Can Social Media

Benefit the

Health Experience

SXSW Social Health Panel Submission

or those under 30…

Social media is here to…

Well maybe… NOTSTAY

Social media is just a FAD for the techy tweeting

crowd

Need Proof

Pope Benedict XVI, born in the pre-

computer year of 1927,

recently joined the Twitterati

First Pope Tweet ~ June 28, 2011

President Barack Obama

will be personally tweeting during his upcoming re-election

campaign

~ Watch for White House tweets signed BO, indicating

those views are HIS own

80% of adult internet users in the US have looked online for health

information

CDC Emergency, the most popular CDC Twitter feed, has more than 1.2

M followers

786 US hospitals have Twitter accounts and 551 have YouTube

Channels (June 2011)

PEW Internet & American Life Project CDC eHealth Metrics

GR

OU

P H

UG

ALL HAIL SOCIAL MEDIA

NOT SO FASTIT’S NOT THAT EASY

10% Facebook Page 8% Twitter/Tweet Chats

5% LinkedIn Page

83% Internet

6% Blogging

3% YouTubefoursquareMobile App

52% MD Networking25% Email

15% Media App

17% Patient Portal

27% Intranet

7% SM Content Sharing

Facebook Twitter & T Chats LinkedIn Internet Blogger YouTube Mobile App Foursquare

MD Networking Email Media App Patient Portal Intranet SM Content

Do Not Use SM

Data

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36% Do Not Use SM

Is there common ground among

stakeholders for the use of

social media in health

Who are these health stakeholders…

… just about of us

Doctors Nurses

PatientsAnyone that sees a doctor

Allied Health Professionals

Medical Students

Insurers

Hospitals

Hospital Systems

Family care givers

Health Educato

rs

ALL

What

is

the V

ALU

E o

f so

cial m

ed

ia in

th

e h

ealt

h e

xperi

ence

CONNECT

COMMUNITYENGAGE

SHARE

SUPPORT

EDUCATE

INTERACT

TRUST

NETWORK

SIMPLIFY the PROCESS

LISTENHEARGAIN FEEDBACKFo

r b

oth

con

sum

ers

an

d p

rovid

ers

of

healt

h

Can we identify a for infusing social media into our

health experience

Starting point

SX

SW

SO

CIA

L H

EA

LTH

PA

NEL

How do we plan to move minds, or at least tap into them

What social media tools have the biggest potential to benefit and add value to the health experience

Which tools are most problematic What concerns do you have using social media in health

Remember all those health stakeholders, we’re going to ask them some questions…

Are there social media tools that consumers and

providers both feel could benefit the health experience

ID social media tools that are better suited for use in health……and those considered problematic

Where’s the common ground…

…the differences and disconnects 

Explore best starting point for using social media in health

• ACCESS to those involved across the health experience

• ability to AMPLIFY the voices of consumers and providers of health

• health EXPERIENCE on both sides of the social media belief system

• desire to DISCUSS, gain input, share needs and define expectations

Value of our panel is in not our individual views but in our …

The BEST ‘picked panel’

Our goal is to represent all the different voices that participate in health, bringing them together to benefit the experience

Dr. West, scientist, medical educator, advisory dean, patient advocate, supporter of personalized medicine, Syracuse NY

Dr. Foreman, digital immigrant, psychologist, mental health care provider and advocate, rural Kansas

Jill Celest , marketer across health organizations, national health system experience, social media firm, Florida

Mike Boehmer, non-profit health systems experience across Ohio’s largest provider, government social services work, Ohio

Kathleen Poulos, nurse, market researcher, international health experience, access across health stakeholders, California

SXSW Social Health Panel Submission

Thanks for stopping by, we encourage

you to vote positively for our panel submission and be a voice in

your health experience.

Data, learnings and the social health graphic will be openly shared

across the health community and

with anyone interested in

enhancing the health experience.