Music 2020: Changing the Future - SXSW 2016 Panel Picker

Download Music 2020: Changing the Future - SXSW 2016 Panel Picker

Post on 16-Aug-2015

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  1. 1. Music 20/20 How can we see clearly down the road? Flickr/Bruce McKay cc 2.0
  2. 2. CHANGE THE FUTURE How can we get 20/20 vision about possible futures in music and set our sights on the directions of desired change? Flickr/joceykinghorn cc 2.0
  3. 3. Silos of Streaming Forces of Change Music 2000 & 2010 Music 2015 & 2016 Music 2020 Sharing Economy/ SaaS Smartphones & Geolocation Digital Oligopolies Changing Live Events Global Seismic Shifts Customer as Data Product
  4. 4. Rethinking How We Innovate What does it mean to Create and Collaborate in the Future? Speed of change by Platform-based innovation Pivoting Complex rights flows Detangling the silos Personal data as fuel selling behavior Fans as Product Flickr/familymwr cc 2.0
  5. 5. Drivers of Change What are the main drivers taking us into the music worlds of 2020? How can we understand the social, political, technological, and economic forces? How are Values changing? Human Systems Possible Futures Interactions Values Social Tech Economic Political 2020 Drivers 2020 2020
  6. 6. Core Challenges to Explore What can my company or artist do to thrive in 2020? What skills and capacities need to change? Who will be "winning" and how do we work with them? What will an Artists Life be like? Flickr/joceykinghorn cc 2.0
  7. 7. How can we impact these possible futures? Are they Given Can we together Shift Direction? Flickr/familymwr cc 2.0
  8. 8. Vote in the SXSW Panel Picker Find us at http://panelpicker.sxsw.com Email questions to gigi.johnson@ucla.edu at the UCLA Center for Music Innovation