introductory slides - #sxsw panel

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Post on 22-Mar-2017




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LeeAaseDirector, Mayo Clinic Social Media Network@LeeAase



Mayo Clinics Social Networking DNAFounders studied surgery in 25 countries and welcomed thousands of physicians to observe them in Rochester, Minn.Patients from every U.S. state and 136 countries in 2016.More than 20 percent of patients travel > 500 miles for care.Word-of-mouth #1 info source for patient preferenceSocial media a natural extension, which led to creation in 2010 of Mayo Clinic Social Media Network (#MCSMN).Mayo Clinic Connect patient community w/50K members

Helping A Students Excel in SocialDevelop guidelines, training, resources for 64,000+ Mayo Clinic staff (including 4,500 physicians & scientists)Through #MCSMN ( deliver resources to staff and offer to colleagues worldwide.Social Media Residency (2011-present) Online, On-Demand CME training in social media basics for healthcare in collaboration w/Hootsuite (2015)

Mayo Clinic Social Media Champions