blitz
Increase ActivityWanted to be more active on
Conversions• Activity & Contacts• Group is Growing and
Expanding Around World• Built More Relationships• Received Revenue
Opportunities
Group GrewGlobal membership and participation
Key Takeaways
Have Identifiable & Measurable Goal• ACTION ______________________________
Find Target Audience
Effective Participation
Engage & Build Trust
“Results”
• ACTION ______________________________
• ACTION ______________________________
• ACTION ______________________________
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